CRM INTEGRATION TO GROW YOUR BUSINESS
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WHAT IS CRM? Customer Relationship Management (CRM), as the name suggests, is the technique & the technologies that organisations of every scale use to manage their customers and maintain the relations with them in order to enhance their profits.
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COMPONENTS OF CRM Maintaining a relationship with the customers and utilizing the relationship for providing better services such that to yield maximum benefits is not a single task, but is incorporated with a number of components. • Lead Management • SalesForce Automation • Marketing • Customer Service • Analytics & Reporting Image Source: cio.com
TYPES OF CRM • Operational CRM Operational CRM is liable for automating all the processes that are carried out inside and outside an organisation. • Analytical CRM: This type of CRM keeps the record of the client data, providing a better insight into customer’s requirements and demands. • Collaborative CRM: The collaborative CRM completely focus on improving the customer experience.
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WHO SHOULD USE CRM? Every business that cares for each of its customers and wants to maintain a long term relation with them, in order to generate more revenue and growth, must use a CRM. As already mentioned, a customer is the backbone of a business, so it is compulsory to nurture the relationship with them so that one can gain maximum customer satisfaction and retention.
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BENEFITS OF USING A CRM CRM is the most useful technique through which you can not only handle your customers but also manage all the operations going on inside the organisation and enhance your business growth. Following are the benefits of using CRM in an organisation: • Better Client Relationship: The only target of developing CRMs is to grow the business by providing the customers with the best possible services. • Increased Productivity: Since, using a CRM, the relationship with the existing customer is managed properly, it helps the organised with increased productivity. • Customer Satisfaction: When a customer is given the maximum attention and provided with better services, it becomes easier to gain customer satisfaction. • Customer Retention: One of the best customer retention method that a CRM apply is, whenever a customer tends to move to other companies to access similar services. • Improved Efficiency: Since the companies get to know about the demands and needs of the customers through the CRMs.
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