Campaigns
Plate up for the Planet Last summer’s campaign is back, bigger and better than before
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ast year we launched Plate Up for the Planet – our campaign to highlight the impact of animal agriculture on the environment and to help environmentally-minded people to make the connection and go vegan. We had a fantastic summer taking the campaign to events and festivals around the country and signing up over 10,000 people to our 7-day vegan challenge. We ran a calculator on our website which kept track of how many people had signed up, and our collective impact on the environment. Once we passed the magic 10,000 number, that
24  The Vegan | Issue 3 2018
meant that together we had saved enough energy to fly to the moon and back! As you can imagine, we were over the moon with our success (did you see what we did there?) We have a message that resonated with environmentally-minded non-vegans, and we want to share it far and wide. So what next for the campaign? As well as signing up as many new people to the challenge as possible, we want our campaign to encourage a larger shift within the environmental movement. Unfortunately, policy makers and environmental organisations often ignore or minimise the impact animal agriculture
1 Our stall at the Cheltenham Science Festival 2 Last year we heard that recipe books would be a big hit - and we listened!
