VC by Van Le

BRAND GUIDELINES 2020. V1

INTRODUCTION These guidelines provide you with the Logo usage and Brand Guidelines for VisitorsCovergae for our marketing and design partners. By standardizing these materials, we can assure that the brand is consistent throughout the world and uphold our trademark globally. All materials, marks and specifications have been approved and are not to be altered from the parameters set forth in this document without the expressed written consent of Lekha Srinivasan, Director of Marketing. Our approved marketing partners may use these materials beyond those recommendations proposed in this document, however they must be approved by the designated representative of VisitorsCoverage. VisitorsCoverage owns all creative assets, trademarks and intellectual property rights and reserves the rights to approve, deny or change any submitted proposal.

VisitorCoverage Brand Guideline

TABLE OF CONTENTS 01 BRAND POSITIONING 1.1 Brand Mission 1.2 Brand Positioning Story 1.3 Brand Purpose Story 1.4 Value Proposition 1.5 Core Values 1.6 Brand Behaviors

02 BRAND IDENTITY SYSTERM 2.1 Previous Brandmark 2.2 Primary Brandmark 2.3 Primary Brandmark with Tagline 2.4 Secondary Brandmark 2.5 Website Brandmark 2.6 Clearspace 2.7 Incorrect Usage 2.8 Brand Colors 2.9 Typography 2.10 Photography

03 BRAND APPLICATIONS 3.1 Apparel and Promotional Products 3.2 Totes and other Products 3.3 Hats 3.4 Giveaways

VisitorCoverage Brand Guideline

BRAND POSITIONING

VisitorCoverage Brand Guideline

1.1

Brand Mission

1.2

Brand Positioning Story

1.3

Brand Purpose Story

1.4

Value Proposition

1.5

Core Values

1.6

Brand Behaviors

1.1 Brand Mission

VISITOR’S INSURANCE IN ONE QUICK AND EASY STEP. Even if the trip here wasn’t.

VISITORSCOVERAGE BRAND MISSION

A simple and concise purpose of being.

VisitorCoverage Brand Guideline

BRAND IDENTITY SYSTEM

2.1

Previous Brandmark

2.2

Primary Brandmark

2.3

Secondary Brandmark

2.4

Website Brandmark

2.5

Clearspace

2.6

Incorrect Usage

2.7

Brand Colors

2.8

Brand Gradient Bars

2.9

Typography

2.10 Photography

VisitorCoverage Brand Guideline

2.1 Previous Brandmark

VISITORSCOVERAGE PREVIOUS BRANDMARK Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

VisitorCoverage Brand Guideline

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

2.2 Primary Brandmark

VISITORSCOVERAGE CORE LOGOS We have two core logos. Each logo was created for specific uses. The Primary Wing Logo is our main identity and found only on corporate marketing material and signage.

VisitorCoverage Brand Guideline

2.2 Primary Brandmark

VISITORSCOVERAGE CORE LOGOS We have two core logos. Each logo was created for specific uses. The Primary Wing Logo is our main identity and found only on corporate marketing material and signage.

VisitorCoverage Brand Guideline

2.3 Secondary Brandmark

VISITORSCOVERAGE CORE LOGOS The Secondary Wing Logo is our additional identity which can be found on any of our material and advertising. Our identities must always be in English and must never be translated into another language, except for approved identities developed for specific language markets.

VisitorCoverage Brand Guideline

Do not alter or re-size any aspect of any of our identities. Please see the following pages in this section for color usage, size limitation, proportion and legal requirements and rules. PLEASE REPLACE ANY OLD FILES WITH THIS NEW ART. IMPORTANT All logos come in Small, Medium and Large sizes and are available for download. 10

2.4 Website Brandmark

VISITORSCOVERAGE WEBSITE BRANDMARK Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

VisitorCoverage Brand Guideline

2.5 Brandmark Clear Space

1.5x

6x x

x 1.5x

1.5x

24.5px

minimun 2”

VISITORSCOVERAGE PRIMARY BRANDMARK Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

VisitorCoverage Brand Guideline

2.5 Brandmark Clear Space

1.5x

x .5x 1.5x

1.5x

minimun 3”

VisitorCoverage Brand Guideline

2.5 Brandmark Clear Space

1.5x

x x .5x

1.5x

minimun 2.5”

VisitorCoverage Brand Guideline

2.5 Brandmark Clear Space

1.5x

x x 1.5x

1.5x

minimun 1.5”

VISITORSCOVERAGE SECONDADY BRANDMARK Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

VisitorCoverage Brand Guideline

2.5 Brandmark Clear Space

.75x

1.5x

minimun 2.5”

VisitorCoverage Brand Guideline

2.6 Incorrect Usage

Never distort or stretch the identity in any way.

Never use the wordmark by itself.

Never rotate the identity.

Never use different color not specified in primary brandmark section.

Never scale elements individually.

Never use outline not specified in primary brandmark section.

Never apply the identity on photography.

Never overlay the wordmark with the symbol.

VISITORSCOVERAGE INCORRECT USAGE Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

VisitorCoverage Brand Guideline

2.7 Brand Colors

PANTONE RGB HEX CMYK

361 C 67 176 42 #43B02A 68 0 100 0

PANTONE RGB HEX CMYK

2746 C 23 28 143 #171C8F 100 91 0 10

PANTONE RGB HEX CMYK

2746 C 23 28 143 #171C8F 100 91 0 10

PANTONE RGB HEX CMYK

361 C 67 176 42 #43B02A 68 0 100 0

PANTONE RGB HEX CMYK

361 C 67 176 42 #43B02A 68 0 100 0

PANTONE RGB HEX CMYK

2746 C 23 28 143 #171C8F 100 91 0 10

PANTONE RGB HEX CMYK

361 C 67 176 42 #43B02A 68 0 100 0

PANTONE RGB HEX CMYK

2746 C 23 28 143 #171C8F 100 91 0 10

VISITORSCOVERAGE PRIMARY COLORS Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

VisitorCoverage Brand Guideline

2.8 Brand Colors

Pair of PMS 2746 C & PMS 2171 C

Pair of PMS 361 C & PMS 2283 C

Pair of PMS 7703 C & PMS 2197 C

VISITORSCOVERAGE GRADIENT BARS Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

VisitorCoverage Brand Guideline

2.9 Typography

YOUR GUIDE TO BETTER TRAVEL INSURANCE.

International health, accident and travelers insurance coverage. Simplified. A smarter way to buy travel insurance.

VISITORSCOVERAGE BRAND TYPEFACE Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

VisitorCoverage Brand Guideline

2.9 Typography

VISITOR’S INSURANCE IN ONE QUICK AND EASY STEP. Even if the trip here wasn’t. A smarter way to buy travel insurance.

OPEN SANS EXTRA BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ‘?’“!”(%)[#]{@}/&\<+x=>® ©$€£¥¢:;,.*

OPEN SANS REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ‘?’“!”(%)[# ]{ @} /&\<+x=>®© $€ £¥¢:;,.*

VISITORSCOVERAGE UNIVERSAL TYPEFACE Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

VisitorCoverage Brand Guideline

2.10 Photography

VISITORSCOVERAGE PHOTOGRAPHY Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

VisitorCoverage Brand Guideline

BRAND APPLICATIONS

3.1 Apparel and Promotional Products 3.2 Totes and other Products 3.3 Hats 3.4 Giveaways

VisitorCoverage Brand Guideline

3.1 Apparel and Promotional Products

SHIRTS Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

VisitorCoverage Brand Guideline

3.2 Totes and other Products

TOTE BAGS Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

VisitorCoverage Brand Guideline

3.3 Hat

HATLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

VisitorCoverage Brand Guideline

3.4 Giveaway

GIVEAWAY Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

VisitorCoverage Brand Guideline