On-Page SEO Checklist: All You Need to Know
META TAGS Meta
tags are snippets or small describing elements which tells the Bot what the web page is all about. These tags are not visible to the end user of the website, but to the search engine. The meta tags used in SEO are: Title Tag Meta Description Tag Meta Keywords Attribute Alt Tag
HEADING TAGS The
Heading Tags are used in HTML for defining different sizes of the headings on a webpage, starting from H1 (the biggest) to H6 (the smallest). While using the Heading tags, you must write content-relevant headings including the appropriate keywords, as these help the search engines to analyze what your content is all about.
SEO-FRIENDLY URL A keyword-friendly
URL of a webpage helps the bots as well as the humans to understand the theme of the landing webpage and improves the site’s search visibility. The maximum URL length is 512 pixels.
CONTENT “Content
is the king”, this has been repeated millions of times, but it goes only to unique and relevant content. For better SEO of your website, you must update the content in the form of blogs or articles, regularly. Since you will be updating the content regularly, the bot will get to know about it and will crawl your website faster.
OPTIMIZE YOUR IMAGES Optimizing
the images of a website is the most important step to be taken during the process of SEO. Image optimization includes adding a caption to the image, resizing it without compromising its quality, and most importantly, using the alt tag along with it. Like the other content, the image must also be unique and relevant to the context of the web page.
SPEED The
speed of a website is the major factor in increasing the bounce rate. Since people have got access to the faster internet, nobody wants to wait for a website to load for too long. The average load time for a website or a webpage must be optimized to 3-4 seconds, and not more than that.
MOBILE FRIENDLY According
to the latest researches, people are more active on their smartphones, and it is only device providing maximum engagement. Mobile-friendly websites rank better in the SERPs. So make sure your website is mobile friendly and easily accessible.
FREE REPORTING PLATFORMS Tracking
the traffic on your website is a really important part of SEO. Google has provided free reporting platforms, Google Analytics and Google Console, to track the performance of the website on the Google searches. Google Analytics helps you to track the location of a user, the page on which the user has been active, as well as type of traffic.
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