2019 2022 2020
Portfolio /pôrt ’fōlē,ō/
selected works by : est.
1998
Vania Leonyta Marsim
My works include :
Intro Brand Identity
Let me introduce myself.
BR
A graphic designer who is curious and
BR
Brand Identity
eager to learn new things. Good at
IL
Illustration
conceiving, designing, and creative
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Digital
thinking to find a solution for design
P
Prints
trouble. As a problem solver at heart,
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Motion Design
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I can work both in a team or by myself.
D Best Regards, Vania Leonyta Marsim
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M
2021 - 2022
Featforskin Client
Erlangga Rahman Ninik Puspitasari
Team
GL*TCH Studio
O B J EC T I V E —
Brand naming, build identity, and
packaging design for Featforskin that promotes a fluid and non-conforming definition of beauty. The objective is to make an appealing inclusive skincare brand to break the beauty rules for young millenials and Gen Z market who are bored by what’s out there.
SOLUTION —
Applied the “fluid” concept to the
logo and key visuals. Use a blast of bold gradient colour to show the brand’s quirkiness and the freedom to choose the right combination of skincare for your skin. Photo by RupaPro
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IL
SM
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Brand Identity
BEHIND THE NAME
Feat is an abbreviation for the term 'featuring', to highlight the ‘hassle-free’ value of the brand, means that their products are neutral enough to be featured in everyone’s routine and ensure the skin feel better in their own way. Besides, it also stands for something that is achieved after a lot of effort because this brand don’t believe in instant results, but in simple, consistent routines.
D E TA I L S :
C T R L + Z I T. — Opening
use perforated line.
mechanism of the innerbox,
A . — Ctrl
+ Zit
Anti-Acne Serum
B . — Oh!
So Bright
Bright Serum
C . — Skintuition
Hydrating Gel Creme
Brand Identity
D E TA I L S :
A
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B
IL
D
C
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P R PAC K AG E . — Consists
of Featforskin products,
mini brochure, greeting card, and
Brand Identity
D E TA I L S :
standing mirror.
BR
IL
D
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M
2021
Jakpreneur Fest 2021 Client
JXBoard Jakpreneur x Shopee Indonesia
Team
Dellamanda Claresta
O B J EC T I V E —
Build a structural design system
and key visuals for Jakpreneur Fest 2021, consists of stationery and digital marketing collateral that can be accepted in all generations.
SOLUTION —
Still use Jakpreneur’s brand color
(Spirit Orange) then combine it with pop colors that mature enough for older people. We also create some expression for the key visuals so they feel more lively and fun.
BR
IL
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Brand Identity
SOCIAL MEDIA :
A . — Instagram
for Speakers
A
Post
B . — Instagram
Post
for UMKM owners
B
Brand Identity
VISUAL GU I DELI N E :
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IL
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M
2021
Studio 5/8 Client
Studio Danst (Jakarta) KHP Architect (Medan)
Team
GL*TCH Studio
O B J EC T I V E —
Based in Jakarta and Medan, as
an architecture and interior design studio, Studio 5/8 embraces the philosophy of Golden Ratio (5/8 = 1.168) to every projects and also symbolizes their working hours, 5 days from 8 AM to 5 PM.
SOLUTION —
This philosophy led us to apply the
rule to every size, layout, and key visuals. Identity colour were taken from the three phases of the sun based on the studio’s working hours which are morning, noon, and evening. Business Card
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IL
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Brand Identity
LO G O
The “i” & “o” inspired by the shape of a key
LO G O G R A M
Hourhand from 8AM to 5 PM + Block
8
G O L D E N R AT I O A P P L I C AT I O N
8 cm 5 cm
5
BR
IL
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Brand Identity
D E TA I L S :
A . — Floor
Plan Cover
B . — Envelope
C . — Invoice
B C
A
D . — Floor
Plan
E . — Letterhead
F. — Corporate
Business Card
Brand Identity
D E TA I L S :
D
BR
IL
F
D
E
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2020
Comfort Food for All Client
Zenbu - House of Mozaru
O B J EC T I V E —
Make a pattern design for staffs’
uniform that express the brand's fun and dynamic personality.
SOLUTION —
Go with the concept “Comfort
Food for All”, we put some best-seller menus of Zenbu with little humans enjoying it. With thoughtful consideration, I deliberately chose bold pop colors. There’s also a maneki neko 招き猫 (lucky cat) wearing godzilla mask to spread youth spirit, happiness, and luck not for only customers but also the staffs.
IL
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Illustration
PAG E S :
A
A . — Home
B . — Kontak
C . — Apotek
D . — Karir
E . — Klinik
B
2021
Apotek Dunia Sehat Client
Apotek Dunia Sehat
Team
GL*TCH Studio
O B J EC T I V E —
A 33 years old pharmacy finally
welcome a new face to strengten their brand in this era. We build a more structural design system, including their website that can be accepted in all generations.
SOLUTION —
The interface is planned to have a
clean, straight forward, and easy to be used by user, even older people.
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Digital
2021
Lolliestory Official Client
Frisca Marietta
O B J EC T I V E —
Photo editing, content planning,
and social media redesign for Lolliestory, a female clothing brand with new collection every week. All about feminine and chic dress can be found here.
SOLUTION —
B E FO R E :
Do a research about what their
market needs & competitors do, so I decided to design soft selling contents such as an encouragement and fun fact in aesthetically way, that suits well with their photoshoot concept. lolli
e s to
r y_o
ffic
ial
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Digital
A C O L L EC T I O N :
A - B . — Mini
C
Me
with Baby Loop C - D . — Sisterhood
Chinese New Year 2021 E - F. — Summer
lolli
Maison
Spring-Summer 2021
LO L
B lolli
LO L
LI ES
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3.8 89 Po s ts TO R Y
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ffic
ial
14 Foll 0 k owe r
s
67 Foll 0 ow i n
g
LI ES
e s to
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Fo
_ of
LO L
LI ES
E
fici
3.8 89 Po s ts TO R Y
fici
al
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s
67 Foll 0 ow i n
Digital
_ of
g
al
14 0 ollo k we r
s
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g
F
lolli
e s to
D LO L lolli
LO L
LI ES
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ffic
LI ES
3.8 89 Po s ts TO R Y
r y_o
ffic
ial
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67 Foll 0 ow i n
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ial
14 Foll 0 k owe r
D s
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2021
Wedding Invitation & Hampers Client
Aldo & Elisabeth
O B J EC T I V E —
Getting married in 2021 has its
challenge due to the current global pandemic some to-be-weds need to downsize their guest list, so do Aldo & Elisabeth. They’re planning to invite the “uninvited” to witness their holy matrimony virtually and send them apology hampers, consist of 2 jars of cookies. Scan to watch SOLUTION —
Inspired by the bride’s fondness
of eucalyptus leaf and its color, sage green. Aldo & Elisabeth request something simple with warm tone colors and a touch of uniqueness.
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Digital
D E TA I L S —
The woven pattern that represents
the love bond was made from the bride’s and the groom’s initials. Using smooth and curved lines to the hampers design, inspired by the eucalyptus’ shape. Give a personal touch by illustrates the cookies manually by hand.
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D E TA I L S :
A . — Featforskin
GIF Sticker Set
Scan to see 2020 - 2022
Motion Graphic Client
Various
C . — Seandy
GIF Sticker Set
Invitation
IT
& Lystia
H G L* T C H
W
B . — GL*TCH
Motion Graphic
D E TA I L S :
TIME
Scan to see
Scan to watch
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I would like to say thank you for viewing this portfolio. The artworks presented in this portfolio are property of Vania Leonyta Marsim - Bandung.
The image and or artwork in this book are copyrighted by their respective owner, and may not be distributed, modified, or reproduced withour prior permission of the
ve de s i ti
gn
yt
ni
Vania Leonyta Marsim
e r . va
a . crea
respective owner.
a l eon