SONY INTRODUCES HXC-FZ90, TO ITS STREAMLINED 4K LIVE PRODUCTION LINEUP

One notable feature of the HXC-FZ90 is its support for HLG (Hybrid Log Gamma) and S-Log3, which are essential components of Sony’s SR Live workflow. This capability enables organizations to embrace the world of high dynamic range (HDR) in both HD and 4K formats. With the HXC-FZ90, production teams have the flexibility to incorporate HDR technology into their content creation when desired, whether it’s in HD HDR or 4K HDR.

Key features focused on image quality and easy operations include:

• Single chip 2/3” 4K CMOS sensor with B4 mount enabling 2000 TVL resolution

• 4K license available on weekly or monthly basis or as a permanent feature commented Koichi Murakami, Head of Professional Division at Sony Middle East & Africa.

In today’s media landscape, event production companies, e-sports organizations, houses of worship, and educational institutions primarily produce their content in high-definition (HD). However, they are increasingly recognizing the numerous benefits that 4K production offers and are actively seeking ways to transition to this higher resolution format. Sony has responded to this industry demand with the introduction of the HXC-FZ90, a camera that simplifies the switch to 4K production while retaining a familiar design philosophy and operational approach. The HXC-FZ90 is designed to provide a seamless transition to 4K production for organizations that are ready to make the leap. Sony understands that familiarity and ease of use are crucial factors in adopting new technology, and thus, the HXCFZ90 incorporates a design philosophy that aligns with previous Sony camera models. This familiarity allows production teams to make the switch to 4K at a time that suits their organization, without the need for extensive retraining or workflow overhauls.

• HLG and S-Log3 built in support for SR Live workflow

• ARIA Function: Automatic Picture optimization according to lens characteristics

• Simple integration with CNA-2 web RCP Control allowing advanced monitoring

• Stereo mini jack connector for simple headset connection

• Simple camera operation from front panel of new CCU HXCU-FZ90 with functionalities such as IRIS and paint control

The versatility of the design and functionality of Sony’s HXCFZ90 camera makes it an ideal choice for a wide range of production scenarios. Its adaptability enables its utilization in various settings, including studios, events, corporate environments, and sports arenas. The camera’s design is carefully crafted to accommodate the diverse needs of different production environments. Its flexibility allows it to seamlessly integrate into studio setups, providing professional-grade image quality and precise control for capturing content in a controlled environment.