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WEB3 AND NFTS TO REVOLUTIONIZE F&B INDUSTRY
from The Integrator
The Integrator had an interview with Mr. Sharad Agarwal, Chief Metaverse Officer at Cyber Gear, to learn more about the company's approach to Web3 and the future of the F&B industry in metaverse.
are loyal fans of your brand, similar to brand ambassadors. They will promote your brand even when you are not actively promoting yourself. Thus, it is crucial to use your community as brand ambassadors, and the ideal time to start building that is now.
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Which are some of the Brands in the F&B Industry that are Pioneers in this space?
Several international franchises are leaders in using the Metaverse and NFTs to increase their brand presence:
• Burger King – ‘Keep it Real Meals’
• McDonalds – Virtual Landgrab
• Wendys – Virtual Hangout Space in Fortnite
• Panera Bread – Online Café & Restaurant
• Flyfish Club - Gary Vee’s private dining club
• Pizza Hut – Food NFTs
• Budweiser – NFT Heritage Collection
• The Bored Breakfast ClubDirect-to-Consumer coffee subscription service
• Starbucks – Odyssey Loyalty Program
When do you think mass adoption will happen for the Metaverse?
When the internet was first introduced around 1995, people connected with dial-up modems. Today, we can stream movies on Netflix with zero buffering. However, it has taken 28 years to get here, and the Metaverse is still new, so we need to be patient and allow it to evolve. According to Citibank, around 5 million people will be spending a couple of hours in the Metaverse by 2030.
What are your plans for 2023?
We are working on digital twin projects that involve creating virtual cities in the metaverse with full functionality. This means that you can get a trade license, rent an office, and hire people in the Metaverse. This is the future, and it is starting to happen now. We are at the forefront of technology and leaders in the space, but we are still learning because there are no experts.
What is your final advice to organisations in the region?
“If you have seen the Metaverse Bandwagon, you have missed it. You have to be on it!”
