NEW ACCESS IN North Africa

Words: Oliver Smith

Middle Eastern powerhouse Alternative Nicotine Delivery Solutions (ANDS)

launched the sale of vaping products in Morocco’s duty free.

The company is a provider of alternative nicotine delivery products such as disposable e-cigarettes, closed pods and heated tobacco technology

The company is continuing to expand its travel retail sector by partnering with International Duty Free Shops (IDFS).

This expansion will see ANDS’ impressive range of its vaping products in both the Casablanca Mohammed V International Airport and Marrakech Menara Airport.

ANDS already has strong commercial and operational presence across the regions of the Middle East, Africa, and with new developments in Europe and Asia.

The disposables manufacturer says it will continue to strengthen its extensive knowledge of the category and industry, by supplying various alternative nicotine delivery systems to the target adult smokers.

Within travel retail, the company’s goals are to support operators to embrace the nicotine category changes requested by the legal age consumer demand.

As well as advocating for proper the regulatory frameworks to be in place in all of ANDS relevant markets.

ANDS Co-Founder and President, Fadi Maayta said: “This new development is in line with ANDS travel retail expansion mirroring our domestic deployment in the region and beyond.

“We continue our journey to reach out to 140 million adult smokers across the Middle East and North Africa region, providing them with better alternatives, with the potential to reduce harm compared to combustible cigarettes.”

ANDS Head of Travel Retail Business, Arnaud Piorkowski said: “We are proud of our partnership with IDFS in Morocco, addressing the demand of the regional and international travellers through our leading portfolio.

“This marks another milestone in our travel retail expansion, being recognised as the category advisor for Alternative Nicotine Delivery Solutions.”

“WE CONTINUE OUR JOURNEY TO REACH OUT TO 140 MILLION ADULT SMOKERS ACROSS THE MIDDLE EAST AND NORTH AFRICA REGION…WITH THE POTENTIAL TO REDUCE HARM COMPARED TO COMBUSTIBLE CIGARETTES.”