Smart Distribution of Digital Solutions; Newcom Leads the Way!

Newcom Computer Systems is one of the leading IT distribution companies offering both business and consumer solutions. Jai Bhatia, Director – Sales and Marketing at Newcom Computer Systems talks about the diverse aspects of the ICT distribution.

Elaborate on the products and solutions that Newcom Computer Systems provides and their significance in the era of digital transformation

Newcom Computer Systems is one of the award-winning leaders in the digital distribution solution where we not only concentrate on “volume-added” services but also strongly caters to “value-added” distribution. The competition has gone stronger, the demand in gadgets has increased, in short, the world has digitalized itself and has become more tech savvy. Here is where Newcom continues to play the most crucial role with their philosophy of partnership beyond business by building the bridge between the vendors and the channel partners. It ensures the product reaches to the correct end consumer. At Newcom we offer a wide range of products in two different sectors which, includes business solution and consumer solution. By adding more brands to our catalogue this year, Newcom has built a strong and dedicated team and continues its journey as one of the pioneers in the distributor for globally renowned brands. We accommodate various categories i.e., monitors, computer peripherals, video conferencing solutions, gaming accessories, security are some of the most in demand categories at Newcom.

What types of verticals are you mainly focused on?

Newcom Computer Systems works on one of the rare modules of providing solutions to business groups and enterprises as well as channel market. With our strong presence in the market for VAD Solutions such as video collaboration and interactive panels, we are partnered with well-known brands such as Logitech, Samsung, Targus, Hyper, Rapoo, J5create, Lindy, Arozzi and few more in the pipeline. We work directly with the top system integrators to offer the best business solutions to the sectors such as hospitality, education, automotive, etc.

Briefly describe the AV, computer peripherals, or unified communication products that you offer to enterprise customers

Newcom provides an enterprise IT solution with

Jai Bhatia

Director – Sales and Marketing, Newcom Computer Systems

renowned brands such as Logitech, Samsung, Targus, Rapoo, J5create, HP and few more in Pipeline which puts us into a place as one of the leading distributors in UAE. The range of these products spans Monitors, gaming accessories, video Conferencing devices, docking stations, cables and adaptors, cybersecurity products, and much more. Each product that we offer is unique with its feature and add value to the customer experience. Our most popular enterprise IT solution includes room conferencing solutions.

What are your Middle East strategies for 2023 as a prominent distributor in the region?

Newcom believes to push through the fear, step out of the present and begin to peer around the corners toward 2023 and beyond. We have observed that the industry is inclined towards AI, AR, and Security solutions, and we would like to explore and expand our brand partners in these fields. The new trends that will drive the market in coming years will be a strong digital presence and preparing different marketing strategies using geo-fencing data. In 2023, We are looking forward to increasing omnichannel selling and expand our business into the global market. We are also spreading our wings in different regions and countries in Middle East and Africa region.