Axis Offers a Wide Range

INTERVIEW

AXIS COMMUNICATIONS

AXIS COMMUNICATIONS OFFERS A WIDE RANGE OF SAFETY AND SECURITY SOLUTIONS; SUITABLE FOR ALL ENTERPRISES

Axis Communications is a known manufacturer of network cameras, access control, and network audio devices for the physical security and video surveillance industries. Ettiene van der Watt, Regional Director – Middle East & Africa at Axis speaks to The Integrator about the strengths of the company and their expansion plans for the Middle East and Africa regions.

Ettiene van der Watt

Regional Director – MEA, Axis

Give us an overview of Axis’ regional business strategy and strengths

Axis Communications has been operating in the UAE, and the broader Middle East, for 15 years. With consistent approaches over the years, we have built strong relationships with our enterprise customers. By creating and hosting a large technical community, consisting of engineers, partners, and trainers, we pursue focused accounts and support customers on all their safety and surveillance needs. The critical infrastructure sector is one that we have always been really strong in, but we also have a strong footprint in the transportation and large enterprises sectors.

While security is still our main focus, we are gradually expanding into related markets using new networkbased products and solutions. Our experience in working with network video and audio solutions, analytics, and access control contribute to the protection of people and property, process optimization, business efficiency, and information access.

Speak about the types of enterprises you collaborate with other than transportation and critical infrastructures

We offer surveillance services for airports, oil and gas enterprises, mining industries, education, and healthcare. To date, we have worked with several airports in the Middle East, Africa, Europe, and the US.

For mission-critical projects, we install explosionprotected cameras to monitor critical operations and processes, with remote visual verification of readings from gauges and sensors, across the sites. The thermal and temperature alarm cameras monitor for leaks and unsafe temperatures. The health and safety of employees are some of the key advantages of these systems.

Beyond that, we have a large customer base in the hotel and hospitality sectors. With the healthcare sector coming into more focus, in view of the the pandemic, we see a lot of opportunities in that too.

What genre of enterprise-based devices and solutions are offered by Axis Communications?

Axis Communications started its journey as a cameracentric company but we have evolved and now offer a wide range of IP-based products for video surveillance, network audio, access control, network intercoms, and analytics and management applications.

Can you elaborate on your business in the small and medium enterprises (SMEs) sector?

We understand that there is a huge opportunity in the SME sector and Axis has security solutions for this class of customers as well. To explore those business opportunities, we created an ecosystem including channel partners, distributors, and system integrators. We rely on the strength of our eco-partnerships in most regions.