Watching Out for Seasonal Pests Creating a Media Swarm

PPMA’s consumer media relations efforts secured 500 media placements in national and regional markets across the country, resulting in over 426 million impressions with an estimated worth of $9.4 million in publicity value For perspective, that’s the equivalent of every person in New York City viewing a PPMA media placement 50 times.

426,400,000 impressions

$9,400,000 in publicity value

Some of our most memorable pieces include stories with USA Today, AccuWeather, Good Housekeeping, the Weather Channel and Good Morning America. This year, news outlets wanted to learn more about climate change and its impact on pest populations, seasonal prevention tips, PPMA’s seasonal Bug Barometer® and Vector Sectors™ as well as our annual special awareness observances such as Termite Awareness Week, Tick Awareness Week, Bed Bug Awareness Week, Rodent Awareness Week and National Pest Management Month.

BUG BAROMETER®

PPMA’s seasonal pest predictions have become a staple in our media relations strategy, providing consumers across the country with region-specific forecasts and helpful information to keep their families and properties safe from pest threats. With the guidance of NPMA’s certified entomologists, we release the research-backed data on a bi-annual basis and work directly with key media outlets to spread the word about the weather’s impact on pest pressures. In 2022, our Bug Barometer® forecast garnered 34 media wins, including coverage on The Weather Channel, PennLive and Detroit News Online, amassing more than 2.2 million impressions

2,200,000 impressions

VECTOR SECTORS™

Vector pests pose a serious threat to human health, which makes our bi-annual Vector Sectors™ watchlist a vital resource for media reporters and the American public alike. This report never ceases to gain nationwide attention, including features on The Weather Channel and in local markets that make it on our list.

822,000 impressions