ULTIMATE GUIDE TO CONTENT OPTIMIZATION What is Content Optimization? Content Optimization is a process of curating the materials for your website in such a way that they would be easily visible to your target customers and potential audience. When they search for a specific topic or keyword in Google, your content should be able to stay at the top of search engine result pages (SERPs).
Need and Importance The prime goal of content optimization is to let your target audience discover your website easily. You may write good content for your website but unless and until it is planned strategically especially what topics are you focusing on, what will be the keywords and phrases, & who you are writing for, your blogs are incomplete. This is where an SEO expert steps in and optimizes your content.
Tips and Strategies 1. Write Quality Content 2. Use Headings & Subheadings 3. Optimizing the content 4. Avoid big Paragraphs 5. Insert Images 6. Don’t make it too Technical
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