Even after the digital revolution thriving in almost every part of the globe. The marketing principles still follow the golden rules of trading that include product, price, place, and promotion. Marketing is a vital part of the business, Marketing promises the increase in sales of your products and services. Even after the introduction of new technology and marketing paradigms in the industry the entire marketing solely depends upon the engaging with your audience and serving real value to them. The decline of Traditional Marketing : Traditional ways of marketing include newspapers, television, radio, brochures, and flyers. Traditional marketing was an effective way to target the relevant audience but with the Introduction of digital modes of marketing, Traditional marketing reached the verge of declining. We hardly pay any attention to those hefty banners and hoardings installed on the highways. Seriously those banners won’t land you to further conversions. However, if you are a multimillionaire brand having an adequate budget to spend on your marketing campaigns.
Introduction to Digital Marketing Digital Marketing is the promotion of your brands and products on the internet. With the more people spending their time on the internet it has been an important element that needs to ponder while thinking about your marketing strategies. Digital or more generally internet marketing is extracting leads and conversions from the Internet by using organic as well as paid marketing campaigns so if you are a business or entrepreneur you must hire a digital marketing company in Australia to help you get initiated with digital marketing channels.. Here are some different aspects of Digital marketing. SEO (Search Engine Optimization) SMO( Social Media Optimization) PPC (Pay Per Click) Email Marketing Why Digital Marketing is better than traditional marketing??? 1) More Customer Engagement : traditional marketing makes it very difficult to interact with your audience, While digital marketing offers much ease in engaging with your customers. As a loyal brand you can connect with your audience by means of social media comments, email messages. It will make your brand more credible and trustworthy. 2) Measurable ROI : With the traditional means of
advertising measuring the return of investment was something next to impossible. But with the help of various tools that such as google analytics, It’s been quite effortless. 3) Brand Development : Promotion of your brand on internet helps your brand flourish on the internet and thus enhances your visibility on the web, and presents your brand as a dignified in competitor’s market.