SEO for Beginners | Digital Marketing Training Institute A guide by Digital Dnyan Academy
Table of Content ➔ What is SEO ➔ Objective ➔ Why SEO ➔ Importance of SEO ➔ Types of SEO ➔ SEO Process ➔ Conclusion
What is SEO? SEO stand of Search Engine Optimization. It the process of improving your site to increase its visibility when people search for products or services related to your business in search engine like - Google, Bing and many more. The better visibility your pages have in search results, the more likely you acquire attention and attract prospective and existing customers to your business.
Objective ➔ Search Engine Ranking Increase and Maintain search Engine Rankings of your website ➔ Search Engine Presence Increase search engine presence of your website ➔ Traffic Increase number of visitors for your website through organic search traffic
Why SEO? The main goal of SEO is to improve the quality and quantity of traffic to your website through onsite changes. Along with search engines SEO improves user experience and usability of your website. So, it is necessary for all business having website and for each and every website SEO is done and manage properly! Learn SEO from best SEO Training in Pune and kick start your career in SEO.
Importance of SEO SEO is most important and fundamental part of Digital Marketing.More precisely it is useful and necessary tool of Digital Marketing. Importance of SEO are ➔ Web Traffic ➔ Trustworthy ➔ User Experience ➔ Drive Traffic ➔ Conversions ➔ Growth
Types of SEO On-Page SEO
Off-Page SEO
Technical SEO
On-page SEO includes all of the things that your readers will see when they visit your website.
It is a huge part of SEO, Link-building is the integral and difficult part of this.
Technical SEO, is related to on-page factors but has to do with things that go on behind the scenes.
SEO Process
Conclusion ➢ SEO stands for search engine optimization, which is a set of practices designed to improve the appearance and positioning of web pages in organic search results. ➢ SEO - The process of making your site better for search engines. ➢ SEOs use their understanding of many ranking factors to develop and implement search marketing strategies. ➢ Pillars of SEO : ○ Technical SEO ○ On-Page SEO ○ Off-Page SEO
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