PORT DESIGNS GROUP ACQUIRES NAOTIC

Leading brand in mobile computing peripherals, PORT Designs Group, affiliated with the investment fund DZETA, has acquired 100% of the shares of NAOTIC, the French market leader in charging carts and cabinets for computers and tablets. Objective: to expand Port Designs’ offer and its presence in computing peripherals and mobile accessories, and to become a key player in the Education and Key Accounts markets.

“This acquisition brings together the skills of two French mobility champions! NAOTIC is a magnificent example of Made in France success, mastering the mobility ecosystem for the education and public sectors,” says Stéphane Tripot, CEO of PORT Designs Group. “We are going to develop our common offers in export and in large companies, which are more and more sensitive to solutions of connected bags, carts, and cabinets, for their fleet of tablets and laptops”, adds the CEO.

With a view to operational continuity and business development, the entire Naotic management team remains in place. “Joining a group that shares our values will allow us to prepare for the future and open up new markets while maintaining our strengths and our DNA,” says Fabrice Belouin, partner at Naotic.

With this acquisition, PORT Designs

Group is preparing itself to achieve its ambitions. With strong growth in France and abroad, the Group should achieve a turnover of nearly 40 M€ in 2023/2024.

PORT Designs Group has established itself as a market leader in computer mobility (bags and mobility accessories for tablets and laptops) and a major player in business equipment. And NAOTIC, which was founded around ten years ago, is a French market leader in the production of professional solutions for carrying, charging, and securing tablets and laptops.