Highlights
HIGHLIGHTS
The Future Normal campaign video has exceeded over one million total views
Future Normal In November we ran the first ever Vegan Society TV advert. The advert featured the Future Normal campaign film, which encourages viewers to look back on how they viewed animals when they were children, and to remember those feelings of compassion, regardless of species. The advert ran on Sky on Demand and All 4 alongside nature, documentary and entertainment shows. Thank you to everyone who has donated to Future Normal and helped us to reach even more people. We are relaunching Future Normal very soon, so keep an eye out on our social media channels for plenty of new resources to share and visit futurenormal.org.uk to keep up with the latest developments.
Live Vegan for Less
In 2020 we launched Live Vegan for Less, our campaign to support those following a vegan lifestyle who find themselves
living on a budget or facing food poverty. We put together a hub for resources on our website at vegansociety.com/liveveganforless, where you can find budget recipes, tips, infographics and more. At the end of 2020 we partnered with Sustainable Kitchen Consultants, a team of chefs who specialise in healthy plantbased recipe development, on a series of delicious budgetfriendly recipe videos. These recipes made use of healthy and affordable staples such as oats, lentils and chickpeas, also focusing on using seasonal produce and showing how to avoid food waste.
VegAPPG The Vegan Society is a co-sponsor of the vegAPPG, the AllParty Parliamentary Group for vegan and vegetarian issues. In December we held an online event entitled ‘Is food security an issue for vegetarians and vegans?’ The World Food Summit of 1996 defined food security as existing “when all people at all times have access to sufficient, safe, nutritious food to maintain a healthy and active life”. During the pandemic, issues around access to food have become more widespread, including governmentprovided food parcels that did not cater for specific dietary needs. The event was chaired by Christina Rees MP. Speakers included Nathaniel Harper from Worthing Vegan Food Bank, Jen Elford from The Vegetarian Society and Yasmine ElGabry from V for Life. You can find the video stream at shorturl.at/lS079. Keep up to date with the vegAPPG at vegappg.org.uk.
Issue 1 2021 The Vegan | 3
