RESOURCES
WORKFORCE WANTED: PROMOTING YOUR INTERNAL CULTURE TO RECRUIT CANDIDATES Cameron McPherson
As many dentists and business owners know firsthand, employers across the country are continuing to experience difficulties filling job positions. According to spring data from the Bureau of Labor Statistics, the United States has two job openings for every person who is unemployed. In other words, the labor market is tight, competitive, and at times, exhausting. Careers in the dental field are rewarding and bring smiles to the faces of both patients and staff. Local leaders and organizations, like the Virginia Dental Association (VDA), are working to ease
workforce challenges and connect more people to dental team positions. We know promoting your organization’s culture is an important part of marketing an open position. A recent poll by job review website Glassdoor revealed that 77% of respondents consider a company’s culture before applying. When it comes to recruiting new team members, your dental practice’s social media platforms are an important tool for highlighting your practice’s culture and attracting candidates – and can show why your dental office is a place they want to work.
“ When it comes to recruiting new team members, your dental practice’s social media platforms are an important tool for highlighting your practice’s culture and attracting candidates.”
Here are some tips and best practices to keep in mind.
Spotlight staff through employee profiles
Employee profiles can be among the easiest content to produce on your social media pages and the most effective. Create a few questions that showcase the personality of your staff and snap a photo of the team member. The profiles not only help attract patients, but they also help job seekers get a feel for your business’ culture and their future colleagues. Keep in mind that there should be a level of privacy. For instance, consider using only first names and that some teammates may not feel comfortable being promoted on social media. Here are a few questions to consider: • What’s your favorite hobby? • What’s your favorite thing about your role? • Where was your most recent vacation?
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