Get into
lomo
graphy
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Take your camera everywhere you go Use it any time – day and night Lomography is not an interference in your life, but part of it Try the shot from the hip Approach the objects of your Lomographic desire as close as possible Don’t think (William Firebrace) Be fast You don’t have to know beforehand what you captured on film Afterwards either Don’t worry about any rules
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Lomography began with a fateful encounter in the early 1990s... when a group of students in Vienna, Austria, stumbled upon the Lomo Kompakt Automat – a smaall, enigmatic Russian camera. Mindlessly taking the shot from the hip, and sometimes looking through the viewfinder, they were astounded with the mindblowing photos that it produced – the colours were vibrant, with deep saturation and vignettes that framed the shot – it was nothing like they had seen before! Upon returning home, friends wanted their own Lomo LC-A, igniting a new style of artistic experimental photography that we now know as Lomography! Following the mania that ensued upon the introduction of Lomography, they flew to St. Petersburg to work out a contract for the worldwide distribution of this fantastic little camera. Soon, the 10 Golden Rules was set up as a guide to this analogue movement, followed by exhibitions, world congresses, parties, installations, collaborations, and events. New products, films, and accessories were developed, and Lomography.com served as the communication hub for Lomographers worldwide. At the same time, Lomography Gallery Stores were put up worldwide. Today we are a globally active organisation dedicated to experimental and creative visual expression, a playful combination of lo-tech and hi-tech, and a cultural institution involved in commercial photographic and design company. We are dedicated to the unique imagery and style of analogue photography, and will continue to contribute to its development!
2012
How to Get Started with LOMOGRAPHY?
Choose your camera
Buy a fil m
Shoot!
[don’t think]
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Diana F+
dreamy, radiant, lo-fi images on 120 film
Description A twist on the cult classic 60’s Diana camera, the Diana F+ produces dreamy, radiant, lo-fi images on 120 film. The same look, the same quality - But the modified version also allows you to take pinhole photos and is compatible with an entire line of Diana F+ accessories. The Diana F+ package includes the plug-it-in-and-fire-away Diana+ Flash and comes with a set of color gel filters for colorsplashing your shots! Who could resist the charms of its beautiful, lo-fi photos? Something this classic and crucial to analogue photography shouldn’t be forgotten. So, armed with the knowledge and the opportunity to rebuild the Diana from scratch, the Lomography Diana F+ camera was born in 2007. All of the original Diana characteristics were kept intact − the lightweight plastic body, HIGHLIGHTs! the simple shutter, the colordripping lens and softShoot dreamy, color focused surprises. Then we also tossed in Pinhole and drenched images with Endless Panorama options this Lomography bestto pave the way for an seller. An analogue entirely new class of Diana classic yet highly analogue experimentation!
experimental
Features The Dreamy Diana Look - The Diana F+ lens creates dreamy, lo-fi photos on 120 film. You’ll get soft-focused images with beautiful vignettes on the edgChoose from two Shutter-Speeds - “N” for normal (daytime/flash). Two Image Sizes Available - 12 full-frame square shots (5.2 x 5.2cm) or 16 smaller square images - (4.2 x 4.2cm). Easy Multiple Exposures - With its uncoupled advance and shutter, the Diana F+ allows you to shoot as many times as you want on the same frame. Perfect Pinhole Function - Unscrew the lens and experiment with pinhole photos for a completely new shooting experience. Shutter Lock and Tripod Thread - Lock the shutter open and attach a tripod to shoot steady long-exposure Flash Included - The Diana F+ package includes the Diana+ Flash; retro-looking and ultra-cool, light up your shots and use the color filters to splash your photos with crazy tones.
La Sardina
newest camera in the analogue phenomenon’s line up
Description
HIGHLIGHTs! La Sardina comes clothed in all kinds of unique and beautiful designs. From plastic fantastic nautical editions to metal heavy weight heroes, choose yours!
Lomo’s La Sardina is the newest camera in the analogue phenomenon’s line-up. Boasting a compact size and a range of interesting designs, the La Sardina is, as the name pretty accurately suggests, shaped like a sardine can. You can choose the camera only version, or you can plump for the added flash which comes with coloured discs to customise its colour output. It’s worth noting that the camera only option is a fair amount cheaper, and you can always add the ‘Fritz the Blitz’ flash at a later date. As with most Lomography cameras, there are very few ‘settings’ to choose from on the La Sardina. You have the option to choose from ‘normal’ shooting mode (1/100th second shutter speed) and Bulb, and there’s also the option to shoot multiple exposures too. Luckily, the La Sardina uses 35mm film, unlike the 120mm film used by some of the other Lomo models. 35mm is still relatively easy to come by in supermarkets and chemists, but of course there are also a variety of Lomography Society own branded films that you can buy too. For our test we used the Lomography Colour XPRO CHROME at 100 speed. The lens on board the camera is a 22mm wide-angle fixed length lens and comes with rudimentary focusing controls. Lomo cameras are of course not known for their high quality or precise optics, but rather the charm and unpredictability characterised by light leaks, flaring, underexposure and just about every classic ‘mistake’.
Features Mind-blowing Wide-Angle Lens Rewind Dial and MX switch that make multiple exposures easier than ever before!
Film cartridge window on the rear of camera - to see what film you’re shooting
Easy-to-use focusing with two simple settings - Bulb setting for night-time and long-exposure experimentation Screw-in Cable Release Option
Incredible collection of unique La Sardina editions – a design for every mood and occasion
Lubitel 166+
loving recreation of the Soviet era classic
Description
HIGHLIGHTs!
Shoot like an analogue master with this recreation of the classic Russian twin lens medium-format camera.
It’s something about that plastic body. Something about peering down through that waist-level finder. Sizing up your subject with the top lens and capturing it through crispy glass lens with the bottom. It’s simply irresistible to people who love and adore life. People who are open-minded, enthusiastic, free with their ideas, philanthropic, endlessly curious, always travelling, constantly documenting, and completely awestruck by the enduring power of analog photographs. In other words – people like you! Shooting with the Lubitel+ is different than anything you have shot before. The combination of its glass lenses, the flexible 120 or 35mm format, fully manual everything, fully automatic nothing, peering into a waist-level finder, slowing things down with focusing and dialing in the correct exposure settings, and a myriad of other analog factors make it a full-bodied experience that activates all of your senses and brings you into a special and very intimate place. Lubitel+ pictures have their very own look and special analog character. They’re more “professional” than any 35mm camera, but less professional than a Hasselblad. Of course they are sharp, crispy, artistic, painted with light, and grand. But they’re also occasionally random, sometimes too vibrant, often vignetted at the edges, and totally flexible to your wishes and innovative tinkering. Rather than reflecting the objective reality in front of you, they reflect the subjective reality of the Lomographer behind the camera. They will make you look twice.
Features 35mm format As detailed in the Film Formats section, you can easily convert your Lubitel+ into a 35mm machine with the included “Lubikin” set – allowing you to snap vertical panoramic images with exposed sprocket holes. Endless panorama format Just like with the Diana F+, you can shoot an endless stream of images with no space between frames – thereby crafting a uniquely analog panoramic image which can stress the entire length of your film! Closer focus The Lubitel+ lens focuses to 0.8m, while the classic Lubitel lens only focused to 1.4m. This means stronger and more intense portraits and close-up shots! Standard hotshoe Sync any standard hotshoe flash – including the Colorsplash flash or Diana Flash – perfectly with your camera.
Pop 9
explosions of pattern-repeating pop-art
Description A revolutionary golden child, armed with 9 piercing lenses and the ability to completely transform your world. One single shot produces 9 identical images on one print - slicing your subject into a miniature celebration of pattern-repeating Pop Art. Ordinary, everyday subjects become extraordinary and unpredictable photographic rapture! Take fair warning. Run your fingers along your Pop 9 and examine it closely. This glimmering 9-lens gem is locked and loaded to catapult your consciousness into heretofore-unknown realms of pop expression and sheer, crushing ecstasy. Grasping this camera between your quivering fingers implies a very grave and solemn commitment to unconditionally submit to the inescapable pull of your Pop 9’s golden eyes. Your Pop 9 will take full control - leaving you utterly helpless to alter the course of your head-over-heels journey towards the very pinnacle of creative indulgence. Prepare yourself. Your Pop 9 instantaneously transforms your environment into miniature explosions of pattern-repeating artistic dynamite. Shapes, angles, and bulges engage each other between the 9 repeating frames, producing an unpredictable HIGHLIGHTs! and simply amazing photographic wallpaper of images. Your surroundings, actions, passions, and loves become gorgeous works of miniature art - an absolute chaos of colorful beauty, neatly laid out in an orderly 3x3 rectangle. Create a mosaic of Get ready to transform everything around you into nine identical pictures explosions of patternrepeating pop-art with the Pop on one print with a 9 Gold! Each 35mm photo shot with this golden wonder will
built-in flash!
Features
Golden Wonder - Its sexy metallic gold skin complements the most fashionable of looks perfectly.
Nine In One - With nine identical images on each shot, get ready for some radical patterns!
Built-In Flash - The Pop 9’s flash will give you gorgeous results both indoors and during nighttime.
No Fiddling, No Worries - The Pop 9 Gold is completely automatic and doesn’t require setting.
Sprocket Rocket a super-wide angle lens for panoramas
Description The Sprocket Rocket is here to take analogue photography into a new era! The evolution of mankind has brought with it a whole host of technical G I L H achievements; the light bulb, the H T s G I ! H first car, the power of flight and even putting a man on the moon – but none of these can be compared to the Experiment with the world’s unveiling of the Sprocket first panoramic wide-angle Rocket! We at Lomography
35mm camera dedicated to sprockets.
are proud to present to you a sleek and retro miracle in analogue photography! We’re pushing the boundaries of technical evolution with the world’s first panoramic camera dedicated entirely to sprocket holes. But wait, there’s more! The Sprocket Rocket is the first analogue camera to be fitted with a reverse gear, allowing you to rewind and remix your photos! Travel back in time with our ultra-convenient dual
scrolling knobs. Feel like overlaying a brand new moment on top of that beautiful shot you took last week? The Sprocket Rocket can make it happen! Dance, dart and flutter between frames to your heart’s content. As if this wasn’t enough, it’s also fitted with a super wide-angle lens enabling you to open up your world and snap those breathtaking panoramas. Don’t be fooled by its small and compact shape, the Rocket can fit more in a single frame than you ever thought was possible!
Features Awesome Ultra-Wide Panoramas - Featuring a super-wide lens, the Sprocket Rocket shoots 18 panoramas on each 35mm film roll - That’s twice the length of a standard 35mm shot! Unique Sprocket Shots - The Sprocket Rocket exposes the whole width of your film including the sprocket holes - You’ll get photos with a 100% analogue look. Super-easy Multiple Exposures - With the Sprocket Rocket’s dual winding knobs, you can forward and rewind your film at any time. Shoot a frame, rewind and shoot over it again - Simple! Effortless Long-exposures - Use the Bulb setting and hold the shutter open for as long as you’d like - It’s perfect for long-exposures and night Fast Focusing - With straight-forward focusing, the Sprocket Rocket encourages you to shoot fast and freely. Use all kinds of 35mm Film - Pick from Color Negative, Slide, Black and White - The Sprocket Rocket loves all 35mm films.
Supersampler
the queen of all multi-lensed cameras
Description One look at the quirky-looking Supersampler and you know that it's a camera like no other! This ultra-lightweight, low-maintenance 35mm camera fits perfectly in your hand for spontaneous shooting! Aim the Supersampler at your moving (or non-moving) subject, pull the ripcord, press HIGHLIGHTs! the tiny button - and voila! You have just "sampled" your subject into four panoramic panels. So how on earth is this possible?! See those four beady eyes nestled in front of its plastic body? Those are the ultra-talented, super-sharp lenses that slice your image into four Have a blast shooting four panels. Results are wickedly cool if your subject is in hyperactive motion, or if you prefer to shoot non-moving objects, you'll have to sequential images with the do the jumping and moving! pull of a This lightweight shootbox operates without batteries, and needs a ripcord with the high ASA film (we recommend 800 ASA for all lighting conditions) SuperSampler! of all kinds - negative, slides, color, or black & white. There are two speeds available - 4 photos in 2 seconds (.50sec/photo) or 4 photos in 0.2 seconds (.05sec/photo). No need to fuss with focus settings, since it has a fixed focus of 0.3 meter to infinity. With its portability and convenience, the Supersampler is hailed the "Queen of all Multi-Lensed Cameras." Now you know why!
Features
FOCUS 0.3 meter (1’) to infinity. No focus setting required.
SHUTTER Two speeds available: 4 photos in 2 seconds (.50sec/ photo) or 4 photos in 0.2 seconds (.05sec/photo)
LENS 4 Panoramic 20mm Plastic Lenses
DEVELOPMENT Photos can be developed at any normal 35mm lab (supermarkets included!) Please advise the developer of the Supersampler’s 4-frame
FILM & EXPOSURE All 35mm varieties (color negative, slide, B & W) Outdoor use only. Bright indoor scenes will work, but the results will be somewhat grainy. Use 100 ASA only in intense sunlight. Otherwise, we recommend 800 ASA.
WARRANTY The Supersampler includes a 12 month limited warranty from the date of purchase (this warranty period may differ depending on your local regulations). Warranty guarantees against all manufacturer defects. Damage caused by misuse, incorrect handling, or abuse of the product is not covered.
Spinner 360
incredible 360 degree panoramic shots on 35mm film
Description Take the Lomography Spinner 360° in one hand, pull the cord with the other and release it. In a split second the camera spins 360° around its own axis and records everything that’s around you on a frame more than 4 times longer than a conventional landscape picture. Inspired by a futuristic concept from the 1980s, the Lomography Spinner 360° takes panorama photography to an all new snapshot level. Shoot from the hip, do the rollercoaster, the backflip, toothbreaker, timescan or manual long time exposures. There’s practically no limit to the experimentation offered by this camera! Every bit of your 35mm film is fully exposed and results in the sprocket-hole look unique to analogue photography. Powered by a fully manually controlled rubber band drive, the Lomography Spinner 360° is so simple to use that you won’t believe how amazing the results are. We are more than proud to introduce this camera to the Lomography family. With the Lomography Spinner 360°, quality panoramic photography has entered a whole new and exciting creative era. HIGHLIGHTs!
Create incredible 360 degree panoramic shots on 35mm film with a pull of the cord.
Features Uses standard 35mm film that can be processed anywhere.
Creates up to 8 full 360째 panoramas on a 36-exposure film.
Rubber band drive + fully manual controls (no batteries required).
Sunny/cloudy aperture settings
Manual long exposures
Oktomat
8 frames with ith the ultra-cute 35mm
Description Inspiration and the proper mindset are the first orders of business. Swing your head around and imagine your two eyes multiplying into 8 – winking in 2.5 second, serial succession. Isolate your subject from the swirling image-mess around you. And don't be shy, the Oktomat's brick shape and wee mechanics are charming enough to make even the most surly chap smile. Shoot! And a couple of “clack's” later your subject is cleanly sliced into 8 little frames, boiled, and served. It's no Hollywood feature, but believe us, 8 frames can tell quite a tale. Envision yourself as a movie director on the world's tightest budget – armed with 8 scenes and 2.5 HIGHLIGHTs! seconds to relate your micro-masterpiece. There are so many possibilities from which you might grab an Oktographic snippet: a parade of beagles, big Charlie's unfortunate bicycle lesson, passionate hedgehogs, or a boozy sea-cruise. Whatever the Experiment with 8 occasion: choose your scene, motivate your cast, and coordinate sequential shots in one your cinematography into a print-bound and Oscar-worthy
35mm print with the Oktomat !
Features 8-Lens Battery Your miniature block of windows into the outside Oktographic world - one push of the shutter button releases all 8 lenses, in turn, over 2.5 seconds. Collapsable Viewfinder Want to shoot from the eyeball - just raise the nifty little viewfinder for a first-person view of what your Oktomat sees. Note: if this doesn't appear too precise - you're right, it isn't! Fixed Speed And Aperture No focusing, no fiddling, no worries - just fire your Oktomat in full sunlight or SLIGHTLY overcast conditions (with a fast film) and your images will be absolutely brilliant.
Oktomat
FILM TYPES
The most common type of photographic film. You’ll find it on the shelves in supermarkets and can probably develop it there too. Loads of Lomography cameras take 35mm film; a few of them are the LC-A+, LC-Wide, LomoKino, Spinner 360°, Diana Mini and Sprocket Rocket. Usually you can take 36 photos on each 35mm film. Experiment with a diverse selection of films just for you! Choose from true-to-life color negatives or moody black & whites. Give slide emulsions a go or try your luck with expired rolls.
Used in pocket-sized cameras such as the Fisheye Baby. Housed in a plastic cartridge, this film is very convenient and easy to use; it is easy to load/unload, and rewinding is not necessary. Get fresh and sharp shots with 110 Films that work perfectly with any 110 Camera. They work during spy field work or if you’re just looking to woo the girls with a big ‘aww, cute!’ reaction.
Film used in Medium format cameras such as the Diana F+ and Lubitel 166+. 120 film looks different to 35mm and generally produces more detailed images. You can usually take between 12 and 16 photos on a 120 film roll. It’s a little harder to find places to develop it, but the LomoLab will! 120 Film is your ticket to the wonderful world of medium format photography. Check out a wide assortment of 120 films. Whether Color Negatives, Slide Emulsions, Redscale or Black and White, there are delectable selections waiting for you!
close the book,
SHOOT & SHARE
Get into lomo graphy If you haven’t heard of LOMOGRAPHY, it’s time to educate yourself. Whether you are a seasoned photographer or a self-confessed newbie, everyone can be a lomographer. LOMOGRAPHY is a pretty recent type of photography invented by the Lomographic Society, founded in the early nineties in Austria. The founders first experimented with Lomo LC-A, a cheap Russian toy camera. They were taken by the unique, high contrast photos with vignettes and soft focus. Interested in LOMOGRAPHY? Let’s get into it! “Get into LOMOGRAPHY” is a book for new beginners who want to know more about LOMOGRAPHY. There are 4 steps to get started with LOMOGRAPHY. Are you ready to get into LOMOGRAPHY? Read the book. Now!