Benefits to your business

Consumers love seeing Vegetarian Society Approved trademarks on your products…and we’ve got the stats to show it!

Vegetarian and vegan consumers surveyed*

Over three quarters actively look for a Vegetarian Society Approved trademark on product packaging

62% would prefer to buy a product with a Vegetarian Society Approved trademark

8/10 have noticed one of our trademarks on product packaging

84% would trust a Vegetarian Society Approved trademark more than a manufacturer’s own vegetarian or vegan symbol

82% would prefer to see a Vegetarian Society trademark on a product’s packaging, than reading through an ingredient list

*All figures are from YouGov Plc. Total sample size was 2036 vegetarians and vegan adults. Fieldwork was undertaken between 21st – 27th March 2023. The survey was carried out online.