Red Ant’s RetailOS Combines Data, Systems, and Human Technical Expertise

RED ANT’S RETAILOS COMBINES DATA, SYSTEMS & TECHNICAL EXPERTISE

Red Ant is a leading retail technology specialist, empowering organizations to respond to their business challenges and build new retail capabilities. Sarah Friswell, CEO at Red Ant articulates the capabilities of their RetailOS platform.

Explain Red Ant and the competencies of its in-store shopping platform

Red Ant is a retail technology specialist that promotes an omnichannel vision – its RetailOS platform integrates clients’ existing technology to provide innovative unifying tools, that surface all the content, and insights store associates need to provide outstanding customer experiences and sell more, in-store or at-home. RetailOS combines the perfect blend of data, systems, and human technical expertise to deliver smarter, safer stores for retailers, colleagues, and customers.

What could a business achieve by implementing the retail tech platform of Red Ant?

Red Ant empowers organizations to respond to their business challenges and build new retail capabilities, with significant benefits including impressive ROI stats within just weeks of launch, a 400% increase in repeat purchases, and up to 250% year-on-year growth. Focus areas to drive retail customer engagement include clienteling, assisted sales, omnichannel PoS, and workflow management.

Sarah Friswell

CEO, Red Ant

Speak in general about the need for modern technologies at a retail outlet for efficient customer service

A truly omnichannel customer experience that integrates data across all channels of a retailer’s technology estate and gives customers access to the right information at the right time, is essential for retailers. Customers choose brands that understand their browsing and buying needs and offer a highly personalized and consistent standard of customer experience. Proactive personalization and a connected experience are key to attracting, engaging, and retaining customers.

Adopting a clienteling solution as part of an omnichannel strategy allows retailers to empower store associates with the right product and customer information to create better experiences, both online and in-store, as well as boost store consultants’ productivity.

Tell us about Red Ant’s Middle East prospects, such as collaborations, MoUs, and business deals.

Seamless was a great event to take part in, we’re engaged with several prospects in the retail space and also some great local partners, the region is a really exciting place to be right now!

How proud are you in terms of being a woman chief of a global tech organization that has achieved thumping participation of women in its workforce?

Really proud but it has not happened overnight, I also have the support of a board, leadership team, and the wider team who recognize its importance. I am passionate about diversity, equality, and encouraging the progression of women and girls into science and technology roles, and I am incredibly proud of what Red Ant has achieved as a result. I have driven policies so that, unique among technology companies, Red Ant is an employee-owned business with a team that comprises:

• 59% of women across all roles from the boardroom to developers • A wide range of ages –some who have worked for the company for more than 10 years and others who have joined straight from education or as part of an apprenticeship, opening up opportunities for women without traditional work histories • Women returners to work and career changers who were actively recruited for their life skills as well as their work skills