THAT! -mage ine

Advocates make use of just about every tool available to spread the message that vaping saves lives.

They speak at international conferences, write newspaper columns, articles and blogs and attend virtual events where they explain the tobacco harm reduction goal.

Social media is another key weapon in the activism arsenal, with online platforms allowing them to help as many smokers as possible look beyond the propaganda and misinformation about vaping.

In this recurring feature, we shine a light on just some of the often-humorous, ever eyeopening posts and images that caught our attention on the digital advocacy front.

Words: Jordan Millar