6 minute read
The Italian Companies at CircumEye#4
FILAB LENTI ITALIANE
Italian Custom Made solution available worldwide
“The Filab’s growth path continues and this time the intention is to make the Brand known abroad by participating in the “CircumEye # 4” NATIONAL fair in Athens” are the words of Stefano Cazzola Commercial Director of Filab Italia. As always, the strengths of the Tuscan company will focus not only on the high quality of the product but also on the introduction in the market of innovative visual solutions, thus highlighting the history and culture of an Italian company that has built up a background of entrepreneurial excellence. Some of the novelties that will be presented at the Filab stand: ANIMA – At the last MIDO in Milan Filab introduced on the market an exclusive system for the production of the most innovative custom made progressive lens. The winning mix of high technology and ease of learning reveals itself as a new opportunity for proposal and loyalty, creating the “Optical Center of the Future” a great alternative and novelty on the market.
A VR (Virtual Reality) goggle will immerse the Customers in a metaverse with the purpose to analyze the head and gaze direction involved in the visual process and in 180 seconds, through the use of a sophisticated AI (Artificial Intelligence) interface, will study and will provide an interpretation of the dynamics of the gaze for a precise and reliable diagnosis. The result is a map that shows the quantitative representation of the unique and personal way in which everyone looks at the surrounding world. Then, the map is transferred to the server with the aim to design and produce a fully custom made progressive lens. Inside Filab’s booth it will be possible to test the system thanks a dedicated testing station.
MYOPYA - Thanks to the technical and scientific skills developed by FILAB over the years, its team of developers have been able to develop a lens capable of counteracting the development of myopia thanks to the use of perifocal design combined with an accommodative support of 0, 50 diopters. The uniqueness of Myopia is due to a patented system developed around a scientific study started in 2012 and concluded only 6 years later. Thanks to these studies, it has been possible to create a lens whose effect is predominant in the horizontal meridian, where visual signals are more dominant, compared to the vertical meridian. SUNCHROME - the new photochromic lens that reinvent the market with unique and performing colors, guaranteeing protection, and originality and also adding a fashion note with exclusive colors developed by Filab. In addition, the Italian company will also present the new Sunchrome UV 420, which will be able to block the blue light that reaches our eyes. This experience can give to the company further feedback on its mission to create value and also margins thanks to the seriousness and culture of those who work with Italian hands, mind and heart.
Creativity and Passion in the Liò Factory collections
Liò Factory, a historic company from the Veneto region in the North East of Italy, founded in 1989 by Adriano Lio, is a team of young, dynamic people looking in the same direction, a company that is synonymous with creativity and passion. All interwoven threads of a story to be told. Creativity, and a touch of madness, led 19-year-old Adriano Lio, with the support of his brothers, to found the company in 1989, in a region, Veneto, where eyewear is tradition, as well as excellence and innovation. This is why there is a strong meaning behind the Made in Veneto Italy label on Liò products; it really speaks of a visceral bond with their homeland and values. Indeed, Liò draws its strength from its humble roots, from the influence of the eccentric style of Venice, but also from the majesty and strength of the Dolomites.
This magical mixture, combined with the inspiration given by the ‘poor’ materials offered by nature, results in unconventional eyewear collections, where the creation of an idea takes place thanks to the typical professionalism of an expert craftsman’s hand. This gave rise to the idea for the Fil di Ferro, Antica Venezia, Juta, Buccia d’Arancia and Riciclo’ collections. One collection above all has left a strong mark, the Skeleton. This line, with a frame weighing only 60 g, has launched a real trend in the world of eyewear thanks to its hollow and bizarre line, undoubtedly one of the most copied designs of recent times.
Today, sustainability is an increasingly present situation in which companies are giving more and more positive signals and responses. Liò as a company has always espoused the philosophy of sustainability by using recycled leather cases or displays made entirely of recovered cardboard. Today, Liò also combines sustainability and recycling in its glasses with the birth of the new Riciclò line, handmade in Italy using production waste products. We are therefore talking about both a product with a low environmental impact and a unique pair of glasses; in fact, it is quite difficult that by combining scraps of heterogeneous material you can obtain two absolutely identical glasses. The new collection is aimed at anyone who wants to get away from the mass-produced products that globalisation is in part imposing on us, and who wants to be exclusive. So you can only choose whether you want ‘plain’ or ‘patterned’ glasses and then the rest will be a surprise.
TutorNET presents the ZerO year of centering
NATURAL posture The customer will not have no difficulty with his new one progressive eyewear
NON-natural posture.
Smart Centering system: VISIONEasy by TutorNET
VISIONEasy is the new version of the TutorVISION video centering device created to allow the optician to detect the measures necessary to create perfect progressive glasses with a quick and easy solution, usable in compliance with anti-pandemic safety regulations. The photo of the customer is taken using a smartphone or tablet, but processing is done using a normal PC, on which VISIONEasy is installed. Supplied with the ruler to wear and the QRTnet application for IOS or Android to take pictures to the customer, which can be installed on multiple Smartphones or tablets. VISIONEasy can be combined with ZerO, to detect heights while respecting the natural posture of the customer. Included in VISIONEasy are the EyeTUTOR marketing package and the TutorLENS lens simulation. All centerings are saved in an internal database, are printable and can be exported in XML format to connect to your management system.