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The Works
BFA Design BFA Advertising
Volume 2
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“Have fun!!! Now is the time to be risky, bold, and experimental. You won’t get the chance to do anything like this again, so do things that excite you.” MO HINOJOSA | BFA DESIGN
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Victoria De Blasi
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Aisha Lopez
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Aisha Lopez
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Aisha Lopez
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Andrea Zuluaga
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Alexis Fiore
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SVA
BFA Advertising and BFA Design students have historically created award-winning, masterful and inventive pieces that are the envy
of other academic institutions and creative professionals worldwide. This year, they created that above-mentioned award-winning, masterful and inventive work in theNote: middle of a pandemic. Our sePending Update
niors hunkered down in their apartments, their parents’ basements, to Content and in their various SVA residential spaces. Their final portfolio is the record of four long years of all the late nights and encroaching (and occasionally missed) deadlines that make up the art school experience. SVA is not about touch football on the quad. SVA is about the joy of a breakthrough, a great crit and finding new ways to create visual stories. And it’s about embracing the mistakes that help you grow. Our second volume of The Works celebrates BFA Advertising and BFA Design seniors whose projects, frankly, make me jealous. It’s work I wish I’d actually created myself, even though I’m about a million years older than all of our students combined. These projects are the result of tremendous effort on the student side, as well as doses of supportive words and even a bit of hand-wringing on the faculty side. Across the board, it’s a labor of love. Enjoy volume two of The Works. And kudos to all involved.
Gail Anderson C HA IR , BFA A DVERTI SI N G + BFA D ESI G N SCHOOL OF VISUAL ARTS
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Ann Tang
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Bertha Dela Torre | 15
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Bertha Dela Torre
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Moon Young Choi
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Bertha Dela Torre
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“Find ways to get excited about every assignment you do—when it stops feeling like homework, that’s when you know you’re in the right place. And don’t forget to put your work down now and then and enjoy the city!” DOMINIQUE MARCHINI | BFA DESIGN
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Bertha Dela Torre
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Biheng Gao
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Binlin Cao
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Binlin Cao
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Zhiqing He
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Binlin Cao
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Bridgett Blowe
Brittany Purcell | THE WORKS | 35
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Brittany Purcell
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38 | BFA ADVERTISING + BFA DESIGN |
Cindy Lee
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Daphne Chiang
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42 | BFA ADVERTISING + BFA DESIGN |
Daphne Chiang
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“During my time at SVA, I was constantly amazed by people’s generosity. I witnessed the support of my classmates, who found countless opportunities to be happy for each other, and met teachers and mentors sincerely invested in our growth.”
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MEITAR ALMOG | BFA DESIGN
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Dominique Marchini
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Dominique Marchini
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Dylan Cramer
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Dylan Cramer
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54 | BFA ADVERTISING + BFA DESIGN |
Eyal Chowers
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Ethan Clarke
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“This is your opportunity to meet the best professionals from the creative industry, learn from their wisdom and experiences, and listen to their brilliant minds to find out how to sharpen yours.” XUEHUA CAI | BFA DESIGN
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60 | BFA ADVERTISING + BFA DESIGN |
Fangzhao Zhou
Frankie Whitaker | THE WORKS | 61
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Hongjie Chen
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Hyun Jin Kim
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Hyun Jin Kim
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Hyun Jin Kim
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70 | BFA ADVERTISING + BFA DESIGN |
Inae Kim
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“My biggest takeaway from my time here? Ideas. Spend all the time you can crafting them because they make good work great—and work that does some good. If you have a great idea, the rest is easy, and the design will follow.”
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MARCUS LIM | BFA ADVERTISING
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74 | BFA ADVERTISING + BFA DESIGN |
Inae Kim
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76 | BFA ADVERTISING + BFA DESIGN |
Inae Kim
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78 | BFA ADVERTISING + BFA DESIGN |
Jasmine Espejo
Joao Saleme Cozman |
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80 | BFA ADVERTISING + BFA DESIGN |
Jasmine Espejo
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82 | BFA ADVERTISING + BFA DESIGN |
Christine Na
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84 | BFA ADVERTISING + BFA DESIGN |
Jiayi Yin
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“My professors were talented, working professionals in the industry and I was amazed by how dedicated they were in teaching and guiding us—preparation, instructing and advising in addition to their art/business/studio. The best ones encouraged us, challenged us, inspired us, made us think and pushed our work to be better.” CINDY LEE | BFA DESIGN
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88 | BFA ADVERTISING + BFA DESIGN |
Joao Saleme Cozman
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90 | BFA ADVERTISING + BFA DESIGN |
Josefina Costa
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92 | BFA ADVERTISING + BFA DESIGN |
Josefina Costa
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94 | BFA ADVERTISING + BFA DESIGN |
Josefina Costa
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96 | BFA ADVERTISING + BFA DESIGN | Above:
Joy Zhang
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Junyu Chen
Kyle Daum | THE WORKS | 97
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Kyle Daum
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100 | BFA ADVERTISING + BFA DESIGN |
Mingxin Cheng
THE WORKS | 101
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102 | BFA ADVERTISING + BFA DESIGN |
Lauren Kelly
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104 | BFA ADVERTISING + BFA DESIGN |
Lauren Kelly
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106 | BFA ADVERTISING + BFA DESIGN |
Lynn Sohn
Marcus Lim | THE WORKS | 107
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“Always remember: God is in the details. And she knows best.”
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ALLI TRUCH | SENIOR PORTFOLIO INSTRUCTOR
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Marcus Lim
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Marcus Lim
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Miki Isayama
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116 | BFA ADVERTISING + BFA DESIGN |
Marcus Lim
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118 | BFA ADVERTISING + BFA DESIGN | Above:
Mingke Li
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Mirae Han
Mirae Han | THE WORKS | 119
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Mirae Han
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Mo Hinojosa
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Mo Hinojosa
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126 | BFA ADVERTISING + BFA DESIGN |
Mo Hinojosa
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128 | BFA ADVERTISING + BFA DESIGN |
Mollie Washick
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130 | BFA ADVERTISING + BFA DESIGN |
Moon Choi
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132 | BFA ADVERTISING + BFA DESIGN |
Nimran Kang
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134 | BFA ADVERTISING + BFA DESIGN |
Nimran Kang
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Nimran Kang
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Olivia Boryczewski
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140 | BFA ADVERTISING + BFA DESIGN |
Olivia Boryczewski
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“My biggest takeaway from my time here? Ideas. Spend all the time you can crafting them because they make good work great—and work that does some good. If you have a great idea, the rest is easy, and the design will follow.”
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MARCUS LIM | BFA ADVERTISING
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144 | BFA ADVERTISING + BFA DESIGN |
Nimran Kang
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146 | BFA ADVERTISING + BFA DESIGN |
Nimram Kang
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Junyu Chen
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Olivia Boryczewski
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152 | BFA ADVERTISING + BFA DESIGN |
Olivia Boryczewski
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154 | BFA ADVERTISING + BFA DESIGN |
Lynn Sohn
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Rongliang Cao
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Shantanu Sharma | THE WORKS | 155
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156 | BFA ADVERTISING + BFA DESIGN |
Sarah Xiong
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Sarah Xiong
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Rongliang Cao
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Rok Cho
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Shantanu Sharma
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Shantanu Sharma
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Shantanu Sharma
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Wu Wen Yi
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Shirlin Kao
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Shirlin Kao
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Soo Min Oh
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“You will learn about different media and even more about the artist you truly are. Remaining focused, not taking criticism personally and pushing yourself to the end will make you the strongest out there. SVA provided me with the scope of knowledge one needs to become a stand-out designer and to work among other artists.” NINA RAMONDO | BFA DESIGN
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Soo Choi
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Tian Hao
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Shirlin Kao
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Tarini Sharma
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Tian Hao
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188 | BFA ADVERTISING + BFA DESIGN |
Victoria De Blasi
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Victoria De Blasi
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“Quarantined, socially distanced and isolated, Zooming in and out of classes for two long semesters, the class of 2021 overcame all the obstacles thrown their way and ended up producing a collection of outstanding design and advertising portfolios. Your resilience and creativity in the face of adversity truly inspired us. Class of 2021, the world is your oyster!” ORI KLEINER | MOTION GRAPHICS COORDINATOR,
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194 | BFA ADVERTISING + BFA DESIGN |
Victoria De Blasi
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Victoria De Blasi
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198 | BFA ADVERTISING + BFA DESIGN |
Xuehua Cai
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Xuehua Cai
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Yiting Zhu
THE WORKS | 203
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204 | BFA ADVERTISING + BFA DESIGN |
Yang Ga
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206 | BFA ADVERTISING + BFA DESIGN |
Yiting Zhu
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in your careers and lives, be sure not to make quitting a habit. If anything, learn to rest and respond with a clear mind.” ANTHONY SCERRI | SENIOR PORTFOLIO INSTRUCTOR
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210 | BFA ADVERTISING + BFA DESIGN |
Shen Hongting
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212 | BFA ADVERTISING + BFA DESIGN |
Yiyang Zhou
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Yubing Zhang
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Yubing Zhang
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Grace Chan
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Yubing Zhang
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Yubing Zhang
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Xinran Wang
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Yudian Chen
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Yubing Zhang
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Eunyeong Son
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“SVA will teach you the rules, but it's then your job to figure out how and when to break them. Create things that fuel you and make you excited to wake up every day. You might have a few late nights here and there, but the result will be worth it.” OLIVIA BORYCZEWSKI |
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Yun Gu
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Alexandra Petris
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Arielena Zuniga
Yuwei Zhou | THE WORKS | 235
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Brendan Leddy
Yuan Fang
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Almog Meitar
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Bridgett Blowe
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Bruno Pasi Bergallo
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Carlos Palomo
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Carlos Palomo
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“Transferring to SVA helped me realize that the STEM field is very much like design in that they both require critical thinking—and designers have better style!” VICTORIA DeBLASI | BFA DESIGN
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Charlotte Uddfors
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Chenyi Ye
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Chen Wang
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Cindy Lee
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Cindy Lee
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Cristina Severson
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Cristina Severson
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Cristina Severson
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Etianna Nascimento
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“Cherish every second (it goes by fast!) and the highs and lows because every moment is a learning experience. Be open-minded and continue to try new things, and experiment as much as you can. As a student, if you’re comfortable, you’re doing something wrong.” SHANTANU SHARMA | BFA DESIGN
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Eunyeong Son
THE WORKS | 271
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Eunyeong Son
THE WORKS | 273
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Eyal Chowers
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Frankie Whitaker
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278 | BFA ADVERTISING + BFA DESIGN |
Luo Kangqi
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280 | BFA ADVERTISING + BFA DESIGN |
Grace Chan
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Hongjie Chen
Jonelle Afurong | THE WORKS | 283
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DIRK KAMMERZELL | SENIOR PORTFOLIO INSTRUCTOR
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Jose Carneiro
THE WORKS | 287
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288 | BFA ADVERTISING + BFA DESIGN |
Lan Chen
THE WORKS | 289
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Joy Zhang
THE WORKS | 291
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Daphne Chiang
THE WORKS | 293
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Lauren Kelly
THE WORKS | 295
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Kaylan Tran
THE WORKS | 297
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Moon Choi
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Mollie Washick
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Mingxin Cheng | THE WORKS | 299
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300 | BFA ADVERTISING + BFA DESIGN |
Xiaoxiao Weng
Nathan Kim | THE WORKS | 301
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302 | BFA ADVERTISING + BFA DESIGN |
Nicole Kupferman
THE WORKS | 303
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304 | BFA ADVERTISING + BFA DESIGN |
Lynn Sohn
THE WORKS | 305
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“SVA feels like an experience museum to me. I had opportunities to explore fine arts, graphic design, photography and even 360 film! I did so many things I never thought I would do and through these experiences, I found my passion: product design. Thank you, SVA BFA Design, for helping me find my passion and giving me the most challenging yet worthwhile four years in my life.” YINJIA WEN | BFA DESIGN
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Pasquale Tagliaferro
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310 | BFA ADVERTISING + BFA DESIGN | Above:
Sarah Xiong
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Siwei Weng
Robert Burch | THE WORKS | 311
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312 | BFA ADVERTISING + BFA DESIGN |
Siqi Luo
THE WORKS | 313
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Siqi Luo
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"With the solid foundation (AKA. design craft) that SVA has taught me and the variety of professors I worked with these four years, I had a chance to use voice, touch, AR/VR, and other cutting-edge technologies in my projects to provide delightful humancentered experiences. Thank you SVA BFA Design for helping me find my passion and giving me the most challenging yet worthwhile four years in my entire life.” YINJIA WEN |
BFA DESIGN
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318 | BFA ADVERTISING + BFA DESIGN |
Soo Choi
THE WORKS | 319
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320 | BFA ADVERTISING + BFA DESIGN |
Tian Hao
THE WORKS | 321
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322 | BFA ADVERTISING + BFA DESIGN |
Tarini Sharma
THE WORKS | 323
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324 | BFA ADVERTISING + BFA DESIGN |
So Youn Chun
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326 | BFA ADVERTISING + BFA DESIGN |
Urja Shroff
So Youn Chun | THE WORKS | 327
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328 | BFA ADVERTISING + BFA DESIGN |
Urja Shroff
THE WORKS | 329
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330 | BFA ADVERTISING + BFA DESIGN |
Mo Hinojosa
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332 | BFA ADVERTISING + BFA DESIGN |
Woojin Nam
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"After making it through a global pandemic, quarantines and lockdowns, the Design and Advertising classes completed their entire senior year fully online for the first time in SVA's history. They're ready for anything life is going to throw at them, and they're going to do great."
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ADAM SARSFIELD | ACADEMIC ADVISOR
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336 | BFA ADVERTISING + BFA DESIGN |
Woojin Nam
THE WORKS | 337
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338 | BFA ADVERTISING + BFA DESIGN |
Woojin Nam
THE WORKS | 339
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340 | BFA ADVERTISING + BFA DESIGN |
Woojin Nam
THE WORKS |
Wuqi Liu
| 341
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342 | BFA ADVERTISING + BFA DESIGN |
Woojin Nam
THE WORKS | 343
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344 | BFA ADVERTISING + BFA DESIGN |
Wuqi Liu
THE WORKS | 345
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346 | BFA ADVERTISING + BFA DESIGN |
Xiaoni Liu
THE WORKS | 347
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348 | BFA ADVERTISING + BFA DESIGN |
Xindi Lyu
THE WORKS | 349
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350 | BFA ADVERTISING + BFA DESIGN |
Xindi Lyu
THE WORKS | 351
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✺ "At SVA, I learned how to become the most dedicated and hardworking team player in any room while building lifelong connections with my peers and instructors. This school instills everlasting drive, curiosity and resilience within every student in preparation for a fruitful creative career." JASMINE ESPEJO | BFA ADVERTISING
THE WORKS | 353
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354 | BFA ADVERTISING + BFA DESIGN |
Xinyi Chen
XinyiChen1.tif
THE WORKS | 355
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356 | BFA ADVERTISING + BFA DESIGN |
Yahui Xing
THE WORKS | 357
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358 | BFA ADVERTISING + BFA DESIGN |
Yea Hee Kim
Yejin Kim | THE WORKS | 359
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360 | BFA ADVERTISING + BFA DESIGN |
Yea Hee Kim
THE WORKS |361
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362 | BFA ADVERTISING + BFA DESIGN |
Yea Hee Kim
THE WORKS | 363
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364 | BFA ADVERTISING + BFA DESIGN |
Yeonghyeon Jin
THE WORKS | 365
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366 | BFA ADVERTISING + BFA DESIGN |
Yinjia Wen
Youn Kyeng Hong | THE WORKS | 367
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368 | BFA ADVERTISING + BFA DESIGN |
Yuxuan Qi
THE WORKS | 369
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370 | BFA ADVERTISING + BFA DESIGN |
Yun Gu
THE WORKS | 371
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THE WORKS | 373
“When I look at the work of our graduating seniors, I’m always in awe of their accomplishments. Simply put, their ingenuity and creative capabilities are incredible. I’m proud of them every year. Every year!” CAROLYN HINKSON-JENKINS | DIRECTOR OF OPERATIONS, BFA DESIGN & BFA ADVERTISING
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374 | BFA ADVERTISING + BFA DESIGN |
Yuxuan Qi
THE WORKS | 375
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376 | BFA ADVERTISING + BFA DESIGN |
Yuxuan Qi
THE WORKS | 377
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378 | BFA ADVERTISING + BFA DESIGN |
Zhuofan Zhang
THE WORKS | 379
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380 | BFA ADVERTISING + BFA DESIGN |
Zhiqing He
THE WORKS | 381
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382 | BFA ADVERTISING + BFA DESIGN |
Ziying Wu
THE WORKS | 383
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384 | BFA ADVERTISING + BFA DESIGN |
Ziying Wu
THE WORKS | 385
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386 | BFA ADVERTISING + BFA DESIGN |
Note: Index Page Design TK Abary, Daniel • 26–30 Pending Content Accardo, Marco • 32–37, 75 An, Jeehyun • 312–315 Anderson, Gail • 9 Angel, Alex • 363 Bai, Natalie • 42–43 Barrese, Robert • 44–47 Bueno, Alejandra • 48–51, 54–55, 415 Cai, Yiming • 316–319 Cao, Binlin • 14–15 Chandler, Anna • 58 Chao, Lung • 59–60 Chen, Aime Lu Fan • 66–67 Chen, Bairu • 321 Chen, Chan Yu • 67, 70 Chen, Cindy • 64–65 Chen, Xiaoyu • 68–69 Cho, Hye Yeon • 18–19 Choe, Min • 72–73 Choi, Dongjun • 320 Choi, Junbae • 322 Chuang, Cheryl • 323–325 Conners, Christopher • 326–327, 331 Cuda, Isabella • 328, 331 Dong, Fangyuan • 329 Dong, Xinke • 85 Esposito, Mary • 84–85 Fan, Yaqi • 90–91 Fang, Margaret • 86 Fontillas, Jamye • 289, 332–333, 416 Fueg, Taylor • 92 Gu, Yuning • 100–103, 106–107, 119 Guerron, Jennifer • 334 Guo, Pengshan • 96–99 Han, Min • 10–11, 16–17 Han, Peiyue • 111–112 Han, Scott • 93, 108–110 Hoang, Thi Thu Thao • 330, 357 Hotaling, John • 71 Hou, Tingru • 113 Huang, Aza • 323 Iacovelli, Matthew • 311, 346–347 Im, Youngha • 82–83 Jeon, Jae Hyun • 120–122, 150–151 Ji, Sou Young • 335 Jia, Yuxin • 123
Index
Jo, Shin • 222–223 Joe, Ina • 338 Joo, Hyeri • 126–127, 158–159 Kim, AJ • 130–133 Kim, Bosung • 338 Kim, Emily • 88 Kim, Euijoon • 180–181 Kim, Jawon • 134 Kim, Jiyeon • 340–341, 352–353 Kim, Jiyun • 89 Kim, Jung Hun • 124–125 Kim, Rachel • 276–277 Kim, Seo Jeong • 87 Kim, Soo Hyun • 342 Kim, Uchan • 344 Kim, Yeoun Ju • 144 Kim, Yoojung • 345 Koo, Ja Ik • 342 Kulynych, Roxanne • 142–143 Kwan, Sophia • 146–149, 152–153 Kwon, Yumin • 343 Lavache, Tanya • 350–351 Lawrence, Hailey • 41 Leal, Britney • 2 Lee, Yewon • 343, 354 Li, Chengran • 160 Li, Jungying • 25 Li, Wendi • 162, 164 Li, Yijia • 155, 165–166 Li, Zefang • 167 Li, Zhenliang • 161, 163 Li, Zhuyue • 169, 170, 172–173 Lian, Danny • 156–157 Libby, Jessica • 354 Lim, Sujin • 175 Liu, Haolun • 212–213 Liu, Huaixuan • 114–115 Liu, Yating • 371 Liu, Yuxi • 356 Luo, Lan • 154, 174–176 Ma, Mingze • 358–359 Malec, Carli • 337, 348 Masakayan, Jake • 349, 355, 360–361 Meng, Ge • 177 Morgantini, Matt • 364–365 Nan, Yiyin • 366–368
THE WORKS | 387
Nassour, Alex • 1 Pantitanonta, Ifah • 371 Park, Giyoung • 246–247 Park, Haaeun • 182–185 Park, Hanna • 56–57 Park, Hyung Jin • 116–117, 355 Park, Jun Hong • 128–129, 135 Park, Seojin • 188–189 Park, Sol • 137 Park, Sun Woo • 138–139 Peng, Xinran • 52–53, 201, 234 Phan, Dan • 372–373 Pinto, Tut • 140–141, 187 Preston, Colleen • 192–193, 231 Qiu, Shuyi • 196–197, 200, 209 Renteria, Kelly • 195, 198, 204 Roach, Dana • 206–208 Roman Nicasio, Yolaina • 118 Sachdeva, Penny • 190–191 Sager, Justin • 194 Sanoian, Matt • 369–370 Shah, Rhea Tushar • 214–215 Shao, Jintao • 217 Shi, Jiazhe • 218–20, 308–309 Shi, Jingyang • 221 Shin, So Won • 374, 378 Sohn, Lynn • 94–95 Song, Ha Jung • 210–211 Stiering, Paige • 224–225 Suh, Hanna • 378 Sun, Xiyuan • 232–233 Tang, Dorothy • 235 Tang, Rongyi • 6–7, 20–21, 38–39 Tao, Kaiwen • 205 Tung, Yu Jou • 178–179 Vance, Caroline • 339 Velez, Brandon • 376–377 Viera, Lauren • 238–241 Vo, Michael • 242–243, 257 Walsh, Julia • 203, 379–381 Wang, Chang • 61 Wang, Dazhi • 105, 375, 382–386, 418–419 Wang, Mohan • 388–389 Wang, Wenhui • 236–237, 244–245, 248–251 Wang, Ye • 171 Wang, Yi Tung • 390–391
Wang, Yize • 392 Wang, Yuqi • 226–229, 254–255 Wang, Yuxin • 258–259 Wang, Zongqin • 387 Wikskaer, Madelene • 387, 394–395 Won, Lawrence • 339 Woo, Jae Hyun • 24 Wu, I Chia • 396 Wu, Jiayue • 357 Wu, Wanrong • 396, 398–399 Wu, Yufeng • 145 Xie, Yijia • 400–401 Xie, Yunfei • 199 Xie, Yuting • 402–403 Xiong, Danhua • 186 Xu, Nick • 260–263 Xu, Yijia • 62–63 Yang, Dewen • 264–267 Yang, Haiyi • 268, 270 Yang, Suyoung • 404–406, 417 Yang, Yixuan • 272–275, 278–279 Yao, Chengbo • 22–23 Yao, Yuna • 269 Yeo, Chaeryeon • 187 Yin, Zuheng • 392 Yoo, Heejung • 407–408 Youn, Nakyung • 397 Yu, Julia • 409, 412–413 Yu, Qiuyi • 399 Yuan, Chener • 252–253 Zaveri, Rhea • 284–285 Zhang, Jialing • 291 Zhang, Kelly • 286–287, 290 Zhang, Ranran • 414 Zhang, Yiwen • 280–283 Zhang, Ziheng • 393, 410–411 Zhang, Zihua• 292–293 Zhao, Jie • 216, 271, 294–297 Zhou, Peiyu • 31 Zhou, Xiaoyu • 298–299 Zhou, Yihuang • 4-5, 12–13, 78–79 Zhou, Yuling • 300–301 Zhuang, Claire Yuan • 302–306 Zhuo, Mengyi • 307 Zou, Congfei • 76–77, 80–81
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THE WORKS | 389
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“Off you go! Don’t forget to have fun.” COURTNEY GOOCH | SENIOR PORTFOLIO INSTRUCTOR
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Volume 2 BFA ADVERTISING BFA DESIGN
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Contributors Anthony P. Rhodes, executive creative director Gail Anderson, creative director Brian E. Smith, design director Mark Maltais, art director Sheilah Ledwidge, editor Matthew Iacovelli, designer/researcher Lori A. Brown, indexer Joanna Citrinbaum Zerlin, proofreader
© 2021, School of Visual Arts. All Rights Reserved. No part of this publication may be copied, reproduced, stored, in a retrieval system or transmitted, in whole or in part, in any form or by any means electronic, mechanical, photocopied, recorded or otherwise without the express written permission of the copyright owners. All of the work that appears in this publication constitutes School of Visual Arts student senior class portfolio works. This publication is not for sale or commercial purpose, but instead is for the educational purpose of documenting student work, and is intended for distribution to only students, faculty, prospective students who have already agreed to enroll at SVA and selected members of the industry. To the extent that some of the students’ works documented herein portray the trademarks, service marks or copyrighted work of others, they do so only for artistic educational purposes. No claim is made herein to any such rights of others, and these third-party rights holders have not endorsed, licensed or sponsored and are not otherwise affiliated with the student artists or the School of Visual Arts.
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Graphic Design Motion Graphics 3D Design Interaction Design Integrated Advertising Visual Storytelling Branding and Systems Critical Thinking and Infographics Entrepreneurship Editorial Creative Computing/ Coding Augmented Reality Package Design