Vapor TOP OF THE

POP Vapor is offering a new take on sustainable flavour with its latest disposable ranges as they enter the UK and European Market.

Words: Emily Malia

Ahead of the brand’s headline sponsorship for the Vapouround Global Awards 2023, we spoke to Pete Masters, the UK Sales and Distribution Manager for POP Vapor.

Having recently launched their products into the UK and European market, we were thrilled to sit down and discover the details of their evergrowing success.

WHAT SETS POP VAPOR APART FROM THE THOUSANDS OF BRANDS IN THE INDUSTRY?

“In the past, we’ve found with other disposable products, they can lose their flavour far too quickly before being able to fully utilise the puff count.”

“We pride ourselves on our flavour profiles and the fact that our e-liquid sustains its tastes throughout the entire 2ml of liquid.

POP VAPOR HAS A WIDE-RANGE OF FLAVOUR OFFERINGS, IS THERE A FLAVOUR THAT IS MOST POPULAR WITH YOUR USERS?

“Our Flex and Stix disposables ranges offer flavours for all kinds of users from deep to cool tastes, but our most popular would have to be the famous ‘Tropical Blue Razz’.

“We ensure that flavour is at the forefront of everything we do and so all POP Vapor products are redefining excellence when it comes to taste.

“With this one in particular, I think it’s down to the combination of fruitiness and sweetness, leaving users with a perfectly fresh and smooth taste…without being overbearing.

“You can always count of these kinds of flavours to be leaders in the vape market.”

WHAT STEPS DID POP VAPOR TAKE TO HAVE ITS PRODUCTS READY FOR A TPD COMPLIANT UK MARKET?

“It was quite simple for us, there was no questioning it…we looked at each individual rule set out by the MHRA and TPD and ensured that all products adhered to its regulations.

“One being of course, making sure that the liquid itself inside our vapes met British standards and most importantly, focusing on improving our packaging.

“Redesigning was vital to allow for a more minimalistic and mature aesthetic, whilst still standing out on the shelves and appealing to adults.”

Having originated in California and now entering the UK and Europe’s market with your ‘Stix’ and ‘Flex’ ranges, what are POP Vapor’s plans for expansion in the future?

“We are excited about the future of POP Vapor with plans to officially launch in both the Middle East as well as the North Africa markets.

“Of course, as we expand, we will ensure our products are relevant to each country’s market, adapting our puff counts and nicotine measurements to fit the demand.

“Currently, there is an exciting project under wraps within the UK, with plans set in place to compete with – and maybe even better –the success of ‘Lost Mary’.

“We’re confident this will create a buzz in the next coming months having just launched with two major UK wholesalers whilst working alongside Vape TV and Vapouround to get the POP Vapor name out there.

POP VAPOR’S BRANDING IS MINIMALIST WHILST STILL REMAINING VIBRANT, WHAT INSPIRED THE DESIGN BEHIND ITS BRANDING AND THE ‘POP’ LOGO?

“Innovation meets flavour, that’s what POP is all about and so with our branding we wanted it to be exactly that.

“The branding effortlessly portrays the idea of a ‘pop’ of flavour so it’s direct whilst still being vibrant…just like our products themselves.

What Has Been One Of The Most Exciting Standout Moments For Pop Vapor

SO FAR?

“There isn’t an individual moment that stands out but more of a collaboration of special moments each and every time that we reach a new territory, country or state.

“Supplying vapes on a global scale from Canada to South Africa, is not only a huge achievement for our brand but has been incredibly rewarding in helping more people make the switch.

“However, in the UK specifically, one of our standout moments would have to be winning ‘Best Branding and Marketing’ at the Vapouround Global Awards last year.”

You are the headline sponsor for this year’s Vapouround Global Awards, are you excited to be involved in such a prestigious industry event?

“We are always excited for the Vapouround Global Awards and more so this year, having branched out into the UK market, where they are based.

“It’s always a great opportunity to network with other industry professionals and celebrate the success of the leading brands in the market.”

Words: Grace Lynk