149 Blackburn Road Mt Waverley Vic 3149
0434 376 828 localmike@gmail.com
www.localmike.com
Hallmark Cards I count the Hallmark job as my biggest project to date, and involved co-ordinating with a photographer for a number of product shoots, liaising regularly with the staff at Hallmark, and staying true to the established style guide. The development of this project included the use of Adobe Photoshop and InDesign.
149 Blackburn Road Mt Waverley Vic 3149 www.localmike.com
0434 376 828 localmike@gmail.com
149 Blackburn Road Mt Waverley Vic 3149 www.localmike.com
Evil Imaging Evil Imaging is the professional identity of Andrew Price, an automotive photographer from Sydney. Andrew first approached me with little concept of what he wanted to achieve for the branding of his business, other than ensuring the imagery properly embraced the business name in a creative fashion. After a lengthy concept phase, Andrew was quite pleased with the results of my work.
0434 376 828 localmike@gmail.com
149 Blackburn Road Mt Waverley Vic 3149
0434 376 828 localmike@gmail.com
www.localmike.com
Stix Foods Stix Foods are a newly launched retail food chain focused on satay skewers. Iain came to me seeking an ID for his project that provided a fun and friendly face for the stores of his business. We spent time discussing the various identities of competing businesses, and realised that the skewer itself formed the perfect basis. Utilising a simple sans serif typeface and cheerful, relevant colours with a strong contrast finished it off. I also produced collateral for the Stix business, including signage, stationery, as well as menus. Staff uniforms are on the way.
149 Blackburn Road Mt Waverley Vic 3149
0434 376 828 localmike@gmail.com
www.localmike.com
Richmond Club Hotel While this project unfortunately never reached completion due to a change in management and direction, I nonetheless consider this a great example of the benefits of the concept stage. RCH were undecided as to what demographic they would target - whether they’d aim for a “nightclub” style of bar, or maintain a more traditional style. As a part of the process, they asked me to put together a series of logos that would best represent each of these themes.
Chomps Chomps, an Asian style restaurant, were seeking an identity. While I was unsuccessful in my bid for their identity contract, I’ve always loved this logo. I feel it really pushes the fun and modern vibe that the management were seeking.
149 Blackburn Road Mt Waverley Vic 3149
0434 376 828 localmike@gmail.com
www.localmike.com
Primitive Clothing I have contributed a set of identity and art concepts to Primitive Clothing, however this one has always stood out as a favourite of mine. I have also contributed a number of designs, some of which can be seen on the last page.
Learning Potential A small startup in the consultancy field, Learning Potential approached me to divise an identity which would best demonstrate their philosophy of taking small businesses to to the next level of operation.
Soused Seeking an identity that best showed the modern and trendy vibe of their forthcoming lounge and bar, the management of Soused gave me free reign to put together a logo that would embody that image.
MPS Paving Systems Aus MPS are actually a New Zealand family business that moved their operations to Australia. With that in mind, I managed to incorporate their NZ heritage into a logo that embraces the iconic fern, as well as a roadway; thus announcing their industry.
149 Blackburn Road Mt Waverley Vic 3149
0434 376 828 localmike@gmail.com
www.localmike.com
Primitive Clothing I have contributed a set of designs to Primitive, who will be launching their first range in summer 07/08.