Coventry City Centre

The snow was falling heavily this time around in Coventry, creating a winter wonderland surrounding the bus in the city centre.

As a team, we were beginning to get a little worried that the weather conditions would hinder our progress in helping as many people as possible make the big switch.

But lucky for us, we were parked right next to a bus stop which meant that all of the passengers coming on and off of the buses couldn’t help but stop and stare.

A few visitors even joked ‘Where is this bus taking us?’, which was great because it was getting lots of people’s attention and worked as a great conversation starter.

This then lead to groups of people flowing onto the bus, creating conversations around vaping and enhancing their knowledge on the benefits of making the switch.