Improving User Experience With Goal Oriented Design The most successful websites are those which have been designed by keeping the end goals in mind. Put simply, these websites have been designed to deliver what its customer/visitor would expect regardless of it being an easy shopping experience, a fast access to information or powerful customer service tools. A successful ecommerce platform always works in constant synchronization with your marketing efforts and as such, it is highly important for a new business to recognize its goals and guarantee a favorable outcome considering these aspects: Put in an easy to understand list, a goal oriented website designing always considers:
Best presentation of information Process sales Integrate unique features as compared to competitors Provide engaging means of communication Process secure and fast payments Self service features Generate a database for later use
How To Improve User Experience With Goal Oriented Designing? 1. Design first, develop second
As has been a popular proverb, "Look before you leap", so is the world of designing. Before you actually come up with a set of codes for a website, you need to think and
brainstorm what the codes are going to be about. Walk carefully through every element that needs to be integrated into the website; stock management, shipping, customer support, etc, before developing the codes. A schematic diagram can help and so can layout sketches of each page. 2. Treat the site planner and site builder separately
The site Planner and the site Builder are two separate but related things. As with any other art, the artist must think and visualize what needs to be done to take up the brushes or put down the shutter; web development should also be preceded by designing. This is integrated by studying the customer behavior and taking several other considerations that would bring the eventual success of the platform. 3. Designers are responsible for product quality
A house depends on its base for steadiness and durability. Similarly, the success or failure of a website can be largely accounted to the skills and experience of the designer. If the designer is able to palate out a great looking platform that also integrates all the functional aspects, the website succeeds. In case, the designers skip some of them, the website is heading out to criticism. As such, designers should also be the one who are able to understand the requirements of the end user. 4. Create your own persona
A website is going to be the face of your business, your gateway to the whole world. The design part of a website gives a personal touch to your website. This will also help attract a more steady flow of customer and user base than a randomly generated design theme. Again, the personality, the image of your brand, should not only show up in the design but also all forms of content put into the website. 5. Work in collaboration with the developer
Job of a designer is not just to create an amazing looking webpage on sketch. They are also required to communicate all design elements to the developer. It is through a
comfortable collaboration between the designer and the developer that an effective website can be built. Depending upon the industry and the resource that you have, the above points may vary. But overall, it is important to understand that a goal oriented website design plays a great role in the success of a website.