FLAVOURS matter!

It feels as though there has always been the threat of flavour bans looming over the industry.

And when the sector isn’t batting away laws that would strip the smorgasbord of taste options from the hands of vapers, it’s waiting for the next in a long line of politicians to make the suggestion.

But, as this graphic from the WVA demonstrates, flavours are critical for vapers and without them many ex-smokers would go back to deadly cigarettes or turn to the black market…

…more specifically, 50 percent of them would.

The World Vapers’ Alliance said this data seems ‘unknown’ to the policymakers who push for prohibition, asking how long they will continue to ‘ignore the evidence’.

Along with this eye-opening image, the group cited evidence that 20.9 percent of e-cigarette users prefer tobacco flavours, 22.5 percent opt for mint or menthol and a whopping 33.5 percent favour fruity options.