EVO NXT MALAGA, SPAIN

Sun, sea, sangria and the very first EVO NXT event, brought us to the charming city of Malaga in March…all while the snow settled in the UK.

The biggest names in the industry landed in the sunny Costa Del Sol ready for what had been described as ‘The International Business Festival for Next Generation Products’.

If there was one word to describe this event, I would use ‘intimate’, with around 50 exhibitors from the smoking cessation industries, it was one of the smaller-scale events I’ve been to.

Nicely nestled in the Trade Fairs and Congress Center of Malaga, the event’s main hall was the central point for the weekend, as thousands gathered to see new products and ideas showcased.

The two main stages were diagonally across from each other and we were lucky enough to be placed near the side dedicated to the vaping and tobacco harm reduction.

From tobacco harm reduction to European regulation, there was a talk for every corner of the industry, hearing leading lights speak from each sector.

Alongside this, EVO NXT hosted a selection of masterclasses throughout the conference rooms that looked at the future of heated tobacco products and other interesting topics.

Reuniting with past friends was a lovely part of the event, although, the real highlight was meeting the new faces of brands within our ever-growing industry.

Having not been to a Spanish event before, it was great to get a view of how the vaping world stands along the Mediterranean Sea, and across Europe.

It was incredible to be a part of the first ever EVO NXT, discovering the future of next generation industries.