An icon reinvented MOLESKINE SMART
Moleskine
the legendary notebook
▪ Moleskineistheiconicbrandoftheblackcover notebookwithroundedcorners,ribbonbookmark, elasticpage-holderandexpandablerearpocket.
▪ Thebrandiswellawareofthepowerofwritingand thehumantouchonthenotebook.Everynotebook forMoleskineisastorytobetold,awaitingtobe written.
▪ Handwritingisbothuniversalanddeeplypersonal. It’sathoughtfulwaytoexpressyourtrueselfand connecttoothersinaveryintimateyetuniversally accessibleway.
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Today handwriting is as important as ever
The literature and science
What the Academia and Neuroscience say
• Inthepastfewyears,headlinesproclaimedthat handwritingwasgone.Thencametheexperts quotinganecdotalfactsabouthandwritingkey roletohelpstudentslearntowriteandretain informationbetter.
• Handwritinghasacalmeffect,Itcoordinatesthe leftbrainandtherightbrain,itboostcognitive skillsandinspirescreativity.Itsharpensaging mindsandimprovememory.
“The present research suggests that even when laptops are used to take notes, they may be impairing learning because their use results in shallower processing. In three studies, we found that students who took notes on laptops performed worse on conceptual questions than students who took notes longhand. We show that whereas taking more notes can be beneficial, laptop note takers’ tendency to transcribe lectures verbatim rather than processing information and reframing it in their own words is detrimental to learning.”
• New brain researches shows that writing by hand helps children learn more and remember better [www.Sciencedaily.Com]
“Students who take notes by hand outperform students who type, new studies show.”
Sources:
The Pen Is Mightier Than the Keyboard: Advantages of Longhand Over Laptop Note Taking, April, 2013
The Wall Street Journal, April 2013
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Why do we need it more than ever
Paper has a special place in consumers creative development process, while digital is gaining in the execution Source:Globalconsumerstudy2019 IT,DE,UK,US,JAPAN 1000xCountry GenX,Mil,GenZ
Moleskine and digital
▪ Moleskinehasbeenpositionedsinceitscreation asa companion of digital,notasa competing element
▪ MoleskinelaunchedMoleskine+in2013 embracingtheADA(analog-digital-analog) strategicbrandnarrative
▪ AtMoleskinewebelievein:
✓ Thetimelesspowerofhandwriting.
✓ Thetechnologicalneedsdevelopinginthemarket
✓ Thecontinuityandconnectionbetweenanalogueand digitaltools.
Moleskine goes digital to expand the users possibilities on paper
Toprovideananswertotodays’changingneedswithtechnology,
MoleskinedevelopedtheSmartcollection.
MoleskineSmartisanecosystemofsmarttoolsandservices
designedtosimplifythecreativeandproductiveprocess,
allowinganideatoevolvenaturallyonpaperbeforebeingedited andshareddigitally.
TheSmartWritingsystem:
✓ Letyoudigitalizeyournotesanddrawingsandstoresthemin yourdevice
✓ Designedtoprovideyouaseamlesswritingexperiencefrom papertothesmartphone
✓ Bringsthepoweroftechnologyandtheunchangeablefeeling ofwritingonpaper
The new Smart
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The concept
The legendary Moleskine notebook, now digitally connected
The Smart Writing System isan ecosystem ofsmarttools(SmartNotebook, SmartPenandNotesApp)designedtosimplifythecreativeand productiveprocess,allowinganideatoevolvenaturallyonpaperbeforebeing edited and shared digitally.
products
Yournaturalhandwriting, theintimatespaceofyourMoleskine, yourcreativity,unchanged.
Thesimplicityofdigital, thespeedofaclick, theubiquityofcontents, forempowerednotes.
Let'sdiscoverthemagic!
The
Moleskine Smart conceived to address different needs and use cases
OurgoalistomaketheMoleskineSmartWritingsystemtheunmissablecompanionofourcoreuserbase
STUDENTS
-Theyarethefutureclients
-Theyarealllookingfordigitalhandwritingtools andareopentochanges
-Theyarealreadyusedtodigital,buttheyneed paperintheirstudies
-Moleskineproductshaveanemotionaland aspirationalmeaningtothem -Theyarelookingfornewtoolstohelpthemin theirstudies
PROFESSIONALS
-Theyrepresentthecoreuserbaseof Moleskine
-Experiencingnewwaysofwriting, migratingcontentsfrompaperto digitaldevices
-Mayusebothdigitalandpaper
CREATIVES/ARTISTS
-Moleskineproductssupporttheir creativityandindividualexpression
-Theywanttoembracetechnologyand don'tseeitasathreattotheir creativity
Product details
Tech specs
Complete the ecosystem and make the most of your handwriting: the Notes app
-ONBOARDING GUIDE toguidethe userfromthefirstinstance.
User'sdigitizednoteson multipledevices(ex.iPhoneand iPad)using CLOUD SYNCRONIZATION tokeepeverythingatyourfingertips. The TRANSCRIPTION engine recognizesbetween80 99%ofwritten wordsdependingonthehandwriting.
-Possibilityto EDIT yourcreations usingthefeaturesoftheapp.
- NEW SHARING FEATURES to
makewritingeasiertobeshared, andmultiple-pagesexportableas1 document.
- IMPROVED SEARCH ENGINE with
adedicatedplacetosearchfor wordsandtags.Diveintoyournotes andquicklyfindwhatyouneed.
Notes app is also available on Android phones in China
Smart Pen
Tech specs Smart Notebook • The Smart Notebook with its classic Moleskine shape and ivory-coloredpaper. • EachpagecontainsinvisibleNcodeswhichallowtheSmart Pen to create an instant digital copy of every word within theMoleskineNotesApp.
• Softfinishingandnewroundedshape • CompatibleonlywithN-codedMoleskinenotebooks • Transfers your creations from your notebook to your device. • Afullworkingdayofbattery:8hours • 100pagesofinternalmemory Toolsdesignedwithcaretosupportyourcreativity
Customization specs
Smart Pen
• Notcustomizable Notebookcanbecustomizedonfrontandbackcover
Smart Writing System in B2B market: gifting and sales tool kit
▪ Internal & External Gifting.TheSmartwritingsystemistheperfecttoolforinternalgiftingforemployeesandexternal giftingforyourtopclients
▪ Sales tool Itistheperfectsalestooltosimplifythedailyworkflowofyoursalesforce:takenotesduringameetinginyour notebookandsendthemstraighttoyourteambyemailasaPDFattachment.Sketchoutyourvisionforaprojectonpaper andturnitintoadigitalpresentation.
