CRM INTEGRATION TO GROW YOUR BUSINESS
WHAT IS CRM? • Customer Relationship Management, as the name suggests, is the technique & the technologies that organizations of every scale use to manage their customers and maintain the relations with them in order to enhance their profits. • CRM helps the organizations to build strategies based on customers’ interaction, their behavior and data.
COMPONENTS OF CRM The components of a CRM that contributes to the growth of the business with the help of customer relationship management are as follow: • SalesForce Automation • Marketing • Lead Management • Customer Service • Analytics & Reporting
TYPES OF CRM There are the three main types of CRM as below: Operational CRM: Operational CRM is liable for automating all the processes that are carried out inside and outside an organization. Analytical CRM: This type of CRM keeps the record of the client data, providing a better insight into customer’s requirements and demands. Collaborative CRM: The collaborative CRM completely focus on improving the customer experience.
BENEFITS OF USING CRM Following are the benefits of using CRM in an organization: Better Client Relationship: The only target of developing CRMs is to grow the business by providing the customers with the best possible services. Increased Productivity: Since, using a CRM, the relationship with the existing customer is managed properly. Customer Satisfaction: When a customer is given the maximum attention and provided with better services.
SOME POPULAR CRMS CRMs are beneficial and always in demand, here is the list of most used and most popular CRMs, that have been helping the businesses with its services: • Salesforce CRM • Zoho CRM • HubSpot CRM • Oracle Sales Cloud • Freshsales • Pipedrive • Workbooks CRM
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