Media highlights

The Vegan Society in the press

Challenging children’s milk schemes Our Play Fair with Plant Milk campaign exists to encourage the government to include fortified plant milks in nutritional public health initiatives for children. The launch of the campaign was a huge media success, with the story being featured in the Sun, Metro, Daily Star, Yahoo, Mirror Online, Independent, Manchester Evening News and more. Campaigns Manager Mark Banahan and Media and PR Officer Dominika Piasecka were interviewed by various radio stations such as BBC Radio Sheffield and BBC Radio Three Counties, as well as online publications, where they highlighted the importance of catering for vegan and lactose intolerant children.

Vegan and Thriving Our newly-launched campaign attracted a lot of media interest – Dietitian Heather Russell sailed through no fewer than 19 radio interviews in which she stressed that a vegan diet can be a healthy choice for everyone, no matter their age or stage of life. Presenters asked various questions around the topics of health and general vegan living. BBC Radio Somerset heard the inspirational story of Paul Youd, told from the heart by the 82-year-old vegan who does an incredible 10,000 push ups every month.

On the radio Heather spoke to Jeremy Vine on his BBC Radio 2 show about the health benefits of veganism, while Head of Communications Sam Calvert was interviewed about vegan options at restaurants by BBC Radio Stoke. Campaigns and Policy Officer Tim Thorpe made an appearance on BBC Radio 4’s Costing the Earth programme, and Dominika was interviewed by a large number of radio stations this quarter, on topics ranging from a Scottish nursery going vegan, to vegan Galaxy chocolate, to a BBC documentary on the environmental impact of meat on our planet.

Best of the rest Our legal advisor Dr Jeanette Rowley helped Scottish mother Alexis to secure vegan meals for her five-year-old daughter in school, leading to the local council providing vegan food in all of its nurseries and schools. The story made several Scottish newspapers and resulted in three very positive interviews on BBC Radio Scotland. Dominika appeared on the BBC Look North news programme after a local butcher started selling vegan meat alternatives. She commented that while it’s an unlikely destination for a vegan, this is brilliant news as more people may be tempted to try vegan products.

Above: Dominika Piasecka speaking on BBC Look North

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