3 minute read
LUNOR DIGITAL DAYS
Let’s discover the Luniverse
Social distancing that has been imposed in recent months gave to some companies the impetus for breaking new and innovative ground in communications. Lunor is among them and has conceived the Digital Days when international opinion leaders and industry insiders were digitally beamed into the “Luniverse”. VEDERE was also invited to participate, and we were able to verify the great professionalism and high technological level of the event. The 30th anniversary year at Lunor started with an exclusive online event directly from the headquarters in the Northern Black Forest. Lunor’s CEO, the design team, and the manager of the LUMAG manufacture took part. The marketing/PR team led through the current new spectacles in 2021.
The Fux family
Lunor in all its facets
Founded in 1991, Lunor AG stands for durability and understatement. Valued for its clean and timeless design, the brand has always been convincing with highest quality standards and production “made in Germany”. The regional manufacturing eventually manifested itself in 2019 in the foundation of an own manufacture. Not far from the company headquarters, LUMAG (Lunor Manufaktur Gesellschaft) stands for best craftsmanship and sustainable economic activity in its own company. That sustainability is part of Lunor’s standard is reflected in the main building in Bad Liebenzell; because it is not just architecturally a masterpiece, but also to the greatest possible extent self-sufficient.
B 1 Horn
New line, new material
In 2021, the Black-Forest spectacles manufacture not only celebrates its company anniversary but also uses the natural material horn in the Lunor B1 Horn line for the first time. The B1 gets its characteristic Lunor look from the original Lunor double rivet hinge. The frame is available in the Black Havana, Havana Spotted, and Crystal colors.
A 13
The Lunor A13 – Contrasts and contours
Clear colors and surfaces – this is what Lunor relies on in the design of the new A13 line. The frames made of highly polished acetate consist of a two-layer acetate sheet, where deep black meets another color. The black acetate sheet is precisely removed by hand so that the individual layers appear embossed and the fine color contrast shows to advantage – puristic spectacle design in a new dimension.
The Lunor A5 – Nature’s play of colors
The new colors of the acetate collection A5 - Apricot, Rose, Blackberry, Blackforest Green - have been inspired by the colours of Nature.
A 5
The A12 – Avant-garde extravagance
The A12 line captivates with its shape inspired by the Roaring Twenties and translated into timeless Lunor design. It is extended by four new shapes now. An octagonal frame with striking edges, a crown-panto shape with self-confident rim around the brows, and a stylish anatomic design as well as a small panto silhouette ensure new variety in the collection.
A 12
The Lunor Classic – An icon
The Lunor Classic is still trending this year. In the early nineties, Lunor had launched the first frame of the line that has since then become a design icon – also thanks to its most famous wearer: Steve Jobs relied on the frame both simple and brilliant for 14 years. This timeless classic is manufactured at LUMAG.
Lunor Classic
The Lunor M5 – A new interpretation of a success story
Also in its new edition, the M5 is a timeless frame that scores with highest wearing comfort and practicality. At LUMAG, the two new shapes of the Collection 2021 are entirely “made in Germany”. The new interpretation of the Lunor V classic combines a reduced design and filigree elaborateness. The light stainless-steel frame with adjustable temples is highly flexible, making an even more precise working-out of the spectacle shape possible.
M 5
Lunor Digital Days - Sophie and Micheal Fux
