Senior Portfolio Vedika Khaitan
September 2016- April 2017
Table
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e of Contents Be Juice Leave Behind Studio Gatronome The Plan Nu Advil Adele
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Be Juice An Identity system designed to give a very organic and fresh feel to the brand. My aim was to make it welcoming and fun but in the same time to keep it simple and informative. The concept for this rebrand is ‘on the go’
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i.e. Be Juice
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An app designed for pick up. Since my concept is ‘on the go’,I felt a pick up app would be suitable since one would not waste time standing in the long lines. [15]
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i.e. Be Juice
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Leave Behind A type specimen box as a leave behind/ promotional piece. The reason I selected the font Didot is because I felt it had a unique characteristic. It’s strong and clear by its forms and I feel that in a way it represents me too.
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i.e. Leave Behind
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Studio Gastronome Gastronome meaning ‘Gourmet’. The aim of this project was to create the name, brand identity and comprehensive design program for a cooking school. My inspiration here was a chef’s table.
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A recipe app designed on the basis of what ingredients you want to cook with.
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The Plan The Plan is today one of the most well known architecture and interior design magazines in Italy and internationally. It is an encyclopedia of architecture and interior design. Many architecture magazines have the same idea which has become monotenous. Its time to diffrentiate the plan from the rest and make it stand out again.
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The P ARCHITECTURE All TYPES OF ARCHITECTURE LOCATION ARCHITECT FILTER
TYPE (RESEDENTIAL, OFFICE etc) MATERIAL USED TIME PERIOD OF CONSTRUCTION
ARCHITECTURE OF THE MONTH
IT/ EN/ CHINESE
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ABOUT HISTORY VISSION/MISSION EDITORIAL COMMITTEE
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Plan PRESS
EVENTS
REPORTS
TRAINING CONFERENCE
INTERVIEWS
FORUM PERSPECTIVE (EU)
NEWS
FORUM PERSPECTIVE (USA) ONLINE COURSES
SEARCH | LOGIN | REGISTER | SUBSCRIBE
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i.e. The Plan
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NU The word “nu” now or new in Swedish or Dutch. So we came up with a short memorable synonym which referred to the current trend or the current in the market, or the “it thing” to do. Partner: Shruti Patel
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i.e. NU
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Advil Advil Packaging inspired by Pop Art, to make it stand out on the shelf and so that anyone doesn’t pick up the wrong medicine when they are just too tired or their mind not being in the right place.
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i.e. Advil
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Adele Deluxe Packaging for Adele. This package contains a vinyl, book and three bottles of wine. The typeface is inspired by her eyeliner.
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i.e. Adele
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Based on Hometown Glory, Set fire to the rain and Hello. The textures on the labels depicts her state of mind when she was writing those songs. [101]
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i.e. Adele
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i.e. Adele
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Thank You
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Designed by Vedika Khaitan