Brandcenter at VCU

The Brandcenter at VCU is a two-year, full time master’s program focused on creative problem solving in the world of brands. Our students concentrate in one of five tracks (Art Direction, Copywriting, Creative Brand Management, Experience Design, and Strategy), earning a master’s degree in business from Virginia Commonwealth University. Under the guidance of faculty with extensive industry experience, they learn how consumers think and how the industry works — collaborating with their multi-track teams in a real-world, agency-client setting. They learn how to build brand experiences for companies like Google, Casper, AirBnB and Spotify, as well as how to present and sell their work — all while building their portfolios and their networks.