Aoiro

Aoiro is a Japanese children’s clothing brand that offers unique, stylish, and comfortable pieces.

The spring and summer 2023 line features neutral and soft tones, such as cream, tan, and pastel blue. The collection features a variety of shirts with soft blue stripes, Mandarin and Peter Pan collars, perfect for a summer holiday at the cottage. The beloved gingham check is also showcased in the collection, adding a touch of nostalgia to the modern designs.

The brand was born out of the designer’s desire to make clothes for their own children before launching the line in 2014. The name Aoiro is inspired by the sea, and the label uses high-quality materials such as cotton and linen, which are gentle on the skin and easy to wash, making it a practical choice for parents. With practicality, style, and comfort in mind, Aoiro’s upcoming collection is perfect for a stunning summer, whether spent in the city or by the lake.