Veganuary 2022

As has been the case since it’s inception in 2014, Veganuary continues to grow year on year - a feat hard to imagine when we know that Veganuary 2021 saw an astonishing 582,000+ people from 209 countries sign up for this life-changing pledge.

We spoke with Toni Vernelli - International Head of Communications and Marketing at Veganuary - about the expectations ahead of Veganuary 2022.

2022 – the biggest yet?

Yes, we certainly hope so! COP26 has brought climate change to the front of everyone’s mind and the huge role that animal agriculture plays in this problem has gotten more coverage than ever. So we definitely expect our sign-up numbers to be even higher than the record-breaking half a million people who took part last year.

Global Reach

This year we will be launching our 7th official Veganuary country with India joining the UK, US, Germany, Chile, Argentina and Brazil. We will also be working closely with partner organisations in France and Italy to run Veganuary campaigns there. But, as our pledge is completely digital, we expect people to signup from all over the world. Last year we had participants from 209 countries and territories!

Peter Egan

Now one of the most amazing vegans I have had the pleasure of meeting is their new ambassador too! The fantastic Benjamin used to come to my vegan festivals 17 or so years ago in Essex – great times!

Latest Ambassadors

We’re thrilled to welcome author and poet Benjamin Zephaniah as a new ambassador for our 2022 campaign. He joins our long-standing ambassadors like Chris Packham, Evanna Lynch, Peter Egan, Jasmine Harman, James Moore, Kellie Bright and Kerry McCarthy MP.

How you can help

Sign-up and spread the word! Everyone is welcome to take part, even people who have been vegan for many years. Our free recipes, meal plans and helpful advice are really useful for new vegans but also give inspiration and important reminders to longterm vegans. Perhaps challenge a non-vegan friend, family member or colleague to sign-up and then join them for moral support? Share our sign-up link on your social channels and encourage your contacts to participate. The bigger the number, the more businesses will take notice and realise they need to cater to this growing audience.

Collaborations

It’s too early to announce specific vegan products and menu items being launched in January but we are working with all of the UK’s major supermarkets and top food brands as well as the major highstreet restaurants and cafes. Our official campaign sponsors this year are VFC, Aveda, Cauldron, Wicked Kitchen, Beyond Meat and Violife.

Toni Vernelli

International Head of Communications

Benjamin Zephaniah