BEST FACEBOOK MESSENGER MARKETING STRATEGIES
STEPS FOR FACEBOOK MESSENGER MARKETING A Facebook Business Page: First of all, you need to create a Facebook page for your business so that you can use Facebook Messenger. Access to a Chatbot Builder: You need to select a chatbot builder based on your requirements and then create a chatbot for your website. Facebook Messenger Widget: To enable the chatbot on the website, you need to get the Facebook Messenger Widget.
Ways to use Facebook Messenger as a Marketing Tool
CREATE A CHAT BLAST Facebook Messenger has already got a huge user base, and hence, it has got an average of 70 to 80 per cent open rate for Chat Blast. On the other hand, it has been rarely 10-12 per cent average open rate for an email campaign, which is way lesser than the messenger Chat Blast.
MESSENGER DRIP CAMPAIGNS Though the drip campaigns have been good with emails, with messenger it is even better. The engagement rate with Facebook Messenger is four times higher. So, ditch the old email method for the drip campaign, and start doing it with Facebook Messenger. You can use a welcome message for the first interaction with the new user, and then, provide them with regular updates through the direct messages.
COMMENT GUARD Comment Guard by Mobile Monkey helps you create a chatbot that auto responds to the users who commented on a specific post on your website. The response to the user goes as a direct message through Facebook Messenger, and as soon the user responds to the message, he/she becomes the lead.
CLICK-TO-MESSENGER ADS The Click-to-Messenger ads are different from the traditional ads, as when a user clicks on an ad, he/she automatically receives a message over the messenger. This way, you can access their contact details, and at the same time, the user can ask questions about the services or the product the ads was representing.
Benefits of Facebook Messenger for Marketing
REACH YOUR TARGET AUDIENCE Facebook Messenger is instant, and unlike emails, the user is actively responding to you, providing you to have a one-to-one conversation with your customer. This way, the users get to clear their doubts and you to introduce them with your services and products better.
GENERATE HIGH-QUALITY LEADS Facebook Messenger offers you different tools, like sponsored messages, to re-connect with the people who contacted you previously. This way, you give them more attention and convert these people into high-quality leads.
NURTURE LEADS WITH AUTOMATED MESSAGES When you have already generated leads, you can engage and nurture these leads by sending personalised automated messages time-to-time. These messages may include some new offers, events, and even, coupons for them. To make the leads your permanent customers, you need to maintain the relationship with them, and for that Facebook Messenger is the best tool.
CUSTOMER SUPPORT When using a Facebook Messenger chatbot, it becomes easier for the users to connect with you for any query they have. They are more comfortable sharing their problem and you provide them with speedy support, that too, at a personal level. Use of a chatbot for customer support also reduces a lot of money as well. So Facebook Messenger is one of the most powerful tools for digital marketing.
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