THE vape-th WONDER OF THE WORLD

It may not trade punches with giant lizards or go toe-to-toe with a roster of mythical beasties… but King Kong Vape Juice IS fighting to stay at the top of the industry.

Words: Emily Malia

Not unlike the silver screen ape of the same name, King Kong Vape Juice is a brand that prides itself on its determination, strength and ambition.

And, much like the titan, the company is dedicated to showing its worth at the top of the industry foodchain.

We recently caught up with the King Kong team, who outlined the brand’s ethos and mission…as well as its goals moving forward.

IT’S BEEN SAID THAT 2023 WILL BE A DEFINING YEAR FOR THE VAPE INDUSTRY, WOULD YOU SAY THE SAME STATEMENT APPLIES TO KING KONG VAPE JUICE AS WELL?

“Absolutely; this year is shaping up to be a key for the sector and King Kong Vape Juice is no exception.

“The brand is stocked in major countries around the globe including Australia, South Africa and Peru… our aim is now to conquer Europe and the rest of the world.

“We have been working tirelessly to create new, innovative products and are now in the process of developing a fresh line of Kong Go disposables and Kong Salts.

“We are confident that these new lines and flavours will help us solidify our position as a leader in the premium vape juice market.”

IT COULD BE ARGUED THAT YOUR BRANDING IS SOME OF THE MOST IDENTIFIABLE ON THE MARKET, WHAT WAS THE THOUGHT PROCESS BEHIND THIS?

“Our branding is one of the most important aspects of our business and we put a lot of thought and effort into ensuring it remains recognisable and memorable.

“The logo, for example, is designed to be bold and eye-catching, featuring an image of the iconic ape himself…but with a special twist.

“We also strive to use vibrant and bold colours across all of our packaging and marketing materials, ensuring that our brand stands out to adult smokers and vapers.”

YOU’VE WON A NUMBER OF VAPOUROUND AWARDS IN THE PAST – INCLUDING ‘BEST BRANDING AND MARKETING’ AND ‘BEST UP AND COMING BRAND’ – ARE YOU HOPING TO SECURE ANOTHER WIN THIS YEAR?

“We are incredibly proud of the awards we've won in the past and it's always an honour to be recognised by the industry.

Earning highly-sought-after titles at previous Vapouround Awards has been a huge achievement for us and it's a testament to the hard work and dedication of our team.

“While we can't say for certain if we'll be winning any awards this year, we're always working hard to create the best products possible and we'll definitely be putting our best foot forward.”

THERE HAS BEEN A LOT OF WHISPERING ABOUT FLAVOUR BANS IN RECENT HISTORY, HOW WOULD YOU EXPLAIN THE IMPORTANCE OF VARIETY AND CHOICE WHEN IT COMES TO E-LIQUIDS?

“We all have different preferences and limiting the options available to vapers and want-to-be exsmokers will only see to damage the industry and harm reduction efforts.

“We’ve seen a lot of reports showing that when flavours are taken away, people may revert to smoking…that’s something we don’t want to see!”

YOU’VE ALREADY COLLABORATED WITH OTHER BRANDS IN THE PAST ARE THERE ANY OTHER PARTNERSHIPS ON THE HORIZON?

“Collaborations are always exciting for us and we've had great success working with other brands in the past.

“Our previous partnership with PuffMi on the disposable e-cigarette was a great example of how two brands can come together to create something that excites the vaping community.

“We’re constantly collaborating with brands either by creating new products or with a neat giveaway!”

CAN KING KONG VAPE JUICE FANS EXPECT ANY MAJOR STEPS OR DEVELOPMENTS IN THE NEAR FUTURE… PERHAPS A NEW DROP OR CAMPAIGN?

“Our fans can definitely expect some major news in the near future.

“We're always working on new and exciting projects, including a new marketing campaign that will showcase our brand in a whole new light.

“We're also planning to launch new sections on our website that will improve the online shopping experience for all those stores and wholesalers out there.”

IN A REAL FIGHT BETWEEN THE GREEN LIZARD GOLIATH GODZILLA AND THE SO-CALLED ‘EIGHTH WONDER OF THE WORLD’ KING KONG, WHO DO YOU THINK WOULD COME OUT ON TOP AND WHY?

“Dangerous question! What we can tell you is that King Kong Vape Juice stands for quality and excellence and we strive to be the best in the industry.

“Like King Kong, we are strong, fierce and determined to be the best in the market.

“And like the mountainous silver screen titan, we are always ready to take on any challenges that come our way. Godzilla better watch out!”