SONY INTRODUCES THE LATEST ADDITION, THE HXC-FZ90, TO ITS STREAMLINED 4K LIVE PRODUCTION LINEUP

Sony Middle East and Africa announced exciting news regarding their live production system camera. This new offering is specifically designed to cater to the needs of broadcasters and event production companies in the region, providing them with an affordable yet high-quality solution for their 4K-ready production requirements. By offering a budget-friendly option without compromising on quality, Sony intends to empower broadcasters and event production companies to deliver exceptional content in stunning 4K resolution.

“There has been a significant rise in the number of 4K compatible devices available in the Middle Eastern and African markets. The increase in customer demand for the ability to fully immerse oneself in the incredible space of 4K video is what is driving this expansion. Moreover, businesses are now actively looking for adaptive solutions to transition between production formats, such as 4K, HD, and HDR. Despite their current emphasis on creating the majority of their projects in HD, they understand how crucial it is to prepare their business for the future. They strive to promptly fulfill requests that include 4K or HDR components, displaying their capacity to change to meet fluctuating consumer expectations”,

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