SEAL OF Disapproval

The UK Prime Minister has vocalised his disdain for the ‘colours’ and ‘characters’ being used in vaping advertisements out of fear they might attract a younger audience. In an interview, Sunak said: “The adverts for these things are designed to appeal to kids…that’s not right.” His criticism towards vaping companies, particularly those advertising with colour, follows the launch of an illicit vape enforcement squad that aims to prevent under-18s from accessing electronic cigarettes. The Conservative Leader claims to have put millions into a crackdown squad that will ensure the rules regarding selling to young people are enforced.