Facebook Analytics Shuttering on June 30? Here’s What You Should Know - iSurti.com

Why is Facebook analytics going away? Facebook to shut down its Analytics and Insights feature. Which are the alternative tools?

The declaration of Facebook Analytics being shuttered on June 30, 2021 has left marketers amazed with a very less time to switch to alternatives.

The reliability of marketers on Facebook Analytics to measure conversion data has led to this announcement which comes forth with a decidedly short notice.

Facebook for Business help center had published this announcement. Clicking on to analytics.facebook.com is now redirecting users to the announcement, which reads the following: “Facebook Analytics will no longer be available after June 30, 2021. Until then, you will still be able to access reports, export charts and tables, and explore insights. To export data into a CSV file from Facebook Analytics on your desktop, click the arrow in the top-right corner of each chart or table.”

As per the latest news, the company hasn’t offered any reason behind its decision to shutter Facebook Analytics. Instead, it has started directing users to various other business tools that are not its exact alternatives.

Facebook avails users with the following business tools to use after the removal of Analytics: Facebook Business Suite : It enables users to manage their Facebook and Instagram business accounts with detailed insights about a business’s audience, content, and trends though currently it is not available to everyone.

Ads Manager : This allows businesses to view, make necessary changes, and view results for their Facebook campaigns and ads.

Events Manager : This will help users to set up and manage Facebook business tools similar to that like Facebook pixel and Conversions API. It will also generate reports on actions taken on a business’s website, app, and physical store.

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