THE WHITE LABEL WORLD EXPO LONDON

A late February chill did not cause a frost over the mood at London’s ExCel! The Vapouround team returned to the capital for the annual White Label World Expo with a box full of magazines and brochures, ready for two days of education and information.

Our main feature at this year’s booth was our Vapouround Media banner that caught the eye of many inquisitive passers-by.

Plenty of people stopped to ask us general vaping questions with one couple even telling us they’re in the process of opening their own vape shop, after originally starting out in the reptile industry.

It’s always lovely to meet the newest faces in the industry as they’re the ones who will help to rock the boat in the future.

Not only was there a lot to see at the White Label World Expo, but there was also so much to learn, with five theatres filled with speakers none-stop across the two day event.

I was fortunate to sit in on a take from Jim Ebel, a leading marketer on ‘Five Simple Steps to New Product and Brand Success’.

It was a long two day event, but one filled with networking, learning and memories we won’t be forgetting in a hurry.