What's New

WHAT'S NEW

Second year students in professor Kelly O'Keefe's Brand Experiences class gained real world experience working on "live client" projects and presenting to clients like Hilton, Chock Full o’ Nuts, CarLotz, Unidays and FeedMeWell. Students who wanted to push themselves even further (with no class credit) worked with non-profit clients from the Virginia War Memorial, CultureWorks and VisionZero.

Clients were extremely impressed with the work. Rick St. John, Virginia War Memorial Foundation board member, said, “The presentations were truly world class and showed a deep understanding of the Virginia War Memorial. I look forward to further meetings so we can capture the essence of the students' work.”

To learn how brands partner with the Brandcenter, visit our Partners pagepage.

Last month, we hosted the 2018 AICP (Association for Independent Commercial Producers) Show at The Byrd Theater. The AICP Show celebrates the top work in lm from global advertising agencies and production companies. The show is mostly hosted in larger markets like NYC, LA, and San Francisco; but they bring the show to RVA speci cally for our students. We were especially proud that 13 Brandcenter alums had work in the show for brands like Delta, Adidas, Google, and KFC. And, Brandcenter students (now recent grads) placed in the student category for their Boss Coffee work.

We also launched our Brandcenter Pop-Up Shop just in time for holiday shopping. The online shop showcases art, books, jewelry and other goods made by our alums as well as Brandcenter gear like t-shirts, hoodies, and water bottles. Proceeds from the shop go directly to the Brandcenter’s annual fund, which supports important initiatives like student scholarships, capital improvements, new equipment, among other things to enhance the quality of education for our students. Due to high demand, the shop will remain open until January, but order by Dec. 14th for holiday shipping.