Virginia's Press Spring 2015 by vapress

Inside

Proposed VPA/VPS Board

Page 3 Members will vote on 2015-16 Board of Directors during annual meeting on April 18.

Annual Conference

Page 8-9 Find details about the annual Virginia Press Association conference, held this year at The Hotel Roanoke.

Legislative Review

Page 11 See how bills tracked by the Virginia Press Association fared during the 2015 General Assembly.

Virginia’s Press www.vpa.net

Spring 2015

Virginia Press Association 11529 Nuckols Road Glen Allen, VA 23059 Volume 102 • Number 1

Veteran newspaper journalists to be inducted into Hall of Fame Three veteran newspaper journalists are among seven people who have been selected for induction this year into the Virginia Communications Hall of Fame. Anne Adams, editor and publisher of The Recorder in Monterey; Beth Macy, who was a journalist at The Roanoke Times for 25 years; and longtime Richmond Times-Dispatch political columnist Jeff Schapiro will be honored on April 9 in the 28th Hall of Fame Ceremony that recognizes significant achievements in the fields of Virginia media. All three newspaper veterans expressed their gratitude for that honor. “For a writer, I strangely find myself struggling for words to describe how deeply honored I am to be counted among professionals in this field I have admired for so many years,” said Adams, noting that she is a “big fan” of George Crutchfield, who initially launched the Hall of Fame, and has admired Schapiro’s work. “I can’t wait to meet [Schapiro] and

Adams

Macy

Schapiro

the other very fine folks in this class.” Schapiro tweeted he was thankful and “honored to share it with such sterling professionals.” Macy, who left The Roanoke Times last year, tweeted that she is “grateful” for the honor. Also being inducted are Pamela DiSalvo Lepley, vice president of Virginia Commonwealth University’s Division of University Relations; Cheryl E. Miller, anchor of the “CBS 6 News

at Noon” and co-host of “Virginia This Morning” in Richmond; Diane Walker, an anchor for both WWBT/NBC12 and “Fox News at Ten” WRLH in Richmond; and Francis Eugene Wood, general manager of Colonial Broadcasting Co. Inc. Under Adams’ leadership, The Recorder has received the Virginia Press Association Award for Journalistic Integrity and Community Service seven times since 1999. She has received the D. Lathan Mims Award for Editorial Leadership three times and is currently the vice president of the VPA Board of Directors. Macy’s work has appeared in national magazines and her work with The Roanoke Times was honored with more than a dozen national awards, including a Nieman Fellowship at Harvard University. Her debut book, the New York Times bestselling “Factory Man: How One Furniture Maker Battled Continued on page 2

Four public notice bills defeated during the 2015 General Assembly The Virginia Press Association, backed by a strong contingent of Virginia newspaper leaders, defeated three bills during the 2015 General Assembly that would have made the newspaper publication of public notices discretionary. The House Counties, Cities and Towns Subcommittee #2 failed to report House Bill 1438 from Del. Richard P. “Dickie” Bell, R-Staunton, which would have provided localities with alternatives to publish legal notices other than a newspaper of general circulation. Voting in favor of the bill were Dels. Christopher P. Stolle, R-Virginia Beach; Bill R. DeSteph Jr., R-Virginia Beach; Todd E. Pillion, R-Abingdon; and K. Rob Krupicka, DAlexandria. Minutes later, the subcommittee voted 8-3 to not report Del. Christopher T. Head’s

House Bill 1405 that would have allowed localities with a population of 50,000 or greater to meet certain notice requirements by utilizing their websites instead of a newspaper of general circulation. Stolle, DeSteph and Krupicka voted in favor of Head’s bill. A third bill, Senate Bill 1256 filed by Sen. Ralph K. Smith, R-Roanoke, was not heard by the Senate’s Committee on Local Government, which Smith chairs. His bill would have allowed localities to publish public notices on their website or radio and television stations. Another public notice bill, Senate Bill 841 filed by Sen. L. Louise Lucas would have removed the requirement that counties, except as otherwise required by law, publish notice of an intention to propose an ordinance for two weeks in a newspaper of general circu-

lation. Lucas’ bill was stricken from the Local Government committee docket at her request. All three bills have been defeated in previous years. During testimony opposing Bell’s bill, VPA Executive Director Ginger Stanley said “I think Del. Bell is on to something here. We do need more options, but we can’t take away the one place, the one area that citizens know to go and the one place that can verify this information. “Newspapers take their role seriously when it comes to publishing, archiving and verifying that a notice was printed when it should be, where it should be.” DeSteph argued that nowhere in Bell’s bill is it restricting public notices from being published in newspapers. “On the other hand, I find it hard to force

a city into paying for something to be published like this when there are other means,” he said. Stolle said that the state has given newspaper a monopoly on publishing public notices. “Typically when we grant a monopoly in any area, there is some type of regulation on the other side that the monopoly does not gouge the public,” he said. “Would the newspapers be willing to have that type of oversight to ensure that the amount of money being charged for these is fair to the cities?” Speaking in support of his bill, Bell said “We are in an information age, when a great many people don’t get their information from newspapers. Use as many different mediums we have available to get the notices out.”

Continued on page 14

Lethal injection secrecy bill defeated by House A bill that would have added secrecy to the drugs used in Virginia’s lethal injection executions was rejected during the final week of the 2015 General Assembly session by the House of Delegates. Prior to the 56-42 vote to defeat the bill, critics raised concerns about the secrecy provisions contained in it. Del. Rick L. Morris, R-Carrollton, said he supports the death penalty, but the issue is about transparent government. In “a government of the people (and) by the people, the people ought to know and should know how the government transacts its business,” he said.

Senate Bill 1393, filed by Sen. Richard L. Saslaw, D-Fairfax and backed by Gov. Terry McAuliffe, would have allowed the Department of Corrections to enter into contracts with an external entity to compound the drugs used to carry out lethal injection executions. However, the bill also ensured that the information relating to the identity of the entity compounding the drugs, the identities of persons or entities engaged to manufacture or supply the materials used to compound drug products for use in the execution, the name of the materials or components used to

compound drug products are exempt from Virginia’s Freedom of Information Act. Del. James M. LeMunyon, R-Fairfax, said he did not object to the bill’s purpose, but noted during a floor speech that court cases are pending in the U.S. Supreme Court and state Supreme Court that could impact the bill. The U.S. Supreme Court announced in January that it will consider an appeal from death row inmates in Oklahoma who say that state’s lethal injection pro-

www.vpa.net

Continued on page 16

VPA Board of Directors Officers President

Jay Bondurant The Bedford Bulletin

Vice President

Anne Adams The Recorder, Monterey

Secretary

Marisa Porto Daily Press, Newport News

Treasurer

Steve Weddle The Central Virginian, Louisa

Past President

Lawrence McConnell The Roanoke Times

Asst. Secretary/ Treasurer

Ginger Stanley VPA

Directors Daniel Finnegan, Richmond Times-Dispatch Chad Harrison, The Star-Tribune, Chatham G.L. “Lynn” Hurst, Salem Times-Register Steven W. Kaylor, Danville Register & Bee Jay Kennedy, The Washington Post Maria Montgomery, The Winchester Star Cindy Morgan, The Progress-Index, Petersburg Matt Paxton, The News-Gazette, Lexington Bruce Potter, Leesburg Today Steve Stewart, The Tidewater News, Franklin Jenay Tate, The Coalfield Progress, Norton Kelly Till, The Virginian-Pilot, Norfolk

VPA/VPS Staff Ginger Stanley, Executive Director Kim Woodward, Assistant Director Diana Shaban, Advertising Director Jeremy Slayton, Editor Ron Clark, Accounting Manager Janet Madison, Member Services Manager Adriane Long, Advertising/Network Coordinator Diane Spencer, Tearsheet Coordinator How to reach us: Phone: (804) 521-7570 Fax: (804) 521-7590 or (800) 849-8717 Website: www.vpa.net

VOLUME 102, Number 1 (USPS 621-640) VIRGINIA’S PRESS (ISSN 0887-5227), the official publication of the Virginia Press Association, is published four times a year. Subscriptions are $15 per year in Virginia, $20 per year out-of-state, by Virginia Press Association / Virginia Press Services Inc., 11529 Nuckols Road, Glen Allen, VA 23059 (804) 521-7570. Periodicals class postage paid at Glen Allen, VA, and additional post offices. POSTMASTER, please send change of address to: Virginia Press Association 11529 Nuckols Road, Glen Allen, VA 23059 Copyright 2015, Virginia Press Association

Virginia’s Press • Spring 2015

OUR MISSION

The mission of the Virginia Press Association is to support our membership through responsive services and resources. We champion the common interests of Virginia newspapers and the ideals of a free press in a democratic society.

OUR PURPOSE We connect our members through valuable business services, effective representation, practical communication and information, and relevant education and recognition.

OUR VALUES The values important to the work of the VPA are fairness, dedication, integrity and honesty.

Advertising expense deductibility

on’t let Congress eliminate the 100 percent current-year deductibility of advertising expense. The 114th Congress is in session, and with a unified Republican majority in both houses, the GOP leadership has said they want to show the American people that Congress can, in fact, get things done. Among the major issues kicked around during the previous Congress was tax reform, particularly reduction in the top corporate tax rate from 35 percent to 25 percent. To accomplish this, while remaining revenue neutral, proponents called for closing loopholes and eliminating deductions. One suggestion was to allow only 50 percent of current year advertising expense over $1 million to be deducted, with the remaining 50 percent to be amortized over ten years. No bill addressing comprehensive tax reform was reported out of committees in either the House or Senate during the last Congress, but it’s a good bet that the new Congress will pick up where the last left off. Though there are no concrete proposals yet from the current Congress, that’s not to say this won’t come up at some time during negotiations on tax and even spending policy. The change in deductibility of 100 percent of advertising cost as a normal business expense in the year incurred equates to an ad tax. Every company that buys or sells advertising would be hit – every newspaper from The New York Times to The News-Gazette in Lexington, Va., would be hit. For the publishers and ad directors of smaller newspapers whose ad customers are primarily local, they may think that the $1 million threshold would not affect them. But every big box retailer, virtually every grocery

chain and every auto dealer group will be subject to the threshold. Does Wal-Mart, Lowes, Kroger or Home Depot advertise in your newspaper? They will be directly affected. Most good-size auto dealerships have an annual budget exceeding $1 million. There is a compelling economic argument against this misguided proposal. Advertising spending stimulates a broad spectrum of business activity. A 2010 IHS Global Insight study showed that every dollar of ad spend equates to $20 of economic output. IHS estimates that ad sales in the United States could be reduced by as much as $446 billion, with 1.7 million U.S. jobs placed at risk. According to an Advertising Age article by Nancy Hill, advertising supports 20 million U.S. jobs: That’s 15 percent of all jobs in the country. Another IHS Global Insight study looked at, among other things, the effect of allowing only 80 percent of ad expenditures to be deductible. The study postulated that every 1 percent increase in advertising cost results in a 1.2 percent decrease in ad spending. As any ad director knows, most of the major national retailers have become increasingly aggressive in seeking lower rates and discounts from publishers. Faced with the tax consequences of losing 50 percent of the deduction for their ad expenses, these advertisers can only be expected to demand even lower rates or cut their ad spending. The current Congress has been back in session for a little over two months, and no specific proposals on tax reform have seen light. However, the ad deduction may be seen as a revenue source to fund other badly needed programs, such as our nation’s rickety transportation system. For lawmakers, this sort of indirect and hidden taxation is much more

politically palatable than a measure that every constituent feels directly, like an increase in the federal gas tax. Our job over the Matt Paxton next months is to educate our Senators and Representatives. They need to understand the role that advertising plays in stimulating our economy, the number of jobs in advertising and media that depend on it, and the effect on every local newspaper, radio and TV station and digital media company in their district. They also need to know how advertising funds local journalism, and keeps Americans informed about their government; national, state and local. Good journalism isn’t cheap, and successful newspapers in today’s media landscape know that to do the job of effectively informing the public, we have to be successful as businesses. I urge you to contact your Senators and Representatives in Washington, and tell them that any plan the changes the tax deductibility of advertising affects your local community and ultimately would be counterproductive economically. Reinforce that call or email to your elected representatives by coming to NNA’s Leadership Summit, in Washington, DC, on March 18 and 19. There you can tell your Senator or Representative or member of their staff, in person, why they should oppose any tax reform deal that would cripple the American advertising industry. For more information on the summit, go to NNAweb.org and click on EVENTS. Matt Paxton is the publisher of The NewsGazette in Lexington.

Hall of Fame inductees announced Continued from page 1 OffShoring, Stayed Local – and Helped Save an American Town,” was published in 2014. Schapiro has covered Virginia elections for nearly 35 years. His column appears in the Times-Dispatch’s Tuesday and Sunday editions and is carried by BH Media newspapers across the state. His video column appears

Thursdays on the Times-Dispatch’s website and he appears Friday mornings on the Richmond public radio station WCVE. The Virginia Communications Hall of Fame recognizes communication professionals with exceptional careers in advertising, journalism, public relations and other media fields. This newest class of inductees will bring the total number of this elite group to

158. “The Hall of Fame is a signature event hosted by VCU,” said Hong Cheng, Ph.D., director of the Richard T. Robertson School of Media and Culture. “We are proud to host this distinguished event and to honor the outstanding careers of those inducted into the Hall of Fame.”

MEMBER NEWS VPA membership to select 2015-16 Board of Directors

Babich

Bondurant

Morgan

Poole

When the membership of the Virginia Press Association gathers next month for its 132nd annual meeting, it will vote on a new slate of leadership. The election of officers and directors of the Virginia Press Association/Virginia Press Services Board of Directors for the 2015-16 fiscal year is on the agenda. There are no proposed changes to the bylaws. The Annual Breakfast Business Meeting will be held Saturday, April 18, at 8:30 a.m. at The Hotel Roanoke. The following slate of officers has been nominated for election:

President-Elect: Anne Adams, The Recorder, Monterey

President: Marisa Porto, Daily Press, Newport News

Assistant Secretary/Treasurer: Ginger Stanley, Virginia Press Association, Glen Allen

Vice-President: Cindy Morgan, The Progress-Index, Petersburg Secretary: Steve Weddle, The Central Virginian, Louisa Treasurer: Steve Kaylor, Danville Register & Bee Immediate Past-President: Jay Bondurant, The Bedford Bulletin

Porto

Kaylor

Cycling off the board will be past-president Lawrence McConnell of The Roanoke Times and Matt Paxton of The News Gazette in Lexington. There is also a vacancy on the board due to the January resignation of President-Elect Michael Stowe, who left his post at The Roanoke Times for a job as communications director for Virginia Tech News. Nominated to replace Stowe is Stefan Babich, vice president of advertising for The Roanoke Times. He joined the Roanoke publication in 2001 as an advertising sales executive. Over the past 14 years, he has held numerous sales and management positions. He is a graduate of the University of Utah where he earned a bachelor’s degree in marketing and economics.

Watson

Weddle

Roger Watson, president and publisher of The News Leader in Staunton since 2005, was nominated to replace McConnell. Since joining Gannett in 1996, Watson has worked at news operations in Black Mountain, N.C., Marietta, Ohio and Gallatin, Tenn. He is active in the community, serving on the board of the Salvation Army and United Way. Jeff Poole, manager editor and general manager of the Orange County Review, Madison County Eagles and Greene County Record, was nominated to replace Paxton. After graduating from Mary Washington College, Poole began his career as a reporter at the Greene County Record before becoming editor of the Orange County Review, where he’s been for nearly 20 years.

Virginia’s Press • Spring 2015

Adams

MEMBER NEWS C-Ville Weekly received honor from Editor & Publisher C-Ville Weekly, a 22,000-circulation weekly in Charlottesville, was recognized this week by Editor & Publisher magazine as an honorable mention in the publication’s 10 Newspapers That Do It Right 2015. According to the magazine, C-Ville Weekly experienced revenue gains and Web site readership growth in 2014. The paper’s first bound magazine, Best of C-Ville, increased revenue by 20 percent – an additional $26,000. Also, its first annual guide to Charlottesville generated more than $28,000 in additional revenue. Web revenue grew by 20 percent and Web readership grew more than 40 percent, the magazine reported C-Ville Weekly, which celebrated its 25th anniversary last year, was the only newspaper from Virginia to be recognized. Cavalier Daily has first ever all-female managing board The Cavalier Daily, the student-run newspaper at the University of Virginia in Charlottesville, announced in January that it has elected an all-female managing board for the first time in the publication’s history. Third-year student Julia Horowitz, who served as an assistant managing editor for the

last year, was elected editor-in-chief of the publication. According to a news report, Horowitz plans to improve relations with organizations around U.Va.’s Grounds so that readers see the paper as an asset which can work constructively with student groups. “Our core goal as an institution is to provide this community with information,” she said in published reports. “I want to build relationships with people where they feel that they can come to us with tips.” Second-year student Dani Bernstein, who served as a senior associate editor in the Opinion section for the past year, was elected as executive editor. She will be tasked with writing the Managing Board’s lead editorial on a daily basis. Third-year student Chloe Heskett, a senior associate editor for the News section for the past year, was elected managing editor and will oversee all of the paper’s non-opinion literary content, as well as its video and social media operations. Second-year College student Lianne Provenzano was re-elected as operations manager. Provenzano is responsible for the paper’s design, photo and online operations. Third-year Commerce student Allison Xu, who previously served as the paper’s marketing manager, was elected chief financial officer. She

will manage the financial and marketing aspects of the paper. Summer journalism camp coming to James Madison University Future journalists will gather in Harrisonburg this summer for an immersive journalism camp this summer at James Madison University. Jcamp, a program of the Virginia Association of Journalism Teachers and Advisers, will return to the JMU campus for a second consecutive year to teach students reporting and writing, photography, videography, web skills and leadership. Much of the learning is hands-on as the students head into the community to cover events happening the week of camp.

The camp will run July 12-16 and will feature instructors from across the country. Several instructors are educators who have received national honors for their teaching in journalism. Other sponsors include JMU’s School of Media Arts and Design and JMU’s student newspaper, The Breeze. “It was exciting to see students engaged in hands-on learning last summer, so I’m thrilled the camp will be back on campus next year,” said Breeze general manager Brad Jenkins, who is helping plan the camp. “The students went away from camp with real skills they can use on their publications at their schools, and that just makes them better students and leaders in general.”

Newspapers celebrate anniversaries in 2015 The Richmond Times-Dispatch and the Courier-Record in Blackstone are celebrating important milestones this year. Richmond’s daily publication is celebrating its 165th anniversary, while the Blackstone weekly celebrates its 125th anniversary. The Courier-Record was founded as the Blackstone Courier in October 1890 and has been in the Coleburn family since 1943. Publisher Doug Coleburn, 87, continues to write columns and editorials on his manual type-

writer; he has worked fulltime at the newspaper since 1948. News Editor Billy Coleburn and Advertising Manager John Coleburn are the third generation of Coleburns to work at the newspaper, which was founded on Oct. 29, 1890 by Sydney P. Epes. In early 1931, the Courier acquired the Nottoway Record in Crewe and changed its name to the Courier-Record. ***

Virginia’s Press • Spring 2015

AP NEWS CHOICE

TIMELY, RELEVANT CONTENT FOR WEEKLY LOCAL NEWSPAPERS

ap.org To learn more, contact Dorothy Abernathy dabernathy@ap.org

Continued on page 14

Journalists receive instruction on mobile, social media journalism Dr. Marcus Messner, a journalism professor at Virginia Commonwealth University, in January provided Virginia journalists with a hands-on primer on mobile and social media journalism. At the end of the three-hour Virginia Newspaper Academy training session, the participants were able to experiment by shooting video and photos on an iPad Air. Messner told the gathered journalists to own their brand on social media networks but cautioned that they “have to take care how we position ourselves in the Internet space.” He also noted that visuals posted on social media sites are one way to increase engagement with followers. Among the social media sites he discussed were Facebook, Twitter and Instagram. Twitter, he said, is a great way to monitor news – “Don’t forget that your audience is reporting the news as well. You can get story ideas; you can see things bubbling up.” He said that many news organizations are not actively using Instagram, but said the mobile app “has the potential attract a younger audience to your newspaper.” Messner’s presentation can be accessed at http://bit.ly/18isGfq. Above: Dr. Marcus Messner, a professor at Virginia Commonwealth University, demonstrates to John Bailey and Jennifer Strader of The Village Mill in Midlothian how to shoot video using the Instagram app. Far Left: Vandora Williams of Hampton University practices shooting video with an iPad Air during a January Virginia Newspaper Academy. Left: Kellen Holtzman, left, of the Daily Press in Newport News and Christine Sampson of The Virginia Gazette in Williamsburg practicing mobile journalism with an iPad Air during a Virginia Newspaper Academy at VPA headquarters. Sign up at vpap.org/subscribe

VaNews is a free daily compilation of newspaper articles about state government and politics, read by more than 6,000 opinion leaders throughout Virginia. In the last year, VaNews featured articles from the following VPA members: Fauquier Times The Franklin News-Post The Free Lance-Star The Galax Gazette The Gazette-Virginian The Gazette Journal The Greene County Record Henrico Citizen Herald Progress Hopewell News /HHVEXUJ 7RGD\ Loudoun Times-Mirror The Madison County Eagle Martinsville Bulletin The Mechanicsville Local Nelson County Times The News & Advance The News-Messenger The News & Record The News Leader The News Virginian Northern Neck News Northern Virginia Daily 2UDQJH &RXQW\ 5HYLHZ Page News & Courier The Post Powhatan Today Prince William Times Prince William Today The Progress-Index

Want to see your newspaper included? Let us know at vanews@vpap.org

Rappahannock Record The Recorder Richlands News-Press Richmond Free Press Richmond Times-Dispatch Roanoke Times Shenandoah Valley-Herald Smith Mountain Eagle South Hill Enterprise The Southside Messenger The Southwest Times 7KH 6WDU 7ULEXQH Style Weekly Suffolk News-Herald Sun Gazette The Tidewater News Tidewater Review Times-Virginian Virginia Gazette Virginia Lawyers Weekly The Virginian-Pilot The Voice Washington Business Journal Washington County News The Washington Post The Washington Times Westmoreland News The Winchester Star Wytheville Enterprise

Creating prepared professionals. The VCU Robertson School of Media and Culture produces experienced, career-ready professionals for any communications position. The cutting-edge social media, writing, and professional skills VCU offers students are proven to provide consistently reliable talent. Robertson School graduates boast strong cultural competence, hands-on experience, and a diverse educational background.

Find out what VCU can offer you. www.robertson.vcu.edu

Virginia’s Press • Spring 2015

Alexandria Gazette Packet Alexandria Times Altavista Journal Amherst New Era-Progress Associated Press Bedford Bulletin The Bland County Messenger The Breeze Bristol Herald Courier Brunswick Times-Gazette C-VILLE Weekly The Caroline Progress The Carroll News The Cavalier Daily The Central Virginian Charlottesville Tomorrow &KHVWHUĆHOG 2EVHUYHU &RDOĆHOG 3URJUHVV The Collegiate Times Connection Newspapers Culpeper Star Exponent Daily News Record Daily Press The Daily Progress Danville Register & Bee The Dickenson Star Eastern Shore News The Fairfax County Times Falls Church News-Press

Grissom to conduct a special Virginia Newspaper Academy Daniel Grissom, a renowned and leading sales trainer, will conduct a special Virginia Newspaper Academy during the first day of the Virginia Press Association’s annual conference next month at The Hotel Roanoke. Grissom also led a highly-attended Sales Conference at VPA headquarters in 2013. His training workshop on April 17 will help newspaper sales staff win more, faster and learn how to improve sales and coaching performance by 30 percent in the next 30 days. According to a description of the training, the workshop will be all meat and no fat and will focus on prospecting excellence, sales excellence and coaching/leadership excellence. The cost of this Virginia Newspaper Academy is $60 – there is a $20 discount for those registered for the annual conference and pay the registration fee ($60 by March 27)

Sales trainer Daniel Grissom will lead a special Virginia Newspaper Academy on Friday, April 17 at The Hotel Roanoke.

– and VPA members can send two staffers for the price of one. Non-VPA members will have to pay $120 for the session. Lunch is not provided. With deep experience in personal development and business development, Grissom has the ability to pinpoint problems, create solutions and deliver results. He is a world-class communicator who is able to connect with professionals at all levels – from new sellers to senior executives – and coach them on how to improve results. He has already helped many of the world’s top organizations improve their results, including Google, McDonald’s, IBM, Bloomberg, Walgreens, NASDAQ and UPS. Learn more about Grissom at www.danielgrissom.com. A registration form for this workshop can be found on the professional page at www.vpa.net.

Annual celebration of open government to be held March 15-21 Sunshine Week, the annual nationwide celebration of access to public information and what it means to you and your community, will be held March 15-21. Sunshine Week 2015 is made possible through the support of the John S. and James L. Knight Foundation, Bloomberg and The Gridiron Club and Foundation. National coordinators are the American Society of News Editors and the Reporters Committee for Freedom of the Press. Sunshine Week is a national initiative to promote a dialogue about the importance of open government and freedom of information. Participants include news media, civic groups, libraries, nonprofits, schools and oth-

ers interested in the public’s right to know. This upcoming week seeks to enlighten and empower people to play an active role in their government at all levels, and to give them access to information that makes their lives better and their communities stronger. The Sunshine Week Toolkit, a free resource available to any participant including, but not limited to, professional and student journalists working in any medium; bloggers; civic and non-profit organizations; and schools, can be found online at http://sunshineweek. rcfp.org/toolkit. Permission to use these materials covers only the seven days of Sunshine Week.

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Virginia’s Press • Spring 2015

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Whose judgement do they trust? “Kevin Kamen correctly predicted as far back as 2010 that a buyer would be willing to pay $42 million to $51 million for The Journal... “They paid about $4 million to $5 million more than they should have,” Kamen told WPRI.com... Kamen suggested Gatehouse was motivated to pay a premium in part to ensure a competing newspaper chain didn’t get The (Providence) Journal instead.” - Ted Nessi, WPRI 12, Providence, Rhode Island, July 23, 2014

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OBITUARIES Tabitha Dawn Abrams Tabitha Dawn Abrams, 41, of Pasadena, Md., died on Feb. 21. Tabitha devoted her life to her many passions, including children, animals, journalism and faith. The ability to communicate with others was her greatest talent. She was a news anchor on Washington Metro radio for WTOP and WFLS in Virginia, as well as a newspaper reporter and editor at The Free Lance-Star in Fredericksburg, the Caroline Progress and the Annapolis Capital. After her diagnosis with cancer, she became a tireless advocate. She won a Clarion Award from the Association for Women in Communications in 2002 for her reporting on the issue.

Carol Capó Carol Capó, 66, of Hampton, died Thursday, Jan. 29. She was executive director of the Newport News Public Art Foundation and former Opinion Editor at the Daily Press. She spent 10 years on the Editorial Board at the Daily Press.

Roy Donald “Don” Jones Roy Donald “Don” Jones, 80 died at his home on Jan. 14. Donald worked for the Richmond Times-Dispatch and Media General for 45 years. He began his career as the creative art director at the Richmond Times-Dispatch and later, as a corporate communications executive at Media General.

Roger Howland Clapp Roger Howland Clapp 86, a resident of Bay Forest in Naples, Fla. since 1993, died Feb. 2. He was a veteran of the U.S. Navy during the Korean War, serving aboard the USS Hamul (AD-20) and the USS Henderson (DD-785) operating in the Sea of Japan and the Yellow Sea. A member of the Class of 1950, he graduated from Amherst College in Amherst, Mass. Following graduation, he served as a Vice President at Benton & Bowles, Inc. and Rumrill-Hoyt, Inc. advertising agencies in New York City. He concluded his career as Vice President and Advertising Director of the Richmond Times-Dispatch.

Horton Penrose Beirne Horton Penrose Beirne, 67, of Covington, passed away Jan. 10, after a long battle with Chronic Obstructive Pulmonary Disease, surrounded by his loving family. At the age of nine, Horton started his lifelong career in the newspaper industry. His first position was delivering the daily news in Covington on a foot route for six years. While in high school, he worked in the newsroom of the newspaper. After college, he returned to the area as production manager in 1972. He was named editor of the Covington Virginian in 1974. He was named publisher of the Virginian Review in 1992 following the death of his father Richard F. Beirne III. He was the fourth generation of the Beirne family to serve in Virginia newspapers and the third generation at the Covington newspaper.

Jon Reed Donnelly Jon Reed Donnelly, 72, of Chesterfield, passed away Jan. 5. He was a 1966 graduate of Wheeling Jesuit University. He worked at the Richmond News Leader for 25 years serving as copy editor, reporter, assistant business editor, photo editor, state editor and associate city editor. From 1966 to 1986, he wrote a weekly aviation column called “Flight Lines.”

Baylies Brewster Baylies Brewster, 79, of Norfolk, passed away Feb. 1. She attended Hollins College in Roanoke, where she later worked as Dean of Students, serving as a role model and mentor to countless young women for 15 years. After earning her MBA from Simmons College, she worked for Style Weekly in Richmond and The Virginian Pilot in Norfolk. Baylies retired in 2005.

Roy Thomas Stephenson Roy Thomas Stephenson, 84, of Staunton, passed away Nov. 24, 2014. He was a member of Redeemer Lutheran Church and a veteran of the United States Air Force. He retired as managing editor of the Staunton News Leader. He served as vice mayor of Staunton and served a term on the City Council.

Celebrating 150 Years. First published in 1865, The Virginian-Pilot has amassed a proud legacy of exemplary reporting and service to the local community. Over the years its names and owners changed from time to time. But whatever the name, the connection between the paper and its audience has long been clear.

Proud of its legacy as the public record and the public voice of Hampton Roads for 150 years. The Virginian-Pilot, proud of our history, focused on the future.

Hands On. Minds On. At Virginia Tech, collaboration is at our core. Leveraging 15 consecutive years of research growth and 660 collaborative sponsored-research awards last year alone, we cooperate with business and industry partners to accelerate entrepreneurialism and impact economies. Invent cancer treatments. Build resilient communities. Lead the world in cybersecurity, advance the science of sustainability, and create technology. Join us now. ThisIsTheFuture.com

Virginia’s Press • Spring 2015

Having never missed a day of reporting in 150 years The Virginian-Pilot continues to inform, inspire and improve the communities it serves.

2015 Virginia Press Association and Associat Penelope Muse Abernathy

Stuart High

Beth Macy

Penelope “Penny” Muse Abernathy is a journalism professional with more than 30 years of experience as a reporter, editor and senior media business executive, who specializes in preserving quality journalism by helping the news business succeed economically in the digital media environment. She is a former executive at the Wall Street Journal and The New York Times and is currently the Knight Chair in Journalism and Digital Media Economics at the University of North Carolina’s School of Journalism and Mass Communication. Her book, “Saving Community Journalism: The Path to Profitability,” which was published by UNC Press in April 2014, is based on five years of research, involving more than two dozen newspapers around the country.

Stuart High is the director of special projects with The News Reporter in Whiteville, N.C. Stuart’s father, Jim High, is publisher, and her brother, Les, is editor of the family-owned, Pulitzer Prize-winning community newspaper which was established in 1890. Since 2010, High’s projects have included collaborating with Penny Abernathy and her seminar leadership classes to test and implement strategies to help community newspapers across the country “survive and thrive” in the digital transformation of the newspaper business. High is a 1985 graduate of the University of North Carolina School of Journalism.

Beth Macy is the author of the Lukas Prizewinning “Factory Man: How One Furniture Maker Battled Offshoring, Stayed Local — and Helped Save an American Town,” published in July 2014 by Little, Brown and Company. New York Times critic Janet Maslin called the nonfiction narrative “an illuminating, deeply patriotic David vs. Goliath book.” A longtime reporter who specializes in outsiders and underdogs, Macy has won more than a dozen national journalism awards, including a Nieman Fellowship for Journalism at Harvard in 2010. Macy has been published in Oprah magazine, Parade, The New York Times, Salon and Christian Science Monitor. For two decades, she was the families beat reporter at The Roanoke Times, where many of her longer pieces originated.

Schedule Friday, April 17

Saturday, April 18

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9 a.m.: VPA Registration Desk Opens, VPA Contest Display Room Set-Up 9:30 a.m. to 3:30 p.m.: SPECIAL VNA workshop, Sales Strategy Session, with Daniel Grissom (Lunch on your own from 11:45 a.m. to 1 p.m.) Purpose of the Sales Strategy Session: Help you win more, faster; workshop will be all meat no fat; we will focus on prospecting excellence, sales excellence and coaching/ leadership excellence; and you will learn how to improve sales and coaching performance by 30% in the next 30 days. 12 p.m. to 3 p.m.: VPA/VPS Board Meeting

Virginia’s Press • Spring 2015

2 p.m. to 3 p.m.: Roundtable Discussions, Moderated by Betty Snider The roundtable discussion will be about paywalls/digital membership plans and how they are working out for the newspapers that have employed them.

3:15 to 4:15 p.m.: Public Notice Discussion 5:30 p.m.: Reception 6:30 p.m. to 10 p.m.: VPA Virginian of the Year/AP Banquet Honoring Estelle Avner, Virginian of the Year

7:30 a.m.: VPA Registration Desk Opens

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8:30 a.m. to 10 a.m.: Breakfast AP/VPA Business Meeting Speaker: Lisa Pane, AP’s South Regional Editor

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10 a.m. to 11:45 a.m.: Beth Macy, Author of “Factory Man: How One Furniture Maker Battled Offshoring, Stayed Local — and Helped Save an American Town” 12 p.m. to 1:30 p.m.: VPA Luncheon Speaker: Penelope Muse Abernathy, Knight Chair in Journalism and Digital Media Economics, Author of “Saving Community Journalism,” Presentation of Lifetime Achievement, Golden 50, First Amendment Awards 1:45 p.m. to 3:45 p.m.: Saving Community Journalism, with Penelope Muse Abernathy Newspaper executives can learn how to set up a business plan to succeed economically in the digital media environment. She will help map out surveys that newspapers can conduct with their advertisers and readers to collect information. Also come ready to discuss the challenges of creating a new strategy.

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5 p.m.: Reception & Cash Bar

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FOR MORE INFORMATION: Please contact Kim Woodward VPA Assistant Director (804) 521-7574 or kimw@vpa.net

8 SOLD!

ted Press Advertising and News Conference Lisa Pane

Betty Snider

Ginger Stanley

Lisa Marie Pane is the South region editor for The Associated Press. She directs the APâ&#x20AC;&#x2122;s news coverage in a territory that stretches from Maryland to Florida and west to Louisiana. She was promoted to that position in 2010 after serving as deputy South editor. During her time in the South, Pane has been involved in directing coverage of the McDonnell trial, the West Virginia chemical spill, the West Virginia mine explosion, the Trayvon Martin/ George Zimmerman case, the scandal involving South Carolina Gov. Mark Sanford, the Gulf oil spill, hurricanes, tornadoes and other natural disasters.Â Pane also worked for the AP in New York, Massachusetts, Rhode Island and Connecticut. She earned a bachelorâ&#x20AC;&#x2122;s degree in journalism from Northeastern University and worked at the Brattleboro Reformer and The Hartford Courant before joining the AP.

Betty Snider is the managing editor of The Free Lance-Star in Fredericksburg. She is a Virginia Tech graduate and began her career as a reporter with The Roanoke Times. She joined the staff of The Free Lance-Star, her hometown newspaper, in 1999. She also has been a reporter and local news editor there. She has been the chairperson of the Virginia Press Associationâ&#x20AC;&#x2122;s News and Advertising Conference Program Committee since 2012.

Ginger Stanley is the executive director of the Virginia Press Association and one of the leading experts on legal notices and the publicâ&#x20AC;&#x2122;s right to know. For the past 30 years, she has lobbied Virginiaâ&#x20AC;&#x2122;s General Assembly and the U.S. Congress to keep the publication in public notices in newspapers. Prior to joining the VPA, Stanley worked at the Herald-Progress in Ashland.

ĆŠÄ&#x17E;ĹśÄ&#x161; Ä&#x201A; Ć?Ć&#x2030;Ä&#x17E;Ä?Ĺ?Ä&#x201A;ĹŻ Virginia Newspaper Academy Ä&#x201A;Ć&#x161; dĹ&#x161;Ä&#x17E; ,Ĺ˝Ć&#x161;Ä&#x17E;ĹŻ ZĹ˝Ä&#x201A;ĹśĹ˝ĹŹÄ&#x17E;Í&#x2022; Ä¨Ä&#x17E;Ä&#x201A;Ć&#x161;ĆľĆ&#x152;Ĺ?ĹśĹ? Ć&#x152;Ä&#x17E;ĹśĹ˝Ç ĹśÄ&#x17E;Ä&#x161; Ć?Ä&#x201A;ĹŻÄ&#x17E;Ć? Ć&#x161;Ć&#x152;Ä&#x201A;Ĺ?ĹśÄ&#x17E;Ć&#x152; Daniel Grissom. See details on Page 6.

Sign up now for the Advertising & News Conference April 17 & 18 2015 VPA/ ASSOCIATED PRESS ADVERTISING & NEWS CONFERENCE Hotel Roanoke April 17-18, 2015

Conference Room Rate $136 Single/Double

Name of Newspaper:

Make your reservations early; contracted rooming block space is limited!

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NOTE: Registration with VPA DOES NOT take care of an overnight room with the hotel.

Email: Mailing Address: City, State, Zip: Phone:

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FRIDAY DINNER

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By 3/27/15

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Reserve your room directly with the hotel by calling 1-866-594-4722 or (540) 985-5900 Be sure to ask for the VPA conference rate! For those making reservations for more than 11 rooms, please contact Marie Barksdale, Reservations Supervisor, at (540) 853-8257 or mbarksdale@hotelroanoke.com. *Please note â&#x20AC;&#x201C; names will be needed for each room reserved.

Conference Registration/ Hotel Reservation Deadline: 3 0 21 0$5&+ Would you like to pre-order bottles of wine for your table on Saturday night? Contact Kim Woodward, kimw@vpa.net or (804) 521-7574. Deadline to pre-order is March 27, 2015

SAT. BANQUET

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Virginiaâ&#x20AC;&#x2122;s Press â&#x20AC;˘ Spring 2015

(Please print as name should appear on badge)

Beirne, editor and publisher of the Virginian Review, dies at 67

cially VPA’s history, showed up at headquarters in the form of pictures, books and memorabilia on a regular schedule. “It is impossible to think of VPA without also thinking of the Beirne family and all the contributions they have made going back to 1883.” Beirne’s wife, Mary Anne, is the Virginian Review’s business manager and will take over her husband’s former duties and become the paper’s publisher. “Most people have said, ‘We’re going to miss him because he did so much for this community,’” Mary Anne Beirne told The Roanoke Times. Horton Beirne was just as involved in the community as he was the newspaper industry. He received the Jackson River Technical Center’s Switzer Award in 1999 for support of vocational and technical education in the Highlands. He was a

recipient of the Highlands Community Services Board Award for support and service in the community on behalf of those with mental illnesses and disabilities. In 2010, he received the Chancellor Award for Leadership in Philanthropy from the Virginia Community College System, as well as the Arts Legacy Award from the Alleghany Highlands Art Council. The Virginian Review celebrated its centennial anniversary in August with a special supplement that included a history of the paper, photos of the staff and reflections by former staffers. “As a new generation seeks to define the role of community journalism in a vastly changed environment, the principles espoused and practiced over a lifetime by Horton Beirne are an awfully good starting point,” Edwards said.

2015 SESSION INTRODUCED 15103563D 1 2 3 4

2/4/15 19:35

Virginia’s Press • Spring 2015

Photo By Gavin Dressler/Virginian Review.

5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44

SENATE JOINT RESOLUTION NO. 326 Offered February 4, 2015 Celebrating the life of Horton Penrose Beirne. –––––––––– Patrons––Deeds; Delegate: Austin –––––––––– WHEREAS, Horton Penrose Beirne of Covington, a newspaper publisher, a supporter of many community and civic organizations, a man of faith, and a devoted husband and father, died on January 10, 2015; and WHEREAS, Horton Beirne was the fourth generation of his family to run a newspaper; in the 19th century, his great-grandfather owned The State newspaper in Richmond, and his grandfather and father preceded him as publishers of what today is called Virginian Review in Covington; and WHEREAS, one of Horton Beirne's earliest childhood memories was accompanying his father to work; while his father conducted business, he picked up lead slugs from the floor of the printing press to be melted down and reused in the printing process; he started working in the newsroom when he was 15; and WHEREAS, Horton Beirne attended public schools in Covington and received his diploma from Alleghany County High School; while earning a bachelor's degree from Virginia Commonwealth University, he served as a photographer and editor of the university newspaper; and WHEREAS, Horton Beirne spent his entire career in journalism; he worked for the Richmond Times-Dispatch for three years before returning to Covington in 1972 as production manager of the Covington Virginian; he was named the newspaper's editor in 1974; and WHEREAS, under Horton Beirne's direction, the newspaper merged with the Clifton Forge Daily Review in 1988 and was renamed the Virginian Review; when his father died in 1992, Horton Beirne became publisher of the local newspaper; and WHEREAS, the Virginia Press Association recognized Horton Beirne over the years with awards for columns, feature articles, and editorials he wrote, and for editing; he was president of the press association and served on the board; and WHEREAS, Horton Beirne was a member of many civic organizations, including the Alleghany Historical Society, Alleghany Highlands Economic Development Corporation, Covington-Hot Springs Rotary Club, Alleghany Highlands Christmas Mother program, and many other groups interested in the betterment of the community and preserving the rich history of the Alleghany Highlands; and WHEREAS, Horton Beirne was a member of Emmanuel Episcopal Church and was deeply involved in its ministry; he served as a member of the vestry, was church treasurer for 25 years, Bible class teacher, and was an usher, lay reader, and member of the choir; and WHEREAS, in addition to Mary Ann, his wife of 38 years, Horton Beirne will be greatly missed and fondly remembered by his children, Joy, Elizabeth, and Horton, and their families; and by many other family members and friends; now, therefore, be it RESOLVED by the Senate, the House of Delegates concurring, That the General Assembly hereby note with great sadness the loss of Horton Penrose Beirne of Covington, a newspaper publisher, a supporter of many community and civic organizations, a man of faith, and a devoted husband and father; and, be it RESOLVED FURTHER, That the Clerk of the Senate prepare a copy of this resolution for presentation to the family of Horton Penrose Beirne as an expression of the General Assembly's respect for his memory.

SJ326

Virginian Review publisher Horton Beirne, center, stands with his wife, Mary Anne, left, and daughter, Elizabeth Beirne, at the 2013 Virginia Press Association annual 10 awards banquet.

Third generation family members of the founding family of the Virginian Review currently manage the newspaper, which turned 100 years old on Aug. 10, 2014. They posed for a photograph in the paper's mini-museum at the office on Maple Avenue in Covington. From left, Coite Beirne, Mary Ann Beirne and Horton Beirne. Coite and Horton are grandsons of the founder and Mary Ann is Horton's wife. Also in the picture is an Associated Press printer used in the newsroom until replaced by computers. In the center is one of the first computers that replaced typewriters for reporters in 1973.

INTRODUCED

For Horton P. Beirne, the newspaper business was more than just a career. It was his family, his life. He was the fourth generation of the Beirne family to work in Virginia newspapers and the third generation to run the Virginian Review in Covington – his legacy forever linked to the state’s newspaper industry. During a 2013 interview, Beirne reflected that many of his earliest memories involved the newspaper. His first being the flatbed press used to print the paper each day from 1928 to 1951. When he was five, he accompanied his father to the newspaper and passed the time by picking up lead slugs – pieces of metal type from old linotype machines – to be melted and reused. Beirne’s love for the newsroom stemmed from a stint in news as a high school student. “Every day was different. The different people that you meet; different situations you come up on. It’s fascinating. No day has been the same,” he said in 2013. Beirne, the longtime editor and publisher of the Virginian Review, died Jan. 10 at the age of 67. “Horton Beirne epitomized the very best in community journalism. He loved a good story, and could be a fierce editorialist, but his news coverage and his opinions were always tempered by his concern for what was best for his beloved Covington and Alleghany County,” said John Edwards, publisher and editor of The Smithfield Times and a longtime friend of Beirne’s. A native of the Alleghany Highlands, Beirne’s first newspaper job was delivering the daily newspaper as a 9-year-old. He received a bachelor’s degree in journalism from Virginia Commonwealth University in 1969 and then joined the staff of the Richmond Times-Dispatch as a reporter and bureau chief in the paper’s Northern Neck office in Warsaw. He returning to Covington in 1972 as the production manager of the Covington Virginian, founded by his grandfather Maj. Richard F. Beirne Jr. on Aug. 10, 1914 to share news of World War I more frequently with the residents of Covington and surrounding communities. In 1974, he was named editor of the publication. The paper was renamed the Virginian Review on Jan. 1, 1989 after merging with the Clifton Forge Daily Review. Horton Beirne was named the paper’s publisher in 1992 following the death of his father, Richard F. Beirne III. Horton Beirne received several first, second and third place state writing awards from the Virginia Press Association including, column writing; editorial writing; feature writing and special section editing. His contributions to VPA extend beyond the awards he won during the annual contest. He served as the association’s president in 1987-88 – becoming the fourth member of his family to do so. His great-grandfather, Richard F. Beirne, owner and editor of The State newspaper in Richmond in the 1880s and 1890s, was VPA’s second-ever president in 1883. Horton Beirne went on to serve two stints on the VPA board, when in 2000 he became the first past-president to return to service. His service on the VPA board totaled 18 years. “He was supportive of the programs and projects and quick to point out concerns, when it really mattered,” said VPA Executive Director Ginger Stanley. “His love of history, espe-

2015 Legislative Review

Highlights of key bills of interest are listed here: Freedom of Information Act Record and Meeting Exemptions HB 1418 (Del. R. Lee Ware, R-Powhatan) would have added a record exemption for papers, transcripts, opinion and reports involving the Criminal Injuries Compensation Fund for disclosure. The exemption did not apply to the amount of the award and non-identifying information about the claimant or victim. It passed the House of Delegates, but was left in Senate Courts of Justice committee. VPA opposed the bill. HB 1618 (Del. Edward T. Scott, R-Culpeper) creates an open meeting exemption for those meetings of a Resource Management Plan Technical Review Committee; a Soil and Water Conservation District Board; a review committee of the Department of Conservation and Recreation; or the Virginia Soil and Water Conservation Board when such body discusses or considers records currently excluded from FOIA. VPA worked with legislators to amend this bill and conform it to similar exemptions. Passed both the House of Delegates and the Senate. HB 1633 (Del. C. Todd Gilbert, R-Shenandoah) and SB 968 (Sen. Frank M. Ruff Jr., R-Clarksville) clarify that records of certain health care committees and entities, to the extent that they reveal information that may be withheld from discovery as privileged communications, are exempt from disclosure under FOIA. This bill has been before the FOIA

Rewards disbursed to VPS advertising network members Network rewards checks for calendar year 2014 have been mailed to each publication that participated in either the classified (SCAN) or 2x2 advertising networks last year. A total of $82,926 was divided among the participating members – publications that participated in the classified network received $487.33 and publications that participated in the 2x2 network received $410.44. If you are not participating in the network reward programs and would like to begin in March, or if you are only participating in one network and would like to participate in both, please contact Adriane Long, VPS networks coordinator, at (804) 521-7585 or adrianel@vpa.net.

Council for approval. VPA worked with the University of Virginia prior to the GA session to amend the language. Both bills passed the House and the Senate. HB 1696 (Del. Richard P. Bell, R-Staunton) and SB 1166 (Sen. Emmett W. Hanger Jr., RAugusta) would have made a public service corporation subject to FOIA’s public records provisions with respect to any project or activity for which it may exercise the power of eminent domain. HB 1696 was tabled by the House Commerce and Labor committee. SB 1166 was passed by indefinitely by Senate Commerce and Labor. VPA supported these bills. HB 1722 (Del. David I. Ramadan, R-Loudoun) and SB 893 (Sen. J. Chapman Petersen, D-Fairfax) would have eliminated the working papers and correspondence record exemption for the president or other chief executive officers of any public institution of higher education in Virginia. Both bills were referred to the FOIA Council for further study. VPA supported these bills. HB 1805 (Del. Joseph C. Lindsey, D-Norfolk) would have created the Veteran Entrepreneurship Grant Fund and Program, and all records related to the fund and the program would have been exempt from mandatory disclosure under FOIA. The bill was approved by House General Laws, but tabled in a House Appropriations subcommittee. VPA opposed this bill. HB 2104 (Del. Christopher K. Peace, RHanover) provides that the record and open meeting exemptions for VCU Medical Center shall also apply when the records are in possession of Virginia Commonwealth University or its Board of Visitors. Passed the House of Delegates and the Senate. This bill was presented to the FOIA Council prior to the 2015 session and VPA did not oppose. SB 969 (Sen. Frank M. Ruff, Jr., R-Clarksville) clarifies that a gathering or attendance of two or more members of a public body, where the transaction of public business is not discussed, does not constitute a public meeting under FOIA. The language is moved from one section of the code to another. Bill passed the Senate and the House of Delegates. SB 1109 (Sen. Richard H. Stuart, R-Montross) expands the FOIA open meeting exemption for the discussion of specific cybersecurity threats or vulnerabilities. Bill passed the Senate and House of Delegates. VPA did not oppose this bill. SB 1129 (Sen. Richard H. Stuart, R-Montross) expands the FOIA records exemption to include specific cybersecurity vulnerabilities or security plans and measures of an entity, building structure, information technology system or software program. Bill passed the Senate and the House of Delegates. VPA did not oppose this bill. SB 1402 (Sen. John A Cosgrove, R-Chespeake) would have allowed public bodies to convene closed session to discuss criminal street gang-related activities. Passed the Senate, but was defeated by House General Laws Subcommittee #2 and will be sent to the FOIA study. VPA asked for this bill to be sent to the study. Freedom of Information Act Enforcement HB 1646 (Del. Brenda L. Pogge, R-Norge) would have provided that during an enforcement action, if the court finds the public body violated certain meeting notice requirements, the court may invalidate any action taken by the board during that meeting. Left in House General Laws and will be referred to the FOIA Council for study.

HB 2223 (Del. Rick L. Morris, R-Carrollton) would have provided that in addition to the civil enforcement provisions of FOIA, any officer, employee or member of a public body who deliberately violated FOIA is guilty of a Class 1 misdemeanor. Bill passed the House of Delegates, but was defeated by Senate General Laws and Technology. It will be sent to the FOIA Council for study. VPA supported sending this bill to the study. Freedom of Information Education HB 1962 (R. Steven Landes, R-Augusta) would have added additional topics, including FOIA, to the professional development activities required by local school board members. The bill passed the House of Delegates, but was defeated in the Senate Committee on Education and Health. VPA supported this bill. State Corporation Commission Records HB 2013 (Del. Scott A. Surovell, D-Fairfax) would have expanded the scope of what constitutes administrative records of the State Corporation Commission to include matters relating to comments the SCC or its staff files with federal or state agencies or other governmental bodies that relate to federal or state policy proposals, rules, orders, or regulations. Bill was tabled in House Commerce and Labor. Defamation HB 1635 (David B. Albo, R-Fairfax) would have increased from one to two years the time within which a person should bring a defamation lawsuit. The bill further provides that, in cases where the defamation occurred via the

Internet, where the identity of the party against whom the action is being brought is unknown, the statute of limitations shall be tolled against an unknown defendant, on motion for good cause, any time after the case is filed. The bill was amended to remove increase of the statute of limitations. VPA opposed the increase from one year to two. Passed the House of Delegates and the Senate. Timeshare Foreclosure Public Notices HB 1794 (Del. Barry D. Knight, R-Virginia Beach) and SB 1015 (Sen. John A. Cosgrove, RChesapeake) allows the optional streamlined advertisement of a timeshare property being foreclosed on to be used in an advertisement of foreclosure sale. The advertisement must include a website where more complete information and documentation can be found. Both bills passed the House of Delegates and the Senate. These bills conform to the same language for all timeshares. Civil Penalty – Dissemination of Criminal History HB 1764 (Del. G. Manoli Loupassi, R-Richmond) would have created a civil action for any person who disseminates, publishes or causes to be disseminated or published a person’s criminal history more than 120 days after State Police confirmation that the person charged or arrested that such information has been expunged. The bill was amended with this language stricken by Senate Courts of Justice. The House of Delegates and the Senate passed the bill. VPA opposed the bill as it was initially filed.

Serving the Commonwealth

Named by the Princeton Review: “Best Colleges and Universities in the Southeast” “Top 75 Public Best Value Colleges in the U.S.”

For over 100 years, Radford University has served the Commonwealth of Virginia as a solid foundation for learning and growth. Offering 67 undergraduate, 21 master’s and three doctoral programs, our student-focused environment offers a low student/faculty ratio, undergraduate research opportunities and ﬂexible online learning.

“Best 296 Business Schools”

And, to provide our students with an innovative learning environment, we have invested more than $330 million since 2005 in new construction and renovations for state-of-the-art academic and student activity buildings on our 204-acre campus.

www.radford.edu

Virginia’s Press • Spring 2015

During the 2015 General Assembly session, the Virginia Press Association faced a variety of bills that would have impacted the newspaper industry. Lobbying efforts by the association and newspaper leaders shot down four bills that would have made the publication of public notices in newspapers discretionary. For a full recap of these bills and SB 1393, which sought to add secrecy to the drugs used in lethal injection executions, see Page 1 of this edition. Many legislators filed bills to add exemptions to the Virginia Freedom of Information Act, despite an ongoing three-year study of FOIA by the Freedom of Information Advisory Council. During testimony before various committees, VPA requested that bills proposing new FOIA exemptions be sent to the study. All 2015 bills monitored by VPA are included on the online legislative charts at www. vpa.net.

Resolutions 2015 SESSION

2015 SESSION

15104657D 1 HOUSE RESOLUTION NO. 233 2 Offered February 6, 2015 3 Celebrating the life of Carol Capó. 4 –––––––––– Patrons––Yancey and BaCote 5 –––––––––– 6 WHEREAS, Carol Capó of Hampton, a former opinion editor for the Daily Press newspaper, a 7 passionate advocate for the value that public art brings to cities, a former grant writer and consultant, an 8 active community volunteer, and a devoted wife and mother, died on January 29, 2015; and 9 WHEREAS, Carol Capó was born in Buckhannon, West Virginia, and attended The College of 10 William and Mary, where she earned a bachelor's degree and two master's degrees; and 11 WHEREAS, earlier in her career, Carol Capó had served as director for grants and research at The 12 Mariners' Museum and Park, and she also had worked as a freelance grant writer and was a consultant 13 to educators; and 14 WHEREAS, for 10 years, Carol Capó was a member of the editorial staff of the Daily Press in 15 Newport News, eventually becoming opinion editor; she possessed a sharp wit, noble heart, and fearless 16 courage in writing about controversial and important issues; and 17 WHEREAS, in her newspaper work, Carol Capó was known as a fact-finding journalist who was 18 greatly admired for her skill at clearly defining the essence of issues or situations, and her objective 19 reporting; and 20 WHEREAS, Carol Capó left the newspaper business to follow her passion––a love of art–– and she 21 worked to encourage communities to invest in public art; she spent 10 years as executive director of the 22 Newport News Public Art Foundation; and 23 WHEREAS, during Carol Capó's tenure with the public art foundation, many pieces of sculpture 24 were installed in Newport News, including "Handshake," a prominent cast aluminum work that is 25 situated in a traffic circle in the busy Oyster Point business district; and 26 WHEREAS, Carol Capó was an advocate for the civic value of art in urban places; she 27 wholeheartedly believed that public art made a city an attractive and appealing place, providing beauty 28 and joy––and perhaps moments of perplexity and deep contemplation––to residents and visitors; and 29 WHEREAS, many organizations benefited from Carol Capó's involvement, including the altar guild 30 of St. Andrew's Episcopal Church and the Junior League of Hampton Roads, where she was a sustaining 31 member; she also served on several boards related to education and the arts; and 32 WHEREAS, Carol Capó, who was predeceased by her husband, Stephen, will be greatly missed and 33 fondly remembered by her daughter, Katherine, and by many other family members and friends; now, 34 therefore, be it 35 RESOLVED, That the House of Delegates hereby note with great sadness the loss of Carol Capó of 36 Hampton, who was a former opinion editor for the Daily Press newspaper, a passionate advocate for the 37 value that public art brings to cities, a former grant writer and consultant, an active community 38 volunteer, and a devoted wife and mother; and, be it 39 RESOLVED FURTHER, That the Clerk of the House of Delegates prepare a copy of this resolution 40 for presentation to the family of Carol Capó as an expression of the House of Delegates' respect for her 41 memory.

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15104666D 1 HOUSE JOINT RESOLUTION NO. 807 2 Offered February 12, 2015 3 Commending Ginny Wray. 4 –––––––––– Patrons––Adams, Marshall, D.W. and Poindexter; Senator: Stanley 5 –––––––––– 6 WHEREAS, Ginny Wray, a dedicated and distinguished editor of the Martinsville Bulletin, whose 7 work was marked by responsibility and objectivity as she ably served readers in Martinsville and Henry 8 County, retired in January 2015; and 9 WHEREAS, in 1974, Ginny Wray began working for the Martinsville Bulletin as editor of the 10 Accent section, and approximately one year later, she moved to the news desk; she was named 11 managing editor in 1987 and later was promoted to editor; and 12 WHEREAS, for Ginny Wray, covering Martinsville and Henry County was a never-ending source of 13 news; global economic changes often affected businesses in the area and their employees; she covered 14 laid off or displaced workers as they fought for benefits and searched for work in an uncertain future; 15 and 16 WHEREAS, local events common to all small communities also were part of the area's daily news; 17 as a reporter, Ginny Wray was known for her incisive questions, and she focused on maintaining 18 neutrality in her writing, setting high standards for herself and her staff; and 19 WHEREAS, as editor, Ginny Wray garnered much affection and respect from her employees; she 20 was a mentor whose energy and creativity helped motivate the newsroom staff as they focused on the 21 work needed to produce a daily paper, and the stories to come; and 22 WHEREAS, early in her tenure at the Martinsville Bulletin, Ginny Wray married Mike Wray, a 23 photographer for the daily paper, and the couple worked for the newspaper for the rest of their careers; 24 they frequently were awakened at odd hours to cover breaking news stories; and 25 WHEREAS, Ginny Wray helped guide the Martinsville Bulletin during a period of massive change in 26 the newspaper industry; she also helped oversee several redesigns of the publication and played a key 27 role in developing the newspaper's website; and 28 WHEREAS, in her years in the newsroom, Ginny Wray worked hard to ensure that she and the staff 29 met the deadlines necessary to put out a daily paper; the work was demanding but rewarding, as was the 30 camaraderie she found among her fellow employees; now, therefore, be it 31 RESOLVED by the House of Delegates, the Senate concurring, That the General Assembly hereby 32 commend Ginny Wray on the occasion of her retirement in 2015 as a dedicated and distinguished editor 33 of the Martinsville Bulletin, whose work was marked by responsibility and objectivity as she ably served 34 readers in Martinsville and Henry County; and, be it 35 RESOLVED FURTHER, That the Clerk of the House of Delegates prepare a copy of this resolution 36 for presentation to Ginny Wray as an expression of the General Assembly's respect and admiration for 37 her accomplishments and dedication to journalism and to the people of Martinsville and Henry County.

15103844D 1 HOUSE JOINT RESOLUTION NO. 684 2 Offered January 19, 2015 3 Celebrating the life of Roy Thomas Stephenson. 4 –––––––––– Patrons––Bell, Richard P. and Landes; Senator: Hanger 5 –––––––––– 6 WHEREAS, Roy Thomas Stephenson, who was managing editor of the Staunton News Leader, 7 former vice mayor of Staunton, a valued civic leader, a veteran of the United States military, and a 8 devoted husband and father, died on November 24, 2014; and 9 WHEREAS, a native of McKinley, Roy Thomas Stephenson, who was known as Tommy, was 10 managing editor of the Staunton News Leader from 1968 to 1992 and trained many journalists; some of 11 them vividly recall––with fondness and respect––his role in shaping their careers, and his sharp eye 12 regarding proper English usage; and 13 WHEREAS, Tommy Stephenson possessed a deep love for the City of Staunton and the surrounding 14 community; he had many friends and often gleaned news stories from meetings he attended or while 15 dining at local restaurants; and 16 WHEREAS, dedicated to the betterment of his community and the nation, Tommy Stephenson served 17 in the United States Air Force; he also was a member and former vice mayor of the Staunton City 18 Council, where he supported programs for young people and senior citizens; and 19 WHEREAS, Tommy Stephenson was a valued member of the Headwaters Soil and Water 20 Conservation District, the Middlebrook Ruritan Club, the Kiwanis Club of Staunton, the 21 Staunton-Augusta-Waynesboro Habitat for Humanity, the Valley Mission, and the America's Birthday 22 Celebration, Inc., committee; and 23 WHEREAS, Tommy Stephenson enjoyed raising cattle at his farm in Augusta County, gardening, 24 and baseball; his friends especially remember his leadership abilities, his kindness, and his inability to 25 say a harsh word about anyone; and 26 WHEREAS, a man of faith, Tommy Stephenson enjoyed fellowship and worship at Redeemer 27 Lutheran Church in McKinley; and 28 WHEREAS, Tommy Stephenson will be greatly missed and fondly remembered by his wife, Wanda; 29 his children, Drew and Gwen, and their families; and by many other family members and friends; now, 30 therefore, be it 31 RESOLVED by the House of Delegates, the Senate concurring, That the General Assembly hereby 32 note with great sadness the loss of Roy Thomas Stephenson of Staunton, who served his nation and the 33 community as an influential newspaper editor, a supporter of many civic and charitable organizations, a 34 military veteran, and a devoted husband and father; and, be it 35 RESOLVED FURTHER, That the Clerk of the House of Delegates prepare a copy of this resolution 36 for presentation to the family of Roy Thomas Stephenson as an expression of the General Assembly's 37 respect for his memory.

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2015 SESSION

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Virginia’s Press • Spring 2015

2015 SESSION

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15103760D 1 HOUSE JOINT RESOLUTION NO. 722 2 Offered January 30, 2015 3 Commending the Courier-Record. 4 –––––––––– Patron––Wright; Senator: Ruff 5 –––––––––– 6 WHEREAS, the Courier-Record, a long-standing newspaper in Blackstone, celebrates 125 years of 7 continuous service to the community in 2015; and 8 WHEREAS, founded on October 29, 1890, as the Blackstone Courier, the Courier-Record was 9 originally owned by Sydney P. Epes; and 10 WHEREAS, the Courier-Record was originally located on East Broad Street in Blackstone, until the 11 building was destroyed by fire in 1928; the newspaper was reestablished as Nottoway Publishing 12 Company shortly thereafter; and 13 WHEREAS, in 1930, W. C. Coleburn became editor and manager of the Courier-Record; he helped 14 acquire the Nottoway Record in 1931, which gave the paper its name, and established the 15 Courier-Record Five-County Fair, which was one of the largest fairs in the Commonwealth at the time; 16 and 17 WHEREAS, W. C. Coleburn purchased the Courier-Record in 1943, and the newspaper has been 18 owned and operated by the Coleburn family since that time; the paper flourished during World War II 19 with the establishment of what is now Fort Pickett near Blackstone; and 20 WHEREAS, in the 1950s, the Courier-Record continued to grow in size and circulation; it become 21 known as an industry leader in typography and won numerous awards from the Virginia Press 22 Association; and 23 WHEREAS, in 1972, the Courier-Record moved to a new location on South Main Street; the 24 newspaper moved to its current location on West Maple Street in 1999; and 25 WHEREAS, at a time when many newspapers and print publications are struggling, the 26 Courier-Record has expanded and increased circulation by offering special products, including a popular 27 digital edition; the newspaper is respected for its commitment to fair, hard-hitting journalism and efforts 28 to promote transparency in government; and 29 WHEREAS, the most recent editors of the Courier-Record have been civic-minded leaders in the 30 community, with W. C. Coleburn and James D. Coleburn serving on the Nottoway County Board of 31 Supervisors; current editor William D. Coleburn serves as the Mayor of the Town of Blackstone; now, 32 therefore, be it 33 RESOLVED by the House of Delegates, the Senate concurring, That the General Assembly hereby 34 commend the Courier-Record on the occasion of its 125th anniversary; and, be it 35 RESOLVED FURTHER, That the Clerk of the House of Delegates prepare a copy of this resolution 36 for presentation to the Courier-Record as an expression of the General Assembly's admiration for the 37 newspaper's proud tradition of service to the residents of Blackstone and surrounding communities.

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2015 SESSION

15105085D 1 HOUSE JOINT RESOLUTION NO. 951 2 Offered February 23, 2015 3 Celebrating the life of Baylies Brewster. 4 –––––––––– Patrons––Carr, Cole, Futrell, Hope, Keam, Kory, Landes, McClellan, McQuinn, Minchew, Plum, Rasoul, Simon, Spruill, Villanueva and Ware; Senators: Barker, Ebbin, Edwards and Saslaw 5 –––––––––– 6 WHEREAS, Baylies Brewster of Norfolk, who worked for Style Weekly in Richmond and the 7 Virginian-Pilot newspaper in Norfolk, former dean of students at Hollins College who was a mentor to 8 many alumnae, a woman of faith, and a devoted mother and grandmother, died on February 1, 2015; 9 and 10 WHEREAS, in 1957, Baylies Brewster graduated from Hollins College, now known as Hollins 11 University; she was active in many areas of college life––a member of two sports teams, president of 12 the first Hollins Abroad group, and president of the Student Government Association in her senior year; 13 and 14 WHEREAS, Baylies Brewster returned to work for Hollins College in 1969 as associate dean of 15 students and later became dean of students; she was well-regarded by students and staff for her 16 dedication to promoting what was best for the students and the school; and 17 WHEREAS, an effective administrator and mentor, Baylies Brewster developed many student 18 services and activities programs, especially the highly regarded Hollins Outdoor Program; a lecture fund 19 was established in her name in honor of her many contributions to Hollins College; and 20 WHEREAS, Baylies Brewster left her position at her alma mater in 1984 to pursue a master's degree 21 from Simmons College; she then worked for Style Weekly in Richmond and the Virginian-Pilot 22 newspaper in Norfolk; and 23 WHEREAS, after retiring in 2005, Baylies Brewster became involved in many areas of community 24 life; she enjoyed worship and fellowship at Christ and St. Luke's Episcopal Church, where she served on 25 the church vestry and was a Stephen's Minister; and 26 WHEREAS, Baylies Brewster also looked forward to being with friends at her Thursday morning 27 church group and at monthly book club gatherings; she very much enjoyed walks to the gym and was 28 devoted to her two dachshunds; and 29 WHEREAS, Baylies Brewster will be greatly missed and fondly remembered by many family 30 members and friends; now, therefore, be it 31 RESOLVED by the House of Delegates, the Senate concurring, That the General Assembly hereby 32 note with great sadness the loss of Baylies Brewster of Norfolk, who worked for Style Weekly and the 33 Virginian-Pilot newspaper, former dean of students at Hollins College and a mentor for many alumnae, 34 a woman of faith, and a devoted mother and grandmother; and, be it 35 RESOLVED FURTHER, That the Clerk of the House of Delegates prepare a copy of this resolution 36 for presentation to the family of Baylies Brewster as an expression of the General Assembly's respect 37 for her memory.

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15101542D 1 SENATE JOINT RESOLUTION NO. 251 2 Offered January 14, 2015 3 Prefiled January 12, 2015 4 Celebrating the life of Roy Thomas Stephenson. 5 –––––––––– Patrons––Hanger and Deeds; Delegate: Landes 6 –––––––––– 7 WHEREAS, Roy Thomas Stephenson who was managing editor of the Staunton News Leader, 8 former vice mayor of Staunton, a valued civic leader, a veteran of the United States military, and a 9 devoted husband and father, died on November 24, 2014; and 10 WHEREAS, a native of McKinley, Roy Thomas Stephenson, who was known as Tommy, was 11 managing editor of the Staunton News Leader from 1968 to 1992 and trained many journalists; some of 12 them vividly recall––with fondness and respect––his role in shaping their careers, and his sharp eye 13 regarding proper English usage; and 14 WHEREAS, Tommy Stephenson possessed a deep love for the city of Staunton and the surrounding 15 community; he had many friends and often gleaned news stories from meetings he attended or while 16 dining at local restaurants; and 17 WHEREAS, dedicated to the betterment of his community and the nation, Tommy Stephenson served 18 in the United States Air Force; he was a member and former vice mayor of the Staunton City Council, 19 where he supported programs for young people and senior citizens; and 20 WHEREAS, Tommy Stephenson was a valued member of the Headwaters Soil and Water 21 Conservation District, the Middlebrook Ruritan Club, the Kiwanis Club of Staunton, the 22 Staunton-Augusta-Waynesboro Habitat for Humanity, the Valley Mission, and the America's Birthday 23 Celebration, Inc., committee; and 24 WHEREAS, Tommy Stephenson enjoyed raising cattle at his farm in Augusta County, gardening, 25 and baseball; his friends especially remember his leadership abilities, his kindness, and his inability to 26 say a harsh word about anyone; and 27 WHEREAS, a man of faith, Tommy Stephenson enjoyed fellowship and worship at Redeemer 28 Lutheran Church in McKinley; and 29 WHEREAS, Tommy Stephenson will be greatly missed and fondly remembered by his wife, Wanda; 30 his children, Drew and Gwen, and their families; and by many other family members and friends; now, 31 therefore, be it 32 RESOLVED by the Senate, the House of Delegates concurring, That the General Assembly hereby 33 note with great sadness the loss of Roy Thomas Stephenson of Staunton, who served his nation and the 34 community as an influential newspaper editor, a supporter of many civic and charitable organizations, a 35 military veteran, and a devoted husband and father; and, be it 36 RESOLVED FURTHER, That the Clerk of the Senate prepare a copy of this resolution for 37 presentation to the family of Roy Thomas Stephenson as an expression of the General Assembly's 38 respect for his memory.

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15104660D 1 HOUSE JOINT RESOLUTION NO. 806 2 Offered February 12, 2015 3 Commending Mike Wray. 4 –––––––––– Patrons––Adams, Marshall, D.W. and Poindexter; Senator: Stanley 5 –––––––––– 6 WHEREAS, Mike Wray, an outstanding photographer for the Martinsville Bulletin, who has captured 7 thousands of images of the people, places, and events in Martinsville and Henry County, retired in 8 January 2015 after more than 46 years with the newspaper; and 9 WHEREAS, Mike Wray began working for the Martinsville Bulletin in 1968, becoming a full-time 10 photographer in 1971; he was known for his almost ubiquitous presence around Martinsville and Henry 11 County, photographing events large and small; and 12 WHEREAS, during his long career at the Martinsville newspaper, Mike Wray covered almost 13 everything that comprises small town and rural life––high school and community sports, politics and 14 government, social and community events, and the changing economy as established industries closed 15 and new economic forces emerged; and 16 WHEREAS, Mike Wray's photographs for news, features, and sports articles displayed his uncanny 17 eye for memorable images that themselves told a story; he also got to know many residents of the area 18 as he photographed events throughout the region; and 19 WHEREAS, for Mike Wray, the biggest change he faced in his career was the switch from film 20 photography and darkrooms to digital images, and even though he has taken thousands of images over 21 the years, he does not have a favorite, insisting that the next photograph will always be his top choice; 22 and 23 WHEREAS, as part of his adherence to high professional standards, Mike Wray readily responded at 24 all hours to breaking news events; the work, while demanding at times, was full of rewards, especially 25 the teamwork he enjoyed with fellow members of the newspaper staff; and 26 WHEREAS, Mike Wray retired at the same time as his wife, Ginny, who was editor of the 27 Martinsville Bulletin; they both were leaders in the community for their unassuming but strong 28 dedication to reporting and photographing the news in Martinsville and Henry County; now, therefore, 29 be it 30 RESOLVED by the House of Delegates, the Senate concurring, That the General Assembly hereby 31 commend Mike Wray on the occasion of his retirement and for being an outstanding photographer for 32 the Martinsville Bulletin, who captured thousands of images of the people, places, and events in 33 Martinsville and Henry County; and, be it 34 RESOLVED FURTHER, That the Clerk of the House of Delegates prepare a copy of this resolution 35 for presentation to Mike Wray as an expression of the General Assembly's respect and admiration for 36 his dedication to his community and his many accomplishments as he documented in photographs the 37 people and places of Martinsville and Henry County.

By John Foust Raleigh, NC I was talking to Nick, a long-time ad manager, about the nature of selling. “I agree with the theory that there are two types, transactional and relational,” he said. “As consumers, we have become increasingly transactional. We go to the store, pick out a product, take it to the register, pay for it and take it home - even if the clerk at the register doesn’t bother to say ‘hello.’ Or we shop online, find something of interest, compare prices, click ‘buy’ and wait for delivery.” Nick explained that organizations that rely on sales - including newspapers - measure success in terms of transactions. How many ads are in the latest edition? How much revenue will those ads produce? “It’s tempting to see all sales as transactional,” Nick said, “but that would be a huge mistake. The challenge is to be relational in a transactional world. That’s why customer loyalty, which is long term, is more valuable than customer satisfaction, which is sometimes based on single buying experiences. “It starts with rapport,” Nick said. “I encourage our sales team to find common ground and build from there. Along the way, clients learn that our folks have some marketing savvy. That gives us credibility and makes selling a lot easier.” To expand on Nick’s observations: 1. Individual transactions don’t necessarily lead to good relationships. When sales people treat their advertising product as a commodity, they encourage prospects and customers to see them as anonymous people at the cash register. There›s no connection. That often

leads to churn - advertisers who jump ship if their ads don›t work right away. 2. Good relationships can lead to more transactions. A smart sales person looks beyond the immediate gratification of today›s sale. He or she works to build rapport and turn that transactional advertiser into a marketing partner. 3. Leadership is relational. In many organizations, a sales person who consistently has good numbers is likely to be promoted to sales management. If his or her company has a transactional sales culture, the new manager will be poorly prepared for a management position. The duties of leading a team are relational, not transactional. 4. Individual ad sales are transactional. Think of a vending machine. Insert money into the coin slot and get an ad. It’s difficult to go any further than that, when sales people present themselves and are seen as - order takers who sell one ad at a time. 5. Ad campaigns are relational. Properly executed, an ad campaign requires consistent contact between sales person and client. From planning to execution to periodic tweaks, there are plenty of opportunities to build strong relationships. 6. Don’t forget your clients’ relationships with consumers. On a broader scale, strong ad campaigns create relationships between advertisers and their audiences. Think of the number of times you have been drawn to certain stores or brand names because you felt connected to them. That emotional attachment is a major factor in brand identity. And that kind of campaign success can lead to - surprise! - more advertising dollars for your newspaper. (c) Copyright 2015 by John Foust. All rights reserved. John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time and get quick results from in-house training. E-mail for information: john@johnfoust. com.

Virginia’s Press • Spring 2015

Transactional vs. Relational Sales

2015 SESSION

ALL ABOUT MEDIA Jamila Khalil, former publisher of the Cass County Star-Gazette in Beardstown, Ill., has joined The Progress-Index in Petersburg as its advertising director. Katy B. Evans, a reporter with The Daily Progress in Charlottesville, joined the Richmond Times-Dispatch to cover Richmond’s City Hall. Graham Moomaw, who covered Richmond’s City Hall for the Richmond TimesDispatch, will work as a Richmond region investigative reporter for the publication. Jerome “Romey” Johnson, a Covington

native and a former employee of the Boys’ Home of Virginia, was named local news editor of the Virginian Review. P.E. Marshall, a 33-year veteran of the Federal Bureau of Investigations, was named a staff writer at the Virginian Review. Wynonna Kirk, who served more than 41 years as the executive assistant to the publisher of The Winchester Star, retired on Dec. 24. Lee Wolverton, former editor of The Daily Progress in Charlottesville, was named managing editor of The Roanoke Times.

People, events in the news Daniel Sherrier, editor of The Caroline Progress in Bowling Green, has been named editor of the Herald-Progress in Ashland. Chelyen Davis, assistant editorial page editor of the Free Lance-Star in Fredericksburg, was appointed communications adviser to the Secretariat of Health and Human Resources. Tom Spargur, former general manager and sales manager at the Culpeper Star Exponent, joined the staff at the Culpeper Times as group sales director. Jeremy Glover, a presentation editor with

Six scholarships available for annual Community Journalism Workshop The Community Journalism Workshop, which returns June 18-19 to the Virginia Press Association headquarters, has been described as a boot camp for new reporters that should be mandatory. For the fourth year, VPA will offer six scholarships to reporters from VPA newspapers who wish to attend. The deadline to submit scholarship applications has been extended to May 6. An application and program for CJW can be found online on the professional development page at www.vpa. net. “What I appreciated most about the VPA’s Community Journalism Workshop was an opportunity to take off the daily work blinders and discuss the art of what we do with a group of smart, dedicated journalists,” said Victoria Bourne, a reporter with The Virginian-Pilot in Norfolk who attend last year’s CJW.

The two-day workshop is geared for both new journalists and those wanting a skills refresher. Sessions are led by seasoned instructors: Lou Emerson of FauquierNow.com; Anne Adams of The Recorder in Monterey; Jeff Lester of The Coalfield Progress in Norton; Katrice Hardy of The VirginianPilot; and Robyn Sidersky of The Free Lance-Star in Fredericksburg. Topics include interviewing skills, a seminar on mobile journalism, how to use the Freedom of Information Act, maintaining a beat and how to choose the best storytelling tool. The cost for this workshop is $99 for VPA members and $250 for non-members. Price includes dinner on Thursday, lunch on Friday and a take-home toolbox. Overnight accommodations, including breakfast, are available at the Comfort Suites of Innsbrook at a special rate of $84.

Four public notice bills defeated

Virginia’s Press • Spring 2015

Continued from page 1

Bell was seeking to give localities the option of publishing public notices in a newspaper of general circulation, the locality’s website, on any public access channel operated by the locality, using any automated voice or text alert systems used by the locality, or posting at the local public library. Krupicka said he has seen a lot of different approaches to public notices and “I feel like this is one that starts making sense.” Matt Paxton, publisher of The News-Gazette in Lexington, and Lawrence McConnell, executive editor of The Roanoke Times, spoke against the bills. “Newspapers are the gold standard,” Paxton said. “Newspapers are accessible, they are available to anybody.” Del. Rick Morris, R-Carollton, said he changed his opinion on the bill following an incident in Isle of Wight County. The county stopped publishing legal notices in the weekly Smithfield Times and The Tidewater News and instead published them in another newspaper. “It was a real outcry in the community,” said Morris, who voted in favor of Head’s bill during the 2014 session. “It would lead a person to believe they wanted less people to see the

notices. Maybe it’s not; maybe it is, but it makes me skeptical. “The local government would absolutely control the information. It’s on their website, then they are responsible for disseminating it. When we have problems with local government, even answering a FOIA request, I am additionally skeptical about them being 100 percent owner of the information.” Joining VPA at the hearing were: Matt Paxton, The News-Gazette, Lexington Stefan Babich, The Roanoke Times Lawrence McConnell, The Roanoke Times Jason McBride, The News & Advance, Lynchburg Alton Brown, The News & Advance, Lynchburg Steve Kaylor, Danville Register & Bee Jim Maxwell, Bristol Herald Courier Steve Jameson, Bristol Herald Courier Keely Byars, The Daily Progress, Charlottesville Lowell Miller, The Daily Progress, Charlottesville Mary Whelchel, The Roanoke Times Terry Jamerson, The Roanoke Times Thomas A. Silvestri, Richmond Times-Dispatch

The Virginia Press Association Public Notice Task force will meet this month to map out a strategy to keep public notices in newspapers. Once that strategy is developed, VPA Executive Director Ginger Stanley will lead a discussion on it April 17 at 3:15 p.m. during the first day of the association’s annual conference at The Hotel Roanoke. If you have any ideas you’d like to share, contact Jeremy Slayton at jeremys@vpa.net.

the Richmond Times-Dispatch since 2003, was promoted to the publication’s Sunday editor. Cheryl Magazine, who served as the Sunday editor at the Richmond Times-Dispatch for seven years, was named deputy features editor. Bob Flynn, who worked on the Richmond Times-Dispatch sports copy desk for 15 years, was recently promoted to sports deputy editor. Justin Morrison, who formerly designed pages for The Virginian-Pilot in Norfolk, joined the Richmond Times-Dispatch as a presentation editor.

Need an extra directory? Earlier this year, the Virginia Press Association sent members a copy of the 2015 Total Media Directory. In addition to information about VPA members, this expanded directory includes lists of radio and television stations, legislative contacts and college/ university newspapers. An electronic version of the directory has been posted online at www.vpa.net and will be updated on a regular basis throughout the year. Members are asked to keep VPA informed of staff changes, news addresses or other transitions as they occur. If you’d like an additional copy of the directory, you can purchase one for $15. Please contact Janet Madison at janetm@vpa.net or (804) 521-7570.

Newspapers celebrate anniversaries in 2015 Continued from page 4 The Richmond Times-Dispatch traces its beginnings to 1850 with the founding of the Richmond Dispatch by James A. Cowardin. In 1886, Maj. Lewis Ginter founded a rival paper, The Daily Times, and a year later gave it to his friend and attorney Joseph Bryan, beginning the paper’s long association with the Bryan family. In 1890, Bryan changed the newspaper’s name to the Richmond Times. In 1896, Bryan also acquired The Manchester Leader and launched the Evening Leader. In 1903 Bryan came to an agreement with rival paper owner John Williams, owner of the Richmond Dispatch and the Richmond News. They consolidated their morning papers, The Richmond Times and the Richmond Dispatch, into the Richmond TimesDispatch under Bryan’s ownership. They consolidated their afternoon papers into The Richmond News Leader under Williams’ ownership. In 1908 Joseph Bryan purchased The News Leader from Williams. In 1992, the Richmond Times-Dispatch and The Richmond News Leader merged into a single morning publication under the Times-Dispatch name. In 2012, the Times-Dispatch, along with 62 other daily and weekly newspapers, were sold by Media General to World Media Enterprises, a subsidiary of Berkshire Hathaway Inc.

TRAINING PROGRAMS

The Virginia Newspaper Academy at VPA

Save the date and mark your calendars now for these professional development opportunities: Sales Strategy Session With Daniel Grissom Friday, Apr. 17, 2015 9:30 a.m. to 3:30 p.m. The Hotel Roanoke This special session, held in conjunction with the VPA annual conference, will : 1. Help you win more, faster. 2. Workshop will be all meat no fat. 3. We will focus on: • Prospecting excellence. • Sales excellence. • Coaching/leadership excellence. 4. You will learn how to improve sales and coaching performance by 30% in the next 30 days. Cost is $60 (a $20 discount is available for those registered for the conference, paying registration fee). VPA members may send two staffers for the price of one. $120 for non-VPA members. Lunch is on your own. The New Tools And Tech Every Journalist Needs For Accountability Journalism In The Internet Age With Ryan Kellett Thursday, Apr. 30, 2015 9:30 a.m. to 12:30 p.m. VPA Headquarters Finding and reporting important stories on the Internet has never been easier. And yet

doing it well is as hard as it has ever been. This program zeros in on specific tools to help reporters do the work of discovery, reporting, publishing, and distribution. Expect to talk about trends at large, like mobile-first reporting, crowd sourcing, and social mining. Be ready to go hands-on to test the latest apps, some of which borrow heavily from non-journalism industries. Walk away with the ambition to experiment. Cost is $45 VPA members may send two staffers for the price of one. Registration is limited to the first 18 people to register, only a few seats remain available.

Social Media With Bryan DeVasher Thursday, May 21, 2015 1 p.m. to 3:30 p.m. VPA Headquarters Is your news organization getting the most out of social media? It’s not just for breaking news. Learn how to engage your followers, increase your audience and build your brand’s reputation. Cost is $45 for half day or $70 to attend both sessions. Lunch is included and VPA members may send two staffers for the price of one.

Social Media Branding and Monitoring With Jenn Burleson Mackay Thursday, May 21, 2015 10 a.m. to 12 p.m. VPA Headquarters This session would focus on how individuals and newspapers can use social media to establish brand. The goal is to discuss branding strategies, sites that can be used to help you develop a brand, how those sites can be useful for developing your brand. The session could look at: methods for journalists establishing themselves as a brand; methods for newspapers establishing their brand via social media and free tools for monitoring one’s social media status/success.

Sales Conference With Kelly Wirges and Mally Dryden-Mason June 8, 2015 VPA Headquarters This Sales Conference is open for all sales fields: inside/outside, retail, display and classified. Kelly Wirges, founder of ProMax Training and Consulting, Inc., will lead two sessions during the all-day conference. One will focus on being a top performer, rather than average, while the afternoon session will focus on the art of everyday negotiating. Mally Dryden-Mason, fair house training specialist at the Department of Professional and Occupational Regulation, will host a ses-

sion on Virginia’s Fair Housing Law. The cost is $15 for Statewide Classifieds or 2x2 Network members; $70 for VPA members not in the networks and $125 for non-members. Deadline to register is May 25 and lunch is included. Community Journalism Workshop June 18-19, 2015 VPA Headquarters It’s been described as a “boot camp” for new reporters. It’s launched numerous newsroom careers. It’s an effective skills refresher for mid-career reporters. It’s been the foundation for many VPA news contest award winners. The Virginia Press Association is currently accepting scholarship applications for this year’s CJW. The application deadline has been extended until May 6. The cost for the two-day training is $99, which covers dinner Thursday night and lunch on Friday. For more information contact Kim Woodward at (804) 521-7574, kimw@vpa.net or visit the professional development page at www. vpa.net.

:ŽŝŶ ƚŚĞ sŝƌŐŝŶŝĂ WƌĞƐƐ ƐƐŽĐŝĂƟŽŶ Ăƚ ŝƚƐ ĂŶŶƵĂů ǆĞĐƵƟǀĞ DĂŶĂŐĞŵĞŶƚ ZĞƚƌĞĂƚ͕ ŚĞůĚ :ƵůǇ ϭϬͲϭϭ Ăƚ ƚŚĞ ,ŝůƚŽŶ 'ĂƌĚĞŶ /ŶŶ on the Virginia Beach Oceanfront.

WůĞĂƐĞ ƌĞƐĞƌǀĞ ǇŽƵƌ ƌŽŽŵ;ƐͿ ďǇ :ƵŶĞ ϭϬ͘ ZĞƐĞƌǀĂƟŽŶƐ ĂƌĞ ĮƌƐƚͲĐŽŵĞ͕ ĮƌƐƚͲƐĞƌǀĞĚ͕ ƐŽ ďŽŽŬ ĞĂƌůǇ͗ ;ϳϱϳͿ ϮϭϯͲϮϯϯϮͬϭͲϴϬϬͲ,/>dKE^ Ğ ƐƵƌĞ ƚŽ ĂƐŬ ĨŽƌ ƚŚĞ sŝƌŐŝŶŝĂ WƌĞƐƐ ƐƐŽĐŝĂƟŽŶ ŽŶĨĞƌĞŶĐĞ ƌĂƚĞ͊ ƌĞŐŝƐƚƌĂƟŽŶ ĨŽƌŵ ĐĂŶ ďĞ ĨŽƵŶĚ ŽŶůŝŶĞ Ăƚ ǁǁǁ͘ǀƉĂ͘ŶĞƚ͘

&Žƌ ŵŽƌĞ ŝŶĨŽƌŵĂƟŽŶ͕ ĐŽŶƚĂĐƚ <ŝŵ tŽŽĚǁĂƌĚ Ăƚ ;ϴϬϰͿ ϱϮϭͲϳϱϳϰ Žƌ ŬŝŵǁΛǀƉĂ͘ŶĞƚ͘ THE DEADLINE TO REGISTER FOR THE RETREAT AND HOTEL ROOM IS JUNE 10!

Virginia’s Press • Spring 2015

WƌŽŐƌĂŵ ŝŶĐůƵĚĞƐ Ă ĨĂŵŝůǇ ƉŝĐŶŝĐ ĂŶĚ ƌŽƵŶĚƚĂďůĞ ĚŝƐĐƵƐƐŝŽŶƐ ĂďŽƵƚ ƚŚĞ ŶĞǁƐƉĂƉĞƌ ŝŶĚƵƐƚƌǇ͘

CLASSIFIEDS Parts and Maintenance System Representative: This position is responsible for sourcing, ordering and stocking repair and maintenance parts for the Hanover Production facility and other BH Media Group properties as necessary. Utilize CMMS (Computerized Maintenance Management System) software and maintain predetermined inventory levels of necessary parts. This position is the primary system administrator and operator for the CMMS and responsible for oversight, setup, maintenance and implementation for this asset. Duties include: sourcing, ordering and stocking of parts, supplies and janitorial consumables; maintain an adequate on-going inventory of all parts and supplies necessary to successfully operate and maintain production processes and the integrity of our facilities; reconcile orders received with packing or shipping documents and contact appropriate vendors in the event of discrepancies; periodic shipping of parts and/or machinery to vendors or other BH Media properties; primary system administrator and operator of the CMMS. Perform periodic backup and regular database maintenance; create and maintain a system and procedures for the stocking and location of parts and supplies to allow for ease of location by users of the required parts. Work hours are 7 a.m. to 3p.m. Monday through Friday (37.5 hours per week). Required: High School diploma or GED; three years of previous experience in parts and inventory control; ability to effectively utilize technical knowledge demonstrating ability to think in an analytical manner and apply practical skills to maintain or improve the parts department of the

production facility. Knowledge and Experience Preferred: High School diploma and advanced training associated with CMMS and inventory control. While not required, familiarity with high-speed offset printing and mailing processes is beneficial. Must successfully pass a criminal background investigation and drug screen. Our attractive compensation package includes: base salary, comprehensive benefits (medical, dental, vision, life & disability) and 401k with Company match. APPLY ONLINE AT: https://bhmedia.silkroad.com/epostings/ or http://bit.ly/1wI3KKf News Editor: The Mechanicsville Local and The King William Local are looking for a news editor to be responsible for all news content, including covering government meetings, community events and writing feature/enterprise stories. This position is a leader in the community as a key representative of two publications, The Mechanicsville Local and The King William Local. Essential job functions include: reporting, editing, proofreading, taking quality photographs and designing pages. Website responsibilities include updating with breaking news and posting the weekly edition. Social media engagement is a daily function. The News Editor will serve as a back-up to the Managing Editor, and assist the office staff with helping customers either by telephone or walk-in. Required skills, knowledge and abilities: AP Stylebook for writing and editing purposes; InDesign to lay out pages in the production process; and Photoshop to prepare photos for the toning system. Must successfully pass criminal background in-

vestigation and a drug screen. Our attractive compensation package includes: base salary, comprehensive benefits (medical, dental, vision, life & disability) and 401k with Company match. Advertising Sales Assistant: Virginia News Group, based in Leesburg, is seeking a professional individual for a part-time advertising sales assistant for the Loudoun Times-Mirror. Candidate must be detail oriented, organized, motivated, dependable and have superior customer service skills. Newspaper/media experience is a plus. This position is available immediately. To be considered for this position, email resume and references to Shari Keyes at skeyes@ virginianewsgroup.com. No phone calls please. Sales Representative: The Advertising Department at Free Lance-Star Publishing, LLC in historic Fredericksburg, Virginia is seeking a dynamic Sales Representative to join our team. The successful candidate will be an enthusiastic and skilled sales professional with a passion for selling results-driven products to a diverse group of businesses. Minimum of two years sales experience, required. Previous digital sales experience preferred. Must be proficient in Microsoft Office (Word, Excel, PowerPoint), various social media platforms and be able to learn new online programs quickly. Qualified candidates must possess a valid Virginia driverâ&#x20AC;&#x2122;s license, maintain a good driving record and have required motor vehicle insurance. Must have a clear credit report. Our company offers professional challeng-

Lethal injection secrecy bill defeated by House Continued from page 1

Virginiaâ&#x20AC;&#x2122;s Press â&#x20AC;˘ Spring 2015

cedures violate the constitutional protections against cruel and unusual punishment. In Virginia, Del. Scott A. Surovell, DFairfax, filed a FOIA request with the stateâ&#x20AC;&#x2122;s corrections department for records related to drugs, execution protocols and other issues. Surovell said the department denied his request, but a Fairfax County judge ordered the documents released. The department appealed and the state Supreme Court will take up the appeal by June. In February, Floridaâ&#x20AC;&#x2122;s Supreme Court stayed executions over questions about the drugs used inÂ lethal injection executions, including Midazolam. Saslaw has said that the drug cocktail Virginia is looking to procure is the same one used in Florida.Â According to published reports, critics argue that the drug, Midazolam, does not effectively sedate inmates during the execution process and subjects them to pain that violates the U.S. Constitutionâ&#x20AC;&#x2122;s Eighth Amendment ban on cruel and unusual punishment.Â

As the bill made its way through the Senate and then House committees, Saslaw said the bill is needed because of the lack of drugs needed to carry out lethal injection executions due to overseas manufacturers objecting to how their products were being used. He, and other bill supporters, said the provisions to protect the identity of the company compounding the drugs are necessary for safety. Saslaw also said that companies would not make these drugs if the public knew they were doing so. Craig Merritt, an attorney with the Christian & Barton law firm speaking against the bill on behalf of the Virginia Press Association, said that current law already protects the identity of the person who administers the execution. â&#x20AC;&#x153;What this is doing, is placing it on very separate footing from pretty much anything else the Commonwealth or its subdivisions procure,â&#x20AC;? Merritt said. â&#x20AC;&#x153;It puts a blanket over how we get this, what we spend for it, who is providing it. That is a serious concern when it comes to transparency.â&#x20AC;?

es and opportunities, competitive salaries with excellent benefits in a rewarding environment. Qualified candidates may apply online at fredericksburg.com/jobs. Outside Sales: The Progress-Index has an immediate opening for a full time outside sales position. This position involves servicing some established accounts as well as new business development. You will meet with customers to understand their current advertising needs and recommend multimedia solutions. The ideal candidate will be highly motivated to meet their goals and objectives. Candidates must be outgoing, organized, and possess strong communication skills. This position will have a strong emphasis on the development of our digital and print products. Having an understanding of SEO/SEM would be a plus. Self-motivation and exceptional work ethic is required. Dependable transportation is required. E.O.E. The Progress-Index is solid daily newspaper and digital product provider in business since 1865 and is located south of Richmond in a growth area near Fort Lee. We offer a solid base salary plus commission and an excellent benefit package. If you think you have what it takes to work in a creative environment and would enjoy a career in advertising, then you might be our next Multi-Media Sales representative! Submit a resume and salary history to jkhalil@progress-index.com. Reporter: The Star-Tribune, an awardwinning weekly community newspaper in Chatham, Va., has an opening for a full-time newspaper reporter/multimedia journalist.

Responsibilities include general assignment reporting, news and feature writing, photography, page design, special projects, and web. Knowledge of InDesign and Adobe Photoshop is a plus. Experience and college degree are preferred, but are not as important as a good work ethic, positive attitude, and willingness to learn and be part of a dynamic team. The Star-Tribune is part of Womack Publishing Company, a familyowned, growing multimedia company that publishes 15 community newspapers in Virginia and North Carolina. Womack offers a competitive salary and benefits along with potential for advancement. Please send resume to Star-Tribune, Attention: Tim Davis, editor, P.O. Box 111, Chatham, Va. 24531 or news@chathamstartribune.com. Journalism Utility Player: The Martinsville Bulletin is seeking an experienced, versatile journalist who can do reporting as well as editing and page design. This position will include reporting duties and copy desk duties in a combination and schedule to be determined. Our reporters take their own photographs, so photography skills are a plus. We are devoted to covering local news in Martinsville and Henry County in the picturesque foothills of the Blue Ridge in Virginia. The Bulletin is a morning newspaper published Monday-Friday and Sunday. Send an email cover letter telling us your qualifications and interest for this position along with a resume and three writing samples and three page design samples to editor Tim Cox at timdcox@ comcast.net; in the subject line please put Bulletin-Applicant.

2015 VPA

EXECUTIVE MANAGEMENT RETREAT +VMZ t )JMUPO (BSEFO *OO 7JSHJOJB #FBDI 0DFBOGSPOU

Schedule of Events Friday, July 10 Â&#x2021; Ě°ĚąÎ&#x17D;ČžËˇČťËˇÎ&#x17D;ĆŽĆ¨Ć&#x2122;Ě?ĆŽĆ¨ĆŤÎ&#x17D;Ć&#x161;Č˝ČŻÉ&#x20AC;Č˛Î&#x17D;Č˝Č´Î&#x17D;Ć&#x153;ČˇÉ&#x20AC;ČłČąÉ&#x201A;Č˝É&#x20AC;É Î&#x17D;ČťČłČłÉ&#x201A;ČˇČźČľĚ?ČşÉ&#x192;ČźČąČś Â&#x2021; ĚľËśĚ˛ĚŻÎ&#x17D;ČžËˇČťËˇÎ&#x17D;Ć&#x17E;ČŻČťČˇČşÉ&#x2021;Î&#x17D;Ć&#x153;ČˇČźČźČłÉ&#x20AC;Ë´Î&#x17D;Č´ČłČŻÉ&#x201A;É&#x192;É&#x20AC;ČˇČźČľÎ&#x17D;ČžÉ&#x20AC;ČłÉ ČˇČ˛ČłČźÉ&#x201A;Ě&#x192;É Î&#x17D;É&#x20AC;ČłČťČŻÉ&#x20AC;ČšÉ Î&#x17D; ČŻČźČ˛Î&#x17D;ČľČŻÉ&#x201E;ČłČşÎ&#x17D;ČžČŻÉ É ČˇČźČľ Saturday, July 11 t Ě¸Î&#x17D;ČŻËˇČťËˇÎ&#x17D;ĆŞČ˝É&#x192;ČźČ˛É&#x201A;ČŻČ°ČşČłÎ&#x17D;Ć&#x153;ČˇÉ ČąÉ&#x192;É É ČˇČ˝ČźÉ Ć&#x161;É&#x20AC;ČˇČźČľÎ&#x17D;É&#x2021;Č˝É&#x192;É&#x20AC;Î&#x17D;ČˇČ˛ČłČŻÉ Î&#x17D;ČŻČźČ˛Î&#x17D;ČżÉ&#x192;ČłÉ É&#x201A;ČˇČ˝ČźÉ

Reservations at Hilton Garden Inn Conference/Hotel Deadline:

June 10

Please reserve your room(s) by June 10. Â&#x17D;Â&#x153;Â&#x17D;Â&#x203A;Â&#x;Â&#x160;Â?Â&#x2019;Â&#x2DC;Â&#x2014;Â&#x153;ČąÂ&#x160;Â&#x203A;Â&#x17D;ČąÄ&#x2122;Â&#x203A;Â&#x153;Â?ČŹÂ&#x152;Â&#x2DC;Â&#x2013;Â&#x17D;Ç°ČąÄ&#x2122;Â&#x203A;Â&#x153;Â?ČŹÂ&#x153;Â&#x17D;Â&#x203A;Â&#x;Â&#x17D;Â?Ç°Čą so book early: ÇťĹ?Ĺ&#x203A;Ĺ?ÇźČąĹ&#x2DC;Ĺ&#x2014;Ĺ&#x2122;ČŹĹ&#x2DC;Ĺ&#x2122;Ĺ&#x2122;Ĺ&#x2DC;ČŚĹ&#x2014;ČŹĹ&#x17E;Ĺ&#x2013;Ĺ&#x2013;ČŹ Room Rate Â&#x2019;Â&#x2014;Â?Â&#x2022;Â&#x17D;ČŚ Â&#x2DC;Â&#x17E;Â&#x2039;Â&#x2022;Â&#x17D;ÇąČą Ç&#x17E;Ĺ&#x2DC;Ĺ&#x2122;Ĺ&#x; Be sure to ask for the Virginia Press Association Conference rate.

REGISTRATION Publication: $POUBDU 1FSTPO Email: .BJMJOH "EESFTT $JUZ 4UBUF ;JQ 1IPOF Name of Attendee

3FUSFBU 3FHJTUSBUJPO $45

Fax:

Family Picnic $45 Adults, $20 Kids 6-12

Total Per Person

NEED A NEW PRESS ID? ,Ä&#x201A;Ć? Ç&#x2021;Ĺ˝ĆľĆ&#x152; Ć&#x2030;Ć&#x152;Ä&#x17E;Ć?Ć? / Ä&#x17E;Ç&#x2020;Ć&#x2030;Ĺ?Ć&#x152;Ä&#x17E;Ä&#x161;Í? &Ä&#x201A;ĹŻĹŻÄ&#x17E;Ĺś Ä&#x201A;Ć&#x2030;Ä&#x201A;Ć&#x152;Ć&#x161;Í? WĆ&#x152;Ä&#x17E;Ć?Ć? / Ä&#x201A;Ć&#x2030;Ć&#x2030;ĹŻĹ?Ä?Ä&#x201A;Ć&#x;Ĺ˝Ĺś Ä&#x201A;ĹśÄ&#x161; Ć&#x152;Ä&#x17E;ĹśÄ&#x17E;Ç Ä&#x201A;ĹŻ Ä¨Ĺ˝Ć&#x152;ĹľĆ? Ä&#x201A;Ć&#x152;Ä&#x17E; Ć&#x2030;Ĺ˝Ć?Ć&#x161;Ä&#x17E;Ä&#x161; Ĺ˝Ĺś Ć&#x161;Ĺ&#x161;Ä&#x17E; ĹľÄ&#x17E;ĹľÄ?Ä&#x17E;Ć&#x152; Ć&#x152;Ä&#x17E;Ć?Ĺ˝ĆľĆ&#x152;Ä?Ä&#x17E;Ć? Ć&#x2030;Ä&#x201A;Ĺ?Ä&#x17E; Ä&#x201A;Ć&#x161; Ç Ç Ç Í&#x2DC;Ç&#x20AC;Ć&#x2030;Ä&#x201A;Í&#x2DC;ĹśÄ&#x17E;Ć&#x161;Í&#x2DC; dĹ&#x161;Ä&#x17E; Ä¨Ĺ˝Ć&#x152;Ĺľ ĹľĆľĆ?Ć&#x161; Ä?Ä&#x17E; Ä?Ĺ˝ĹľĆ&#x2030;ĹŻÄ&#x17E;Ć&#x161;Ä&#x17E;Ä&#x161;Í&#x2022; Ć?Ĺ?Ĺ?ĹśÄ&#x17E;Ä&#x161; Ä?Ç&#x2021; Ć&#x161;Ĺ&#x161;Ä&#x17E; Ć&#x2030;ĆľÄ?ĹŻĹ?Ć?Ĺ&#x161;Ä&#x17E;Ć&#x152; Ä&#x201A;ĹśÄ&#x161; ĹśĹ˝Ć&#x161;Ä&#x201A;Ć&#x152;Ĺ?Ç&#x152;Ä&#x17E;Ä&#x161;Í&#x2DC; dĹ&#x161;Ä&#x17E; Ä&#x201A;Ć&#x2030;Ć&#x2030;ĹŻĹ?Ä?Ä&#x201A;Ć&#x;Ĺ˝Ĺś Ä?Ä&#x201A;Ĺś Ä?Ä&#x17E; Ä¨Ä&#x201A;Ç&#x2020;Ä&#x17E;Ä&#x161; Ĺ˝Ć&#x152; Ä&#x17E;ĹľÄ&#x201A;Ĺ?ĹŻÄ&#x17E;Ä&#x161; Ĺ?Ä¨ Ć&#x161;Ĺ&#x161;Ä&#x17E; ĹśĹ˝Ć&#x161;Ä&#x201A;Ć&#x152;Ç&#x2021; Ć?Ä&#x17E;Ä&#x201A;ĹŻ Ĺ?Ć? Ĺ?Ĺś Ĺ?ĹśĹŹÍ&#x2013; Ĺ?Ä¨ Ĺ?Ć&#x161; Ĺ?Ć? Ä&#x17E;ĹľÄ?Ĺ˝Ć?Ć?Ä&#x17E;Ä&#x161;Í&#x2022; Ĺ?Ć&#x161; ĹľĆľĆ?Ć&#x161; Ä?Ä&#x17E; ĹľÄ&#x201A;Ĺ?ĹŻÄ&#x17E;Ä&#x161; Ć&#x161;Ĺ˝ sW Í&#x2DC; WĹ&#x161;Ĺ˝Ć&#x161;Ĺ˝Ć? Ä?Ä&#x201A;Ĺś Ä?Ä&#x17E; Ä&#x17E;ĹľÄ&#x201A;Ĺ?ĹŻÄ&#x17E;Ä&#x161; Ć&#x161;Ĺ˝ ĹŠÄ&#x17E;Ć&#x152;Ä&#x17E;ĹľÇ&#x2021;Ć?Î&#x203A;Ç&#x20AC;Ć&#x2030;Ä&#x201A;Í&#x2DC;ĹśÄ&#x17E;Ć&#x161; Ä&#x201A;ĹŻĹ˝ĹśĹ? Ç Ĺ?Ć&#x161;Ĺ&#x161; Ć&#x161;Ĺ&#x161;Ä&#x17E; Ä&#x201A;Ć&#x2030;Ć&#x2030;ĹŻĹ?Ä?Ä&#x201A;Ć&#x;Ĺ˝ĹśÍ&#x2DC; /ĹľÄ&#x201A;Ĺ?Ä&#x17E;Ć? ĹľĆľĆ?Ć&#x161; Ä?Ä&#x17E; Ĺ&#x161;Ä&#x17E;Ä&#x201A;Ä&#x161;Í˛Ä&#x201A;ĹśÄ&#x161;Í˛Ć?Ĺ&#x161;Ĺ˝ĆľĹŻÄ&#x161;Ä&#x17E;Ć&#x152; Ć?Ĺ&#x161;Ĺ˝Ć&#x161;Ć? Ä&#x201A;ĹśÄ&#x161; Ä&#x201A; ĹľĹ?ĹśĹ?ĹľĆľĹľ Ĺ˝Ä¨ ĎŻĎŹĎŹ Ä&#x161;Ć&#x2030;Ĺ?Í&#x2DC; / Ć? Ä&#x201A;Ć&#x152;Ä&#x17E; Ć&#x2030;Ć&#x152;Ĺ˝Ä?Ä&#x17E;Ć?Ć?Ä&#x17E;Ä&#x161; Ä?Ç&#x2021; Ć&#x161;Ĺ&#x161;Ä&#x17E; sĹ?Ć&#x152;Ĺ?Ĺ?ĹśĹ?Ä&#x201A; ^Ć&#x161;Ä&#x201A;Ć&#x161;Ä&#x17E; WĹ˝ĹŻĹ?Ä?Ä&#x17E; Ä&#x201A;ĹśÄ&#x161; ĹľÄ&#x201A;Ĺ?ĹŻÄ&#x17E;Ä&#x161; Ć&#x161;Ĺ˝ Ć&#x161;Ĺ&#x161;Ä&#x17E; Ć&#x2030;ĆľÄ?ĹŻĹ?Ć?Ĺ&#x161;Ä&#x17E;Ć&#x152;Í&#x203A;Ć? Ä&#x201A;ĆŠÄ&#x17E;ĹśĆ&#x;Ĺ˝ĹśÍ&#x2DC;

505"- $045 Mail form to: Executive Management Retreat, Virginia Press Association, 11529 Nuckols Road, Glen Allen, VA 23059 Fax form to: (804) 726-1574 or (800) 849-8717 Questions: Contact Kim Woodward, (804) 521-7574, kimw@vpa.net