VANGUARD PROPER TIES 2019 YEAR-IN-REVIEW
2019 YEAR-IN-REVIEW 2019 was a year of tumultuous changes in Bay Area real estate. We saw significant swings in the market, the rise of corporate brokerages buying market share and a greater consolidation of players, as well as adversity caused by another year of tense wildfires in a region very close to our hearts. Despite these obstacles, Vanguard Properties was able to persevere with continued strength and tenacity. As a whole, the Bay Area real estate market remained relatively strong, though we did begin to see some signs of cooling in specific sectors, and longer days-on-market times than in years past. In San Francisco specifically, 2019 saw an extreme shift into a bifurcated market – one of which closely resembled previous years of aggressive competition and overbidding, and the other of a new, softer and more normalized market, with some properties seeing reductions and selling below list prices. The year got off to a slow start but picked up quickly in March, and while we did not see the sensationalized surge in pricing predicted to come from the IPO market, the midrange market remained strong all year. The median single-family home sale price as well as the median price per square foot for properties in San Francisco saw a modest increase by year’s end. Sonoma and Marin Counties also saw a slight shift toward a more normalized market. Both regions recorded a soft decrease in median price for single-family homes in 2019 compared to 2018, but the number of sales closed in each region saw an increase, pointing towards a more buyer-friendly market encouraged by record low mortgage rates.
...we will continue to stand together, on the forefront.
Within this changing real estate climate, we saw a different kind of disruption entirely – the realigning of industry forces through large, corporate purchases of market share in an attempt to shake up the landscape. While a shakeup certainly did occur, the result did little to impact the success of our privately owned, local brokerage as we continued to grow. 2019 was a year of significant progress for Vanguard Properties. As one of just a handful of large privately-owned brokerages remaining in the Bay Area, we were able to overcome the hurdles and impediments of 2019 in a huge way – standing with a 4% growth companywide and ranking amongst the top few brokerages in San Francisco, Marin County, and Sonoma County. Our brand has strengthened considerably, cementing our place in the Bay Area market and pulling our community in closer than ever. Our comradery was evident through our memorable companywide volunteer day and our year-end holiday soiree. We supported each other through the ups and downs, and bonded in a way that feels momentous. We were able to grow into two new regions, adding some incredible new agents and staff to our family. Our talented in-house marketing team expanded in 2019, and is more efficient than ever. The year was one of strengthening for our future and continuing to learn and grow together in a supportive, collaborative environment. At Vanguard Properties, we will continue to stand together, on the forefront. The incredible culture at Vanguard Properties continues to be the core of our success. Through exemplary leadership, we ensure our place leading the market and our commitment to being the best in the industry.
JAMES NUNEMACHER & FRANK NOLAN
CEO PRESIDENT
THIS IS VANGUARD PROPERTIES 1985 FOUNDED IN SAN FRANCISCO LOCALLY OWNED & OPERATED FOR 33 YEARS
16 Office Locations NEW OFFICES 2019: 971 Dewing Avenue, Lafayette OPENED OCT. 2019
1690 Tiburon Boulevard, Tiburon OPENED NOV. 2019
430+ Dedicated Agents Located in San Francisco, East Bay, Marin County, Sonoma County, West Hollywood & Palm Springs
Vanguard Properties Tiburon
OVER
OUR BUSINESS:
$3.1 BILLION
TOTA L CO M PAN Y SAL ES 2019
2,355
1,680
551
124
TRANSACTIONS
SINGLE FAMILY HOMES
CONDOMINIUMS
OTHERS SOLD
SAN FRANCISCO
$1.8 B I L L I O N
MARIN COUNTY
$611 M I L L I O N
SONOMA
COUNTY
$590 M I L L I O N
#
1
HEALDSBURG
Total Listing Volume 2019
#
1
RUSSIAN RIVER AREA Total Sales Volume 2019
#
2
SEBASTOPOL Total Sales Volume 2019
#
3
BROKERAGE IN SONOMA COUNTY Total Sales Volume
#
4
BROKERAGE IN MARIN COUNTY
BY REGION:
Total Sales Volume
NEW TIBURON OFFICE
#
2
BROKERAGE IN SAN FRANCISCO Total Sales Volume
Ranked amongst the top 4 brokerages in San Francisco, Marin County & Sonoma County.
NEW LAFAYETTE OFFICE
7
8
1 6 9
6
5 4 3
10
10
HIGHEST PRICED SALE 2019:
# #
2
BROK ERAG E I N SAN F RANCI S C O
$23 MILLION Total Volume*
TO TA L 2 + U N I T PROPERTY SALES:
1
$257 MILLION
DISTRICT 1 Multi (5+) Selling Units
#
1
DISTRICT 6 Multi (2-4) Total Volume
#
1
DISTRICT 9 Multi (2-4) Listing Units
#
2
DISTRICT 5 All Property Types Total Volume & Multi (2-4) Total Volume
#
1
DISTRICT 3 Condominium Total Volume & Multi (2-4) Total Volume
* Property types included: Single family homes, condominium/TIC/COOP, 2-4 Unit Buildings, and 5+ Unit Buildings. Date ranges from 1/1/2019 to 12/31/2019
WHO WE ARE IS HOW WE ARE:
$250,000+ GIVEN TO SUPPORT LOCAL & NATIONAL CAUSES
2 ND LARGEST BAY AREA LGBTQ EMPLOYER (AS RANKED BY SF BUSINESS TIMES BOOK OF LISTS 2018 & 2019)
30+ ROOFTOP HAPPY HOURS, CELEBRATIONS & BBQ’S HOSTED feels like coming home
gathering together in a way that
OUR TALENTED TEAM OF AGENTS:
430+
Tight-knit agents spanning from Southern California all the way to Shasta County
50+
Days spent in the capital in order to affect legislative changes that matter
Including testimony in front of the Senate Commerce Committee from our own Nina Dosanjh
75+ 28
Agent-led training sessions – an exchange of knowledge crucial to our culture
Vanguard Properties agents featured in Real Trends’ “America’s Best” List
We are a collection of hardworking professionals with a goal to practice real estate with a spirit of camaraderie and professionalism. We are constantly learning and growing together in a supportive and beautiful environment that has a proven track record to build from within. - FRANK NOLAN
VANGUARDPROPERTIES .COM
OUR WORLD CLASS MARKETING:
12 MARKETING DEPARTMENT PROFESSIONALS WORKING IN-HOUSE + A COLLECTION OF THE REGION’S MOST TALENTED PHOTOGRAPHERS
5 . 1 M + E-BLASTS DELIVERED TO INBOXES 5 2 , 5 0 0 BROCHURES PRINTED 1 . 1 M + D IRECT MAIL MARKETING PIECES DISTRIBUTED
C r e at i n g a c u lt u r e o f c o l l a b o r at i o n FROM DAY ONE
OUR DIGITAL REACH:
WEB TRAFFIC FROM
VANGUARDPROPERTIES.COM
184
COUNTRIES
87% OF TRAFFIC FROM NEW USERS
OVER
19,000 NEW VISITORS PER MONTH
46% OF ALL WEB TRAFFIC
NOW MOBILE
60,000+ FOLLOWERS ON SOCIAL MEDIA
372.2m+ COMBINED MONTHLY PAGE VIEWS ON DIGITAL MEDIA CHANNELS
5,020
CLOSELY CONNECTED AGENTS
A D W E R X T V
387,654
Impressions made through impressive commercials on streaming platforms like Hulu, Sling TV, & many more
193,827
Minutes of Vanguard Properties Agents’ air time
A D W E R X E N T E R P R I S E
LAUNCHED MARCH 2019
Digital advertising available across thousands of outlets like Instagram, Yelp, Amazon.com & CNN.com
53K
29.1M
1,972
SITE VISITS
IMPRESSIONS MADE
CAMPAIGNS COMPLETED
Automated processes for hassle-free results
32k AUTOMATED LISTING CLICKS
14.1M AUTOMATED LISTING IMPRESSIONS
1,483 AUTOMATED LISTING CAMPAIGNS
VA NGUARD P RO P E R T I ES.CO M 2501 MISSION STREET, SAN FRANCISCO CA 94110 415. 321.7000
DRE# 014 86075
Sources: Proprietary Internal Information and BrokerMetrics per SFAR MLS & BAREIS MLS. Date ranges from 1/1/2019 to 12/31/2019. Property types included: Single family homes, condominium/TIC/COOP, 2-4 Unit Buildings, and 5+ Unit Buildings. Where MLS data was used, only property data posted on the MLS is covered. All information is deemed reliable, but not guaranteed for accuracy. All data is subject to errors, omissions, revisions, and is not warranted. This Report should not be reproduced or distributed, in whole or in part, without the prior written consent of Vanguard Properties. This is not an offer to rent or sell property, and is intended for informational purposes only. This Report should not be relied upon or utilized in making investment decisions. Š2020 Vanguard Properties, All Rights Reserved. DRE License No. 01486075. Equal Housing Opportunity.