The Revolutionary Samsung Z Flip5 and Galaxy Z Fold5 now in the UAE

Samsung Gulf Electronics has announced that the new Galaxy foldables - Galaxy Z Flip5 and Galaxy Z Fold5, are now available for pre-order for customers across the UAE until August 10, 2023. The new foldables offer unique experiences with sleek and compact designs, countless customization options, and powerful performance. From content creation on Galaxy Z Flip5’s new Flex Window to seamless multitasking on Galaxy Z Fold5, this Series of Galaxy foldables meets and exceeds the distinctive needs of today’s users. Furthermore, with an optimized battery powered by the latest processor, the Samsung Galaxy Z Series transforms what is possible with a smartphone – open or closed.

Fadi Abu Shamat, Head of Mobile eXperience Division at Samsung Gulf Electronics, said: “Every day, we are seeing an increasing number of consumers opting for our foldables, captivated by the unparalleled experience they provide. Our exclusive pre-order offers will therefore make it easier for our Galaxy fans to not only access their favourite devices in time but also upgrade for an incredible value.”

In recognition of its exceptional presence in the Middle East, Samsung has also announced pre-orders for a special Samsung Galaxy Z Fold5 1 TB Premium Edition. Available exclusively in limited quantities, the phone boasts a mesmerizing Arabic geometric pattern that pays homage to the region’s opulent heritage. The premium edition box is thoughtfully packed with all the essential accessories, enhancing the overall experience and making it truly extraordinary.

Galaxy Z Flip5 lets users express themselves with exclusive colours available on Samsung.com including Mint, Graphite, Cream, and Lavender , as well as a range of accessories including a Clear Gadget Case, Flap Eco-Leather Case, Flipsuit Case and easy-to-carry Silicone Case with Ring to create a more personalized look.

Galaxy Z Fold5 is available in Icy Blue, Phantom Black, and Cream, along with a variety of cases that offer practicality and style including a Slim S Pen Case, Clear Gadget Case, Eco-Leather Case, and a Standing Case with Strap .

Samsung’s Foldable Smartphones: Driving Demand and Securing Market Dominance

The smartphone market has been witnessing a flurry of phone launches in recent months. In light of this, we conducted an interview with Rishi Padhi, Research Principal at Gartner, to gain insights into Samsung’s phones and his perspective on the foldables market. Here are his views on these subjects.

What role new smartphones can play in attracting more customers towards Samsung?

Currently the share of foldable devices within smartphones is small but is expected to grow out compared to overall smartphones. In our 5-year forecast, we expect foldables to grow at nearly 49% CAGR which when compared to the rest of smartphones being flat or slightly positive is a definite good sign for Samsung in terms of demand to come. The most popular category within foldable smartphones is the flip design and with lowered cost of production, the flip design being priced close to normal flagships is an added benefit that puts Flip devices as an attractive proposition for consumers.

How will the foldable smartphone market will play out in the future, and will Samsung’s dominance be challenged anytime soon?

The competition for Samsung is mostly from vendors which have limited global penetration and Samsung benefits in terms of having a strong market presence as well as being the only foldable option in some markets helping them maintain their lead over others. However, the market for foldable smartphones is still very small compared to overall smartphones and hence, vendors are mainly looking to create their own userbase rather than competing for share.