Salesforce’s Cloud-Based CRM Solutions Serve the Needs of SMEs and Large Enterprises

INTERVIEW

SALESFORCE

SALESFORCE’S CLOUD-BASED CRM SOLUTIONS SERVE THE NEEDS OF SMES AND LARGE ENTERPRISES

Salesforce, a cloud-based software company, provides customer relationship management software and applications focused on sales, customer service, marketing automation, analytics, and application development. Thierry Nicault, Area Vice President – UAE, Middle East, explains Salesforce’s enterprise-specific solutions.

Speak about Salesforce’s CRM solutions for SMEs and large enterprises

Salesforce offers the best cloud-based CRM solutions that serve the needs of both SMEs and large enterprises, connecting the management, customers and workforce together. This includes automation of workflow, better collaboration, opportunity management, and easy thirdparty integration. Additionally, these tools also help in real-time forecasting, reporting, lead generation, and competitor tracking.

How about their pricing, scalability, after-sales support, and productivity improvement options?

For customers across the Middle East, Salesforce has demonstrated the scalability of its solutions, delivering a central platform for a start-up, such as Boxit4me, while also supporting thousands of interactions for the customers of major real estate developers including Emaar and DAMAC. Customers have reported that the centralization of their most important data has contributed to significant improvements in productivity across the organization. In the areas of pricing and support, Salesforce manages to remain competitive and attuned to its customers’ diverse needs.

It is an age of digital transformation and automation, and organizations require the right support. What potential Salesforce does have to meet these requirements?

Salesforce’s platform architecture is built to deliver the Salesforce Customer 360, while Hyperforce delivers a platform that is powerful and scalable and supports high-level encryption, local data storage and is also backwards compatible. Through a partnership with Amazon Web Services (AWS), Hyperforce is able to deploy Salesforce solutions in the region while leveraging the advantages of public cloud computing.

Thierry Nicault

Area Vice President – UAE, Middle East, Explains Salesforce’s Enterprise

Describe Salesforce’s presence in the Middle East and its prospects for the upcoming years

The Middle East is one of Salesforce’s strongest and fastest-growing markets. With dedicated customers and partners, Salesforce is able to expand further into this region and deliver solutions that enable the Middle East’s marketing, sales, commerce, service, and IT teams to work as one from anywhere. In addition, Salesforce is making large-scale investments in the UAE and will also be opening an office in the region soon.

What industries and verticals are in the focus of Salesforce?

Salesforce provides its services within a wide variety of industries and verticals, including real estate, financial services, healthcare, communications, retail, manufacturing, transportation, energy, as well as the public sector and nonprofit organizations.