SIXTY Volume 23

Our work is fueled by change. With every passing day, creatives, strategists, makers, and doers are met with the same challenge: what’s next? These experts are at the helm of how society responds to a world in motion, because CULTURE, CREATIVITY, AND CONNECTIVITY WERE NEVER MEANT TO BE STAGNANT. That’s the very reason that change is in our blood at the Brandcenter.

Our nonconformity demands growth and progress. As we cultivate the next wave of creative problemsolvers, we recognize the need to continually question and evolve in order to allow space for students to do the same.

And yet, the Brandcenter’s ultimate challenge is not about our evolution, but the revolution we create. It’s not about a specific place or a single person, it’s about making room for the spirit of innovation and dynamic thinking. Beyond flexing their creative skills, our graduates’ footprints are seen and represented across the vast creative landscape, enacting change in business, technology, and communication, fighting anything from climate change to social injustices. A COLLECTIVE FORCE FOR GOOD.

Brandcenter students don’t just learn how to navigate and lead change, they learn to create a “what’s next” that truly makes a difference. OUR EVER-CHANGING TIMES CALL FOR INNOVATION, CREATIVE THINKING, AND A COMMUNITY OF SUPPORT. Each year, a new revolutionary wave leaves the Brandcenter with these elements tucked in their back pocket.

In 2020, we’re experiencing a new type of worldwide change — one that doesn’t just impact our work, but our entire existence. As society moves through this uncertainty, we’re reminded that change is where the Brandcenter finds opportunity.

We rise to any challenge. We thrive in difficult situations. We unite through a world divided.

At the Brandcenter, we’re no longer just saving brands. WE’RE OUT TO CHANGE THE WORLD.

VANN GRAVES Executive Director