Important Tips for Better Images SEO
High Quality & Original Images Using
high-quality images on a website makes the website look more attractive and enhances the user experience. Also when the images are original, i.e. belong to your company itself, it puts a great impact on the user of the site. Original images do not need a highbudget setup, but you can get those images by yourself using a good camera.
Relevant Images Your website talks
about selling clothes, but you have put the food pictures on it. Does it make any sense? No! Right? In the case of images, it is quite simple. The image must represent the context of the textual content on the web page. The images are more expressive and are helpful in simplifying the complex content into a simple form. Using wrong images on your website can turn off the visitors.
A Big No to the Copyright Images The
other reason to use original pictures, on your website, is to avoid the copyright conflict that can occur when you use some random pictures from the internet. Copyright claims on the images are not good for your website, and also for you, as you can get into an expensive lawsuit. The companies that own the pictures can issue a notice for not taking their permission to use the images, which is valid under the Digital Millennium Copyright Act (DMCA).
Choose the Right File Type Choosing
the right file type for the images is also another important part of Image SEO. Commonly, there are three most used file types, i.e., jpg, png and Gif. All the three types are slightly different from each other but fall in the same category. The PNG files render the highest resolution of all, but at the same time, they have the biggest file size too. So most of the people use the jpg format of the images, as they provide high resolution at the smaller file size.
Image Size and Hosting Another
prime factor in Image SEO, is the size of an image, as the page load time for a website depends on it. The bigger size of the image is a major agent in slowing down the page load time for the website. According to the researches, on a new website, the users wait for the site to load only for ten seconds and leave the site immediately. So for better user engagement, one must maintain the page load time to its lowest.
Naming the Images Naming
the images might look an easy task, but then is also the most critical one. In the Image SEO, the name of the images has its own role to play. While naming the images, try to choose a name which is relevant to the content. The image name is not visible to the users, but it is helpful in providing the content information to the search engines.
Captions & the Alt Text Alt
Text or the Alternate Text is another most important constituent in the Image SEO. Using the alt tags carefully is beneficial to the overall on-page SEO strategy. Most of the search engines are textbased, and when the image takes longer to load, or in the case, does not even display, it is the Alt text that appears on the screen, and the SE reads it.
Image Sitemap For
better SEO, creating a sitemap is a common thing, but did you know that Google also encourages creating a sitemap for the images used on the website for better search engine ranking? You can add the images to the sitemap, or you can create a separate sitemap for the images. It helps the search engines to add those images to the index, such that the images also show up in the searches.
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